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Sosyal Medyada Sürdürülebilir Tüketim: Sürdürülebilir Giysiye Yönelik Tutumu Etkileyen Faktörler ve Sonuçları

Yıl 2020, Cilt: 13 Sayı: 1, 75 - 100, 01.06.2020

Öz

Bu çalışmanın amacı, tüketicilerin sürdürülebilir giysiye yönelik tutumlarını etkileyen faktörleri belirlemek ve sürdürülebilir giyim bağlamında hangi faktörlerin tüketicilerin satın alma niyetlerini etkilediğini anlamaktır. Bu amaç doğrultusunda fayda sunma, bilgilendirme, deneyimsel öğrenme, sosyal medya kullanımı ve algısı, sürdürebilir giysiye yönelik tutum, paylaşım niyeti ve sürdürebilir giysi satın alma niyeti arasındaki ilişki yapısal eşitlik modeli SEM ile incelenmiştir. Araştırmada sosyal medyada zaman geçiren üniversite öğrencileri ile yapılan yüz yüze anket çalışması sonucu 502 kullanılabilir anket elde edilmiştir. Araştırmanın bulgularına göre, fayda sunma ve sosyal medya kullanım algısının sürdürebilir giysiye yönelik tutum üzerinde anlamlı ve pozitif bir etkisi olduğu gözlemlenmektedir. Ayrıca, sosyal medya kullanımının paylaşım niyeti üzerinde pozitif bir etkisi olduğu ortaya çıkmıştır. Son olarak ise, tüketicilerin sürdürebilir giysiye yönelik tutumlarının hem paylaşım niyetini hem de sürdürebilir giysi satın alma niyetini anlamlı ve pozitif yönde etkilediği tespit edilmiştir

Kaynakça

  • Anaya, S. (2010). In ethical fashion, desirability is sustainability. The Business of Fashion.
  • Arıkan, E., ve Telci, E. E. (2014). Marka özgünlüğü ve boyutlarının müşteri tutum vesatın alma davranışı üzerindeki etkileri. Pazarlama ve Pazarlama Araştırmaları Dergisi, (14), 87-106.
  • Bauer, H. H., Reichardt, T., Barnes, S. J. ve Neumann, M. M. (2005). Driving consumer acceptance of mobile marketing: A theoretical framework and empirical study. Journal of Electronic Commerce Research, 6(3), 181.
  • Bhaduri, G. ve Ha-Brookshire, J. (2017). The role of brand schemas, information transparency, and source of message on apparel brands’ social responsibility communication. Journal of Marketing Communications, 23(3), 293-310.
  • Braunsberger, K. ve Munch, J. (1998). Source expertise versus experience effects in hospital advertising, Journal of Services Marketing, 12(1), 23-28.
  • Brosdahl, D.J.C. ve Carpenter, J.M. (2010), Consumer knowledge of the environmental impact of textile and apparel production, concern for the environment, and environmentally friendly consumption behavior, Journal of Textile and Apparel Technology and Management, 6(4), 1-9.
  • Buenstorf, G. ve Cordes, C. (2008). Can sustainable consumption be learned? A model of cultural evolution. Ecological Economics, 67(4), 646-657.
  • Carrigan, M. ve Attalla, A. (2001). The myth of the ethical consumer - do ethics matter purchase behaviour? Journal of Consumer Marketing, 18(7), 560
  • Chaffey, D. (2016). Global social media research summary 2016. Retrieved from http://www.smartinsights.com/social-media-marketing/social-media- strategy/new-globalsocial-media-research. Erişim tarihi: (08.08.2016)
  • Chan, R.Y.K. (2001). Determinants of Chinese consumers’ green purchase behavior. Psychology & Marketing, 18(4), 389-413.
  • Chen, Y. H., Hsu, I. C. ve Lin, C. C. (2010). Website attributes that increase consumer purchase intention: A conjoint analysis. Journal of Business Research, 63(9-10), 1007 1014.
  • Cho, E., Gupta, S. ve Kim, Y. K. (2015). Style consumption: its drivers and role in sustainable apparel consumption. International Journal of Consumer Studies, 39(6), 661 669.
  • Cowan, K. ve Kinley, T. (2014). Green spirit: consumer empathies for green apparel. International Journal of Consumer Studies, 38(5), 493–499.
  • Domina, T. ve Koch, K. (1998) Environmental profiles of female apparel shoppers in the Midwest, USA. Journal of Consumer Studies & Home Economics, 22, 147-161.
  • Ducoffe, R. H. (1996). Advertising value and advertising web-Blog@ management. Journal of Advertising Research, 21.
  • Erkan, I. ve Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47-55.
  • Engel, James F., Blackwell, Roger D. ve Mmiard, Paul W., (1990). Consumer Behavior, 6th ed., Dryden Press, Chicago.
  • Fletcher, K. (2008). Sustainable Fashion ve Textiles: Design Journeys. Earthscan Publications, London.
  • Fishbein, M. ve Ajzen, I. (1975). Belief, attitude, and behavior: An introduction to theory and research. Reading, Mass.: Addison Wessley.
  • Fornell, C. ve Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics.
  • Gam, H. J. Cao, H., Farr, C. ve Kang, M. (2010). Quest for the eco-apparel market: a study of mothers’ willingness to purchase organic cotton clothing for their children. International Journal of Consumer Studies, 34(6), 648-656.
  • Gorn, G., Chattopadhyay, A., Sengupta, J. ve Tripathi, S. (2004). Waiting for the web: how screen color affects time perception. Journal of Marketing Research, 41(2), 215-225.
  • Gilbert, E. ve Karahalios, K. (2009, April). Predicting tie strength with social media. In Proceedings of the SIGCHI conference on human factors in computing systems (pp. 211-220). ACM.
  • Ha-Brookshire, J. E. ve Hodges, N. N. (2009). Socially responsible consumer behavior? Exploring used clothing donation behavior. Clothing and Textiles Research Journal, 27(3), 179-196.
  • Hair, J. F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2010). Multivariate Data Analysis: A Global Perspective. New Jersey: Pearson Prentice Hall.
  • Haghirian, P., Madlberger, M. ve Tanuskova, A. (2005, January). Increasing advertising value of mobile marketing-an empirical study of antecedents. In Proceedings of the 38th annual Hawaii international conference on system sciences (pp. 32c-32c). IEEE.
  • Harrison, R., Newholm, T. ve Shaw, D. (2005) The Ethical Consumer. Sage Publications, London, UK.
  • Hiller Connell, K. Y. (2011). Exploring consumers’ perceptions of eco-conscious apparel acquisition behaviors. Social Responsibility Journal, 7(1), 61-73.
  • Hiller Connell, K. Y. ve Kozar, J. M. (2012). Sustainability knowledge and behaviors of apparel and textile undergraduates. International Journal of Sustainability in Higher Education, 13(4), 394-407.
  • Hutchinson, R. (2017). New rules for native ads. Retrieved from http://www. jacksonsun.com/story/money/business/columnists/2017/02/17/new-rules native-ads/98065660/. Erişim tarihi: 17.02.2017
  • Jung, S. ve Jin, B. (2014). A theoretical investigation of slow fashion: sustainable future of the apparel industry. International journal of consumer studies, 38(5), 510-519.
  • Kim, H.-S. ve Damhorst, M.L. (1998) Environmental concern and apparel consumption. Clothing and Textiles Research Journal, 16, 126–133.
  • Kang, J. ve Kim, S. H. (2013). What are consumers afraid of? Understanding perceived risk toward the consumption of environmentally sustainable apparel. Family and Consumer Sciences Research Journal, 41(3), 267-283.
  • Kang, J., Liu, C. ve Kim, S. H. (2013). Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance. International Journal of Consumer Studies, 37(4), 442-452.
  • Katz, E. (1959). Mass communications research and the study of popular culture: An editorial note on a possible future for this journal. Departmental Papers (ASC), 165.
  • Kozar, J. M. ve Hiller Connell, K. Y. (2013). Socially and environmentally responsible apparel consumption: knowledge, attitudes, and behaviors. Social Responsibility Journal, 9(2), 315-324.
  • LeBlanc, B. (2012). Sustainability rises on the CFO’s’ to-do’list. Financial Executive, 28(2), 54-58.
  • Luís Abrantes, J., Seabra, C., Raquel Lages, C. ve Jayawardhena, C. (2013). Drivers of in-group and out-of-group electronic word-of-mouth (eWOM). European Journal of Marketing, 47(7), 1067-1088.
  • Mandel, N. ve Johnson, E. (2002). When web pages influence choice: effects of visual primes on experts and novices. Journal of Consumer Research, 29 (2), 235-245.
  • McQuarrie, E. ve Mick, D. (2003).Visual and verbal rhetorical figures under directed processing versus incidental exposure to advertising. Journal of Consumer Research, 29(4), 579-587.
  • Morgan, L.R. ve Birtwistle, G. (2009). An investigation of young fashion consumers’ disposal habits. International Journal of Consumer Studies, 33, 190–198.
  • Muthukrishnan, A. V. ve Kardes, F. R. (2001). Persistent preferences for product attributes: the effects of the initial choice context and uninformative experience. Journal of Consumer Research, 28(1), 89-104.
  • Ogle, J. P., Hyllegard, K. H. ve Dunbar, B. H. (2004). Predicting patronage behaviors in a sustainable retail environment: adding retail characteristics and consumer lifestyle orientation to the belief-attitude-behavior intention model. Environment and Behavior, 36(5), 717-741.
  • Oh, L. B. ve Xu, H. (2003). Effects of multimedia on mobile consumer behavior: An empirical study of location-aware advertising. ICiS 2003 Proceedings, 56.
  • Patwary, S. ve LeHew, M. (2018). Consumers’ knowledge gain of environmental sustainability issue pertaining to textile and apparel industry through social networking site engagement.
  • Politis, D. ve Gabrielsson, J. (2009). Entrepreneurs’ attitudes towards failure: An experiential learning approach. International Journal of Entrepreneurial Behavior & Research, 15(4), 364-383.
  • Reilly, A. H. ve Hynan, K. A. (2014). Corporate communication, sustainability, and social media: It’s not easy (really) being green. Business horizons, 57(6), 747-758.
  • Reiter, L. (2015). Investigating the role of social networking sites in increasing purchase intention for environmentally sustainable apparel: An exploratory study (Doctoral dissertation), Kansas State University.
  • Reiter, L. ve Kozar, J. (2016). Chinese Students’ Knowledge of Environmentally and Socially Sustainable Apparel and Sustainable Purchase Intentions. International Journal of Marketing Studies, 8(3), 12-21.
  • Riegner, C. (2007). Word of mouth on the web: The impact of Web 2.0 on consumer purchase decisions. Journal of advertising research, 47(4), 436-447.
  • Roundtable, O. (1994). Oslo Roundtable on Sustainable Production and Consumption.
  • Shang, S. S., Wu, Y. L. ve Sie, Y. J. (2017). Generating consumer resonance for purchase intention on social network sites. Computers in Human Behavior, 69, 18-28.
  • Sun, Y., Lim, K. H., Jiang, C., Peng, J. Z. ve Chen, X. (2010). Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation. Computers in Human Behavior, 26(6), 1614
  • Summers, T.A., Belleau, B.D. ve Xu, Y. (2006). Predicting purchase intention of a controversial luxury apparel product. Journal of Fashion Marketing and Management, 10(4), 405-419.
  • Tang, Z., Luo, J. ve Xiao, J. (2011). Antecedents of intention to purchase mass customized products. Journal of Product & Brand Management, 20(4), 316-326.
  • Thorgerson, J. (2000). Psychological Determinants of Paying Attention to Eco- Label in Purchase Decisions: Model Development and Multinational Validation. Journal of Consumer Policy, 23, 285-313.
  • TÜİK, (2018). http://www.tuik.gov.tr. Erişim tarihi: 15.08.2019
  • Vermeir, I. ve Verbeke, W. (2008). Sustainable food consumption among young adults in Belgium: theory of planned behaviour and the role of confidence and values. Ecological Economics, 64, 542–553.
  • Walter, L. (2009). BioTex: a joint research roadmap for the European industrial biotechnology and textile & clothing sectors. [European Apparel and Textiles Organization].
  • Wrigley, P. (2008). Ethics must stay high on the agenda. Drapers, 27th November.
  • Zha, X., Li, J. ve Yan, Y. (2015). Advertising value and credibility transfer: attitude towards web advertising and online information acquisition. Behaviour & Information Technology, 34(5), 520-532.
  • Zolait, A. H. S. (2014). The nature and components of perceived behavioural control as an element of theory of planned behaviour. Behaviour & Information Technology, 33(1), 65-85.

ANTECEDENTS AND CONSEQUENCES OF ATTITUDES TOWARDS SUSTAINABLE APPAREL

Yıl 2020, Cilt: 13 Sayı: 1, 75 - 100, 01.06.2020

Öz

The purpose of this study is to understand the factors that affect consumers’ attitudes towards environmentally sustainable apparel. In this research, the relationship between information value, informativeness, experiential learning, social media use and perception, attitude towards environmentally sustainable apparel, consumer resonance, and environmentally sustainable apparel purchase intention were examined through the structural equation model SEM . For this purpose, 502 usable questionnaires were obtained from face to face surveys of university students who use social media. According to the findings of the study, information value and social media use and perception are the factors that affect attitude towards environmentally sustainable apparel. Also, social media use and perception have a positive impact on consumer resonance. In addition, it was found that attitude towards environmentally sustainable apparel has a significant and positive effect on both consumer resonance and environmentally sustainable apparel purchase intention

Kaynakça

  • Anaya, S. (2010). In ethical fashion, desirability is sustainability. The Business of Fashion.
  • Arıkan, E., ve Telci, E. E. (2014). Marka özgünlüğü ve boyutlarının müşteri tutum vesatın alma davranışı üzerindeki etkileri. Pazarlama ve Pazarlama Araştırmaları Dergisi, (14), 87-106.
  • Bauer, H. H., Reichardt, T., Barnes, S. J. ve Neumann, M. M. (2005). Driving consumer acceptance of mobile marketing: A theoretical framework and empirical study. Journal of Electronic Commerce Research, 6(3), 181.
  • Bhaduri, G. ve Ha-Brookshire, J. (2017). The role of brand schemas, information transparency, and source of message on apparel brands’ social responsibility communication. Journal of Marketing Communications, 23(3), 293-310.
  • Braunsberger, K. ve Munch, J. (1998). Source expertise versus experience effects in hospital advertising, Journal of Services Marketing, 12(1), 23-28.
  • Brosdahl, D.J.C. ve Carpenter, J.M. (2010), Consumer knowledge of the environmental impact of textile and apparel production, concern for the environment, and environmentally friendly consumption behavior, Journal of Textile and Apparel Technology and Management, 6(4), 1-9.
  • Buenstorf, G. ve Cordes, C. (2008). Can sustainable consumption be learned? A model of cultural evolution. Ecological Economics, 67(4), 646-657.
  • Carrigan, M. ve Attalla, A. (2001). The myth of the ethical consumer - do ethics matter purchase behaviour? Journal of Consumer Marketing, 18(7), 560
  • Chaffey, D. (2016). Global social media research summary 2016. Retrieved from http://www.smartinsights.com/social-media-marketing/social-media- strategy/new-globalsocial-media-research. Erişim tarihi: (08.08.2016)
  • Chan, R.Y.K. (2001). Determinants of Chinese consumers’ green purchase behavior. Psychology & Marketing, 18(4), 389-413.
  • Chen, Y. H., Hsu, I. C. ve Lin, C. C. (2010). Website attributes that increase consumer purchase intention: A conjoint analysis. Journal of Business Research, 63(9-10), 1007 1014.
  • Cho, E., Gupta, S. ve Kim, Y. K. (2015). Style consumption: its drivers and role in sustainable apparel consumption. International Journal of Consumer Studies, 39(6), 661 669.
  • Cowan, K. ve Kinley, T. (2014). Green spirit: consumer empathies for green apparel. International Journal of Consumer Studies, 38(5), 493–499.
  • Domina, T. ve Koch, K. (1998) Environmental profiles of female apparel shoppers in the Midwest, USA. Journal of Consumer Studies & Home Economics, 22, 147-161.
  • Ducoffe, R. H. (1996). Advertising value and advertising web-Blog@ management. Journal of Advertising Research, 21.
  • Erkan, I. ve Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47-55.
  • Engel, James F., Blackwell, Roger D. ve Mmiard, Paul W., (1990). Consumer Behavior, 6th ed., Dryden Press, Chicago.
  • Fletcher, K. (2008). Sustainable Fashion ve Textiles: Design Journeys. Earthscan Publications, London.
  • Fishbein, M. ve Ajzen, I. (1975). Belief, attitude, and behavior: An introduction to theory and research. Reading, Mass.: Addison Wessley.
  • Fornell, C. ve Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics.
  • Gam, H. J. Cao, H., Farr, C. ve Kang, M. (2010). Quest for the eco-apparel market: a study of mothers’ willingness to purchase organic cotton clothing for their children. International Journal of Consumer Studies, 34(6), 648-656.
  • Gorn, G., Chattopadhyay, A., Sengupta, J. ve Tripathi, S. (2004). Waiting for the web: how screen color affects time perception. Journal of Marketing Research, 41(2), 215-225.
  • Gilbert, E. ve Karahalios, K. (2009, April). Predicting tie strength with social media. In Proceedings of the SIGCHI conference on human factors in computing systems (pp. 211-220). ACM.
  • Ha-Brookshire, J. E. ve Hodges, N. N. (2009). Socially responsible consumer behavior? Exploring used clothing donation behavior. Clothing and Textiles Research Journal, 27(3), 179-196.
  • Hair, J. F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2010). Multivariate Data Analysis: A Global Perspective. New Jersey: Pearson Prentice Hall.
  • Haghirian, P., Madlberger, M. ve Tanuskova, A. (2005, January). Increasing advertising value of mobile marketing-an empirical study of antecedents. In Proceedings of the 38th annual Hawaii international conference on system sciences (pp. 32c-32c). IEEE.
  • Harrison, R., Newholm, T. ve Shaw, D. (2005) The Ethical Consumer. Sage Publications, London, UK.
  • Hiller Connell, K. Y. (2011). Exploring consumers’ perceptions of eco-conscious apparel acquisition behaviors. Social Responsibility Journal, 7(1), 61-73.
  • Hiller Connell, K. Y. ve Kozar, J. M. (2012). Sustainability knowledge and behaviors of apparel and textile undergraduates. International Journal of Sustainability in Higher Education, 13(4), 394-407.
  • Hutchinson, R. (2017). New rules for native ads. Retrieved from http://www. jacksonsun.com/story/money/business/columnists/2017/02/17/new-rules native-ads/98065660/. Erişim tarihi: 17.02.2017
  • Jung, S. ve Jin, B. (2014). A theoretical investigation of slow fashion: sustainable future of the apparel industry. International journal of consumer studies, 38(5), 510-519.
  • Kim, H.-S. ve Damhorst, M.L. (1998) Environmental concern and apparel consumption. Clothing and Textiles Research Journal, 16, 126–133.
  • Kang, J. ve Kim, S. H. (2013). What are consumers afraid of? Understanding perceived risk toward the consumption of environmentally sustainable apparel. Family and Consumer Sciences Research Journal, 41(3), 267-283.
  • Kang, J., Liu, C. ve Kim, S. H. (2013). Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance. International Journal of Consumer Studies, 37(4), 442-452.
  • Katz, E. (1959). Mass communications research and the study of popular culture: An editorial note on a possible future for this journal. Departmental Papers (ASC), 165.
  • Kozar, J. M. ve Hiller Connell, K. Y. (2013). Socially and environmentally responsible apparel consumption: knowledge, attitudes, and behaviors. Social Responsibility Journal, 9(2), 315-324.
  • LeBlanc, B. (2012). Sustainability rises on the CFO’s’ to-do’list. Financial Executive, 28(2), 54-58.
  • Luís Abrantes, J., Seabra, C., Raquel Lages, C. ve Jayawardhena, C. (2013). Drivers of in-group and out-of-group electronic word-of-mouth (eWOM). European Journal of Marketing, 47(7), 1067-1088.
  • Mandel, N. ve Johnson, E. (2002). When web pages influence choice: effects of visual primes on experts and novices. Journal of Consumer Research, 29 (2), 235-245.
  • McQuarrie, E. ve Mick, D. (2003).Visual and verbal rhetorical figures under directed processing versus incidental exposure to advertising. Journal of Consumer Research, 29(4), 579-587.
  • Morgan, L.R. ve Birtwistle, G. (2009). An investigation of young fashion consumers’ disposal habits. International Journal of Consumer Studies, 33, 190–198.
  • Muthukrishnan, A. V. ve Kardes, F. R. (2001). Persistent preferences for product attributes: the effects of the initial choice context and uninformative experience. Journal of Consumer Research, 28(1), 89-104.
  • Ogle, J. P., Hyllegard, K. H. ve Dunbar, B. H. (2004). Predicting patronage behaviors in a sustainable retail environment: adding retail characteristics and consumer lifestyle orientation to the belief-attitude-behavior intention model. Environment and Behavior, 36(5), 717-741.
  • Oh, L. B. ve Xu, H. (2003). Effects of multimedia on mobile consumer behavior: An empirical study of location-aware advertising. ICiS 2003 Proceedings, 56.
  • Patwary, S. ve LeHew, M. (2018). Consumers’ knowledge gain of environmental sustainability issue pertaining to textile and apparel industry through social networking site engagement.
  • Politis, D. ve Gabrielsson, J. (2009). Entrepreneurs’ attitudes towards failure: An experiential learning approach. International Journal of Entrepreneurial Behavior & Research, 15(4), 364-383.
  • Reilly, A. H. ve Hynan, K. A. (2014). Corporate communication, sustainability, and social media: It’s not easy (really) being green. Business horizons, 57(6), 747-758.
  • Reiter, L. (2015). Investigating the role of social networking sites in increasing purchase intention for environmentally sustainable apparel: An exploratory study (Doctoral dissertation), Kansas State University.
  • Reiter, L. ve Kozar, J. (2016). Chinese Students’ Knowledge of Environmentally and Socially Sustainable Apparel and Sustainable Purchase Intentions. International Journal of Marketing Studies, 8(3), 12-21.
  • Riegner, C. (2007). Word of mouth on the web: The impact of Web 2.0 on consumer purchase decisions. Journal of advertising research, 47(4), 436-447.
  • Roundtable, O. (1994). Oslo Roundtable on Sustainable Production and Consumption.
  • Shang, S. S., Wu, Y. L. ve Sie, Y. J. (2017). Generating consumer resonance for purchase intention on social network sites. Computers in Human Behavior, 69, 18-28.
  • Sun, Y., Lim, K. H., Jiang, C., Peng, J. Z. ve Chen, X. (2010). Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation. Computers in Human Behavior, 26(6), 1614
  • Summers, T.A., Belleau, B.D. ve Xu, Y. (2006). Predicting purchase intention of a controversial luxury apparel product. Journal of Fashion Marketing and Management, 10(4), 405-419.
  • Tang, Z., Luo, J. ve Xiao, J. (2011). Antecedents of intention to purchase mass customized products. Journal of Product & Brand Management, 20(4), 316-326.
  • Thorgerson, J. (2000). Psychological Determinants of Paying Attention to Eco- Label in Purchase Decisions: Model Development and Multinational Validation. Journal of Consumer Policy, 23, 285-313.
  • TÜİK, (2018). http://www.tuik.gov.tr. Erişim tarihi: 15.08.2019
  • Vermeir, I. ve Verbeke, W. (2008). Sustainable food consumption among young adults in Belgium: theory of planned behaviour and the role of confidence and values. Ecological Economics, 64, 542–553.
  • Walter, L. (2009). BioTex: a joint research roadmap for the European industrial biotechnology and textile & clothing sectors. [European Apparel and Textiles Organization].
  • Wrigley, P. (2008). Ethics must stay high on the agenda. Drapers, 27th November.
  • Zha, X., Li, J. ve Yan, Y. (2015). Advertising value and credibility transfer: attitude towards web advertising and online information acquisition. Behaviour & Information Technology, 34(5), 520-532.
  • Zolait, A. H. S. (2014). The nature and components of perceived behavioural control as an element of theory of planned behaviour. Behaviour & Information Technology, 33(1), 65-85.
Toplam 62 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Research Article
Yazarlar

Sevtap Ünal Bu kişi benim

İsmail Erkan Bu kişi benim

Fulya Açıkgöz Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 13 Sayı: 1

Kaynak Göster

APA Ünal, S., Erkan, İ., & Açıkgöz, F. (2020). Sosyal Medyada Sürdürülebilir Tüketim: Sürdürülebilir Giysiye Yönelik Tutumu Etkileyen Faktörler ve Sonuçları. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 13(1), 75-100.