Araştırma Makalesi
BibTex RIS Kaynak Göster

Acculturation to Global Consumer Culture and Personal Aspirations: Evidence from Young Adults

Yıl 2022, Cilt: 15 Sayı: 1, 1 - 28, 31.01.2022

Öz

This paper aims to explain the associations between acculturation to global consumer culture (AGCC) and personal aspirations among young adults in a transitional economy. Previous literature suggests that globalization promotes materialistic values. But is it always the case? Findings of the current study suggest that some dimensions of AGCC have been positively related with extrinsic (materialistic) aspirations (e.g. financial success). But, cosmopolitanism dimension of the AGCC scale has also been positively associated with intrinsic aspirations (e.g. self-acceptance). The paper has important implications for academics and practitioners interested in understanding how acculturation to global consumer culture affects motivations of younger generations.

Kaynakça

  • Alden, D.L., J.-B., Steenkamp, E. M. ve Batra, R. (1999). Brand Positioning through Advertising in Asia, North America, and Europe: the Role of Global Consumer Culture. Journal of Marketing, 63(1): 75-87.
  • Alden, D.L., J.-B., Steenkamp, E. M. ve Batra, R. (2006). Consumer Attitudes toward Marketplace Globalization: Structure, Antecedents, and Consequences. International Journal of Research in Marketing, 23(3): 227-239.
  • Anderson, J. C. ve Gerbing, D. W. (1998). Structural Equation Modeling in Practice: A Review and Recommended Two-step Approach. Psychological Bulletin, 103 (3): 411-423.
  • Arnett, J. J. (2002). The Psychology of Globalization. American Psychologist, 57 (10): 774-783.
  • Bagozzi, R. P. ve Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science,16 (1): 74-94.
  • Cannon, H. M. ve Yaprak, A. (2002). Will the Real-world Citizen Please Stand Up! the Many Faces of Cosmopolitan Consumer Behavior. Journal of International Marketing, 10 (4): 30-52.
  • Carabelli, G. ve Lyon, D. (2016). Young People’s Orientations to the Future: Navigating the Present and Imagining the Future. Journal of Youth Studies, 19 (8): 1110-1127.
  • Carpenter, J. M., Moore, M., Alexander, N. ve Doherty, A. M. (2012). Acculturation to the Global Consumer Culture: A Generational Cohort Comparison. Journal of Strategic Marketing, 20, 411-423.
  • Carpenter, J. M., Moore, M., Alexander, N. ve Doherty, A. M. (2013). Consumer Demographics, Ethnocentrism, Cultural Values, and Acculturation to the Global Consumer Culture: A Retail Perspective. Journal of Marketing Management, 29 (3-4): 271-291.
  • Chan, R. ve Joseph, S. (2000). Dimensions of Personality, Domains of Aspiration, and Subjective Well-being. Personality and Individual Differences, 28: 347-354.
  • Cleveland, M. ve Chang, W. (2009). Migration and Materialism: the Roles of Ethnic Identity, Religiosity, and Generation. Journal of Business Research, 62 (10): 963-971.
  • Cleveland, M., Erdoğan, S. Arıkan, G. ve Poyraz, T. (2011). Cosmopolitanism, Individual Level Values and Cultural-level Values: A Cross-cultural Study. Journal of Business Research, 64 (9): 934-943.
  • Cleveland, M. ve Laroche, M. (2007). Acculturation to the Global Consumer Culture: Scale Development and Research Paradigm. Journal of Business Research, 60 (3): 249-259.
  • Cleveland, M., Laroche, M. ve Hallab, R. (2013). Globalization, Culture, Religion and Values: Comparing Consumption Patterns of Lebanese Muslims and Christians. Journal of Business Research, 66 (8): 958-967.
  • Cleveland, M., Laroche, M. ve Papadopoulos, N. (2015). You are What you Speak? Globalization, Multilingualism, Consumer Dispositions, and Consumption. Journal of Business Research, 68 (3): 542-552.
  • Cleveland M., Laroche, M. ve Papadopoulos, N. (2016). Global Consumer Culture and Local Identity as Drivers of Materialism: An International Study of Convergence and Divergence. In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science, Proceedings of the Academy of Marketing Science, edited by C. Campbell, J. Ma. Cham: Springer.
  • Cleveland, M., Laroche, M. ve Takahashi, I. (2015b). The Intersection of Global Consumer Culture and National Identity and the Effect on Japanese Consumer Behavior. Journal of International Consumer Marketing, 27 (5): 364-387.
  • Cleveland, M., Rojas-Méndez, J. I., Laroche, M. ve Papadopoulos, N. (2016b). Identity, Culture, Dispositions and Behavior: A Cross-national Examination of Globalization and Culture Change. Journal of Business Research, 69 (3): 1090-1102.
  • Czarnecka, B. ve Schivinski, B. (2019). Do Consumers Acculturated to Global Consumer Culture Buy more Impulsively? The Moderating Role of Attitudes towards and Beliefs about Advertising. Journal of Global Marketing, 32(4), 219-238.
  • Czarnecka, B., Schivinski, B. ve Keles, S. (2020) How Values of Individualism and Collectivism Influence Impulsive Buying and Moneybudgeting: The Mediating Role of Acculturation to Global Consumer Culture. Journal of Consumer Behavior, 19(5): 505-522.
  • Das, M. Ve Mukherjee, D. (2020). Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism. Management and Labour Studies, 45(1), 31-53.
  • Durvasula, S. ve Lysonski, S. (2016). Finding Cross-national Consistency: Use of G-theory to Validate Acculturation to Global Consumer Culture Measure. Journal of Global Marketing, 29 (2): 57-70.
  • Field, A. (2013). Discovering Statistics Using IBM SPSS Statistics. 4th ed., London: SAGE.
  • Fornell, C. ve Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18 (1): 39-50.
  • Frank, P. ve Watchravesringkan, K. (2016). Exploring Antecedents and Consequences of Young Consumers’ Perceived Global Brand Equity. The Journal of Product and Brand Management, 25 (2): 160-170.
  • Ger, G. ve Belk, R. W. (1990). Measuring and Comparing Materialism Cross-culturally. Advances in Consumer Research, 17: 186-192.
  • Ger, G. ve Belk, R. W. (1996). Cross-cultural Differences in Materialism. Journal of Economic Psychology, 17 (1): 55-77.
  • Goldsmith, R. E., Flynn, L. R. ve Clark, R. A. (2011). Materialism and Brand Engagement as Shopping Motivations. Journal of Retailing and Consumer Services, 18 (4): 278-284.
  • Gouldner, A. W. (1957). Cosmopolitans and Locals: Toward an Analysis of Latent Social Roles, I. Administrative Science Quarterly, 2 (3): 281-306.
  • Hair, J. F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2014). Multivariate Data Analysis: A Global Perspective. New International Edition, USA: Pearson.
  • Hannerz, U. (1990). Cosmopolitans and Locals in World Culture. Theory, Culture and Society, 7 (2/3): 237-251.
  • Howe, N. ve Strauss, W. (2000). Millennials Rising: The Next Great Generation. New York: Vintage Books.
  • Hu, L. T. ve Bentler, P. M. (1999). Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria versus New Alternatives. Structural Equation Modeling 6 (1): 1-55.
  • Huntington, S. P. (1996). The West: Unique, not Universal. Foreign Affairs, 75 (6): 28-46.
  • Jones, G. (2010). Beauty Imagined: A History of the Global Beauty Industry. New York: Oxford University Press.
  • Kasser, T. ve Ryan, R. M. (1993). A Dark Side of the American Dream: Correlates of Financial Success as a Central Life Aspiration. Journal of Personality and Social Psychology, 65 (2): 410-422.
  • Kasser, T. ve Ryan, R. M. (1996). Further Examining the American Dream: Differential Correlates of Intrinsic and Extrinsic Goals. Personality and Social Psychology Bulletin, 22: 280-287.
  • Kasser, T. ve Ryan, R. M. (2001). Be Careful What You Wish for: Optimal Functioning and the Relative Attainment of Intrinsic and Extrinsic Goals. In Life Goals and Well-Being, edited by P. Schmuck and K. Sheldon. Göttingen: Hogrefe, 116-131.
  • Konrad, G. (1984). Antipolitics. San Diego and New York: Harcourt Brace Jovanovich.
  • Kurasawa, F. (2004). A Cosmopolitan from Below: Alternative Globalization and the Creation of a Solidarity without Bounds. European Journal of Sociology, 45 (2): 233-255.
  • Lancaster, L. C. ve Stillman, D. (2002). When Generations Collide. Who They are. Why They Clash. How to Solve the Generational Puzzle at Work. New York: Collins Business.
  • Laroche, M. ve Jamal, A. (2015). Models of Culture Change. In The Routledge Companion to Ethnic Marketing, edited by A. Jamal, L. Peñaloza, M. Laroche. London: Routledge.
  • Lockwood, P. ve Kunda, Z. (1997). Superstars and Me: Predicting the Impact of Role Models on the Self. Journal of Personality and Social Psychology, 73 (1): 91-103.
  • Lysonski, S. ve Durvasula, S. (2013). Nigeria in Transition: Acculturation to Global Consumer Culture. Journal of Consumer Marketing, 30 (6): 493-508.
  • Mann, M., Kwon, W.-S. ve Byun, S.-E. (2018), Shifting Value Perceptions among Young Urban Indian Consumers: The Role of Need for Distinctiveness and Western Acculturation. Journal of Retailing and Consumer Services, 44, 127-133.
  • Martin, C. A. (2005). From High Maintenance to High Productivity: What Managers Need to Know about Generation Y. Industrial and Commercial Training, 37 (1): 39-44.
  • Massey, D. (1994). Space, Place, and Gender. Minneapolis: University of Minnesota Press.
  • Meade, A.W. ve Bauer, D. J. (2007). Power and Precision in Confirmatory Factor Analytic Tests of Measurement Invariance. Structural Equation Modeling, 14 (4): 611-635.
  • Otero-López, J. M. ve Villardefrancos, E. (2015). Compulsive Buying and Life Aspirations: An Analysis of Intrinsic and Extrinsic Goals. Personality and Individual Differences, 76: 166-170.
  • Peñaloza L. N. (1989). Immigrant Consumer Acculturation. Advances in Consumer Research, 16 (1): 110-118.
  • Putri, A.I. (2021). The Acculturation To Global Consumer Culture Towards Purchase Decision of South Korean Skincare and Cosmetic Product. Advanced International Journal of Business, Entrepreneurship, and SME’s, 3 (9), 102-122.
  • Razmus, W., Jaroszyńska, M. ve Palęga, M. (2017). Personal Aspirations and Brand Engagement in Self-concept. Personality and Individual Differences, 105: 294-299.
  • Roberts, J. A., Manolis, C. ve Tanner, J. F. (2006). Adolescent Autonomy and the Impact of Family Structure on Materialism and Compulsive Buying. Journal of Marketing Theory and Practice, 14, 301-315.
  • Ryan, R. ve Deci, E. (2000). Self-determination Theory and the Facilitation of Intrinsic Motivation, Social Development, and Well-being. American Psychologist, 55 (1): 68-78.
  • Schwartz, S. H. (2012). An Overview of the Schwartz Theory of Basic Values. Online Readings in Psychology and Culture, 2 (1): 3-17.
  • Shaw, S. ve Fairhurst, D. (2008). Engaging a New Generation of Graduates. Education and Training, 50 (5): 366-378.
  • Sobol, K., Cleveland, M. ve Laroche, M. (2018). Globalization, National Identity, Biculturalism and Consumer Behavior: A Longitudinal Study of Dutch Consumers. Journal of Business Research, 82 (1): 340-353.
  • Truong, Y., McColl, R. ve Kitchen, P. J. (2010). Uncovering the Relationships between Aspirations and Luxury Brand Preference. Journal of Product and Brand Management,19 (2): 346–355.
  • Truong, Y. ve McColl, R. (2011). Intrinsic Motivations, Self-esteem, and Luxury Goods Consumption. Journal of Retailing and Consumer Services, 1: 555–561.
  • Unanue W., Vignoles, V. L., Dittmar, H. ve Vansteenkiste, M. (2016). Life Goals Predict Environmental Behaviour: Cross-national, and Longitudinal Evidence from the UK, and Chile. Journal of Environmental Psychology, 46: 10-22.
  • Valentine, D. B. ve Powers, T. L. (2013). Generation Y Values and Lifestyle Segments. Journal of Consumer Marketing, 30 (7): 597-606.
  • Weingarten, R. M. (2009). Four Generations, One Workplace: A Gen X-Y Staff Nurse's View of Team Building in the Emergency Department. Journal of Emergency Nursing, 35 (1): 27-30.
  • Westjohn, S. A., Singh, N. ve Magnusson, P. (2012). Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective. Journal of International Marketing, 20 (1): 58-73.
  • Yapraklı, T. Ş., Keser, E. (2016). Global Tüketici Kültürü ve Etnik Kimliğin Ürün Gruplarına Göre Tüketim Alışkanlıklarına Etkisi: Türkiye Uygulaması. Uluslararası Sosyal Araştırmalar Dergisi, 43 (9): 2248-2264.

Küresel Tüketici Kültürü Temelinde Kültürleşme Ve Kişisel İstekler: Genç Yetişkinlerden Bulgular

Yıl 2022, Cilt: 15 Sayı: 1, 1 - 28, 31.01.2022

Öz

Bu makale, geçiş ekonomisinde küresel tüketici kültürüne kültürleşme (KTKK) ve kişisel istekler arasındaki ilişkileri açıklamayı amaçlamaktadır. Önceki yazın küreselleşmenin maddiyatçı değerleri teşvik ettiğini belirtmektedir. Ancak her zaman durum bu şekilde midir? Bu çalışmanın bulguları KTKK Ölçeğinin bazı boyutlarının finansal başarı gibi maddi isteklerle olumlu yönde ilişkili olduğunu ortaya koymaktadır. Ancak, KTKK Ölçeğinin bir boyutu olan kozmopolitlik, kendini kabul etme gibi içsel isteklerle de olumlu yönde ilişkidedir. Makalenin küresel tüketici kültürüne kültürleşmenin genç nesilleri nasıl etkilediğine dair ilgisi olan akademisyenler ve uygulayıcılar için önemli çıkarımları bulunmaktadır.

Kaynakça

  • Alden, D.L., J.-B., Steenkamp, E. M. ve Batra, R. (1999). Brand Positioning through Advertising in Asia, North America, and Europe: the Role of Global Consumer Culture. Journal of Marketing, 63(1): 75-87.
  • Alden, D.L., J.-B., Steenkamp, E. M. ve Batra, R. (2006). Consumer Attitudes toward Marketplace Globalization: Structure, Antecedents, and Consequences. International Journal of Research in Marketing, 23(3): 227-239.
  • Anderson, J. C. ve Gerbing, D. W. (1998). Structural Equation Modeling in Practice: A Review and Recommended Two-step Approach. Psychological Bulletin, 103 (3): 411-423.
  • Arnett, J. J. (2002). The Psychology of Globalization. American Psychologist, 57 (10): 774-783.
  • Bagozzi, R. P. ve Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science,16 (1): 74-94.
  • Cannon, H. M. ve Yaprak, A. (2002). Will the Real-world Citizen Please Stand Up! the Many Faces of Cosmopolitan Consumer Behavior. Journal of International Marketing, 10 (4): 30-52.
  • Carabelli, G. ve Lyon, D. (2016). Young People’s Orientations to the Future: Navigating the Present and Imagining the Future. Journal of Youth Studies, 19 (8): 1110-1127.
  • Carpenter, J. M., Moore, M., Alexander, N. ve Doherty, A. M. (2012). Acculturation to the Global Consumer Culture: A Generational Cohort Comparison. Journal of Strategic Marketing, 20, 411-423.
  • Carpenter, J. M., Moore, M., Alexander, N. ve Doherty, A. M. (2013). Consumer Demographics, Ethnocentrism, Cultural Values, and Acculturation to the Global Consumer Culture: A Retail Perspective. Journal of Marketing Management, 29 (3-4): 271-291.
  • Chan, R. ve Joseph, S. (2000). Dimensions of Personality, Domains of Aspiration, and Subjective Well-being. Personality and Individual Differences, 28: 347-354.
  • Cleveland, M. ve Chang, W. (2009). Migration and Materialism: the Roles of Ethnic Identity, Religiosity, and Generation. Journal of Business Research, 62 (10): 963-971.
  • Cleveland, M., Erdoğan, S. Arıkan, G. ve Poyraz, T. (2011). Cosmopolitanism, Individual Level Values and Cultural-level Values: A Cross-cultural Study. Journal of Business Research, 64 (9): 934-943.
  • Cleveland, M. ve Laroche, M. (2007). Acculturation to the Global Consumer Culture: Scale Development and Research Paradigm. Journal of Business Research, 60 (3): 249-259.
  • Cleveland, M., Laroche, M. ve Hallab, R. (2013). Globalization, Culture, Religion and Values: Comparing Consumption Patterns of Lebanese Muslims and Christians. Journal of Business Research, 66 (8): 958-967.
  • Cleveland, M., Laroche, M. ve Papadopoulos, N. (2015). You are What you Speak? Globalization, Multilingualism, Consumer Dispositions, and Consumption. Journal of Business Research, 68 (3): 542-552.
  • Cleveland M., Laroche, M. ve Papadopoulos, N. (2016). Global Consumer Culture and Local Identity as Drivers of Materialism: An International Study of Convergence and Divergence. In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science, Proceedings of the Academy of Marketing Science, edited by C. Campbell, J. Ma. Cham: Springer.
  • Cleveland, M., Laroche, M. ve Takahashi, I. (2015b). The Intersection of Global Consumer Culture and National Identity and the Effect on Japanese Consumer Behavior. Journal of International Consumer Marketing, 27 (5): 364-387.
  • Cleveland, M., Rojas-Méndez, J. I., Laroche, M. ve Papadopoulos, N. (2016b). Identity, Culture, Dispositions and Behavior: A Cross-national Examination of Globalization and Culture Change. Journal of Business Research, 69 (3): 1090-1102.
  • Czarnecka, B. ve Schivinski, B. (2019). Do Consumers Acculturated to Global Consumer Culture Buy more Impulsively? The Moderating Role of Attitudes towards and Beliefs about Advertising. Journal of Global Marketing, 32(4), 219-238.
  • Czarnecka, B., Schivinski, B. ve Keles, S. (2020) How Values of Individualism and Collectivism Influence Impulsive Buying and Moneybudgeting: The Mediating Role of Acculturation to Global Consumer Culture. Journal of Consumer Behavior, 19(5): 505-522.
  • Das, M. Ve Mukherjee, D. (2020). Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism. Management and Labour Studies, 45(1), 31-53.
  • Durvasula, S. ve Lysonski, S. (2016). Finding Cross-national Consistency: Use of G-theory to Validate Acculturation to Global Consumer Culture Measure. Journal of Global Marketing, 29 (2): 57-70.
  • Field, A. (2013). Discovering Statistics Using IBM SPSS Statistics. 4th ed., London: SAGE.
  • Fornell, C. ve Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18 (1): 39-50.
  • Frank, P. ve Watchravesringkan, K. (2016). Exploring Antecedents and Consequences of Young Consumers’ Perceived Global Brand Equity. The Journal of Product and Brand Management, 25 (2): 160-170.
  • Ger, G. ve Belk, R. W. (1990). Measuring and Comparing Materialism Cross-culturally. Advances in Consumer Research, 17: 186-192.
  • Ger, G. ve Belk, R. W. (1996). Cross-cultural Differences in Materialism. Journal of Economic Psychology, 17 (1): 55-77.
  • Goldsmith, R. E., Flynn, L. R. ve Clark, R. A. (2011). Materialism and Brand Engagement as Shopping Motivations. Journal of Retailing and Consumer Services, 18 (4): 278-284.
  • Gouldner, A. W. (1957). Cosmopolitans and Locals: Toward an Analysis of Latent Social Roles, I. Administrative Science Quarterly, 2 (3): 281-306.
  • Hair, J. F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2014). Multivariate Data Analysis: A Global Perspective. New International Edition, USA: Pearson.
  • Hannerz, U. (1990). Cosmopolitans and Locals in World Culture. Theory, Culture and Society, 7 (2/3): 237-251.
  • Howe, N. ve Strauss, W. (2000). Millennials Rising: The Next Great Generation. New York: Vintage Books.
  • Hu, L. T. ve Bentler, P. M. (1999). Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria versus New Alternatives. Structural Equation Modeling 6 (1): 1-55.
  • Huntington, S. P. (1996). The West: Unique, not Universal. Foreign Affairs, 75 (6): 28-46.
  • Jones, G. (2010). Beauty Imagined: A History of the Global Beauty Industry. New York: Oxford University Press.
  • Kasser, T. ve Ryan, R. M. (1993). A Dark Side of the American Dream: Correlates of Financial Success as a Central Life Aspiration. Journal of Personality and Social Psychology, 65 (2): 410-422.
  • Kasser, T. ve Ryan, R. M. (1996). Further Examining the American Dream: Differential Correlates of Intrinsic and Extrinsic Goals. Personality and Social Psychology Bulletin, 22: 280-287.
  • Kasser, T. ve Ryan, R. M. (2001). Be Careful What You Wish for: Optimal Functioning and the Relative Attainment of Intrinsic and Extrinsic Goals. In Life Goals and Well-Being, edited by P. Schmuck and K. Sheldon. Göttingen: Hogrefe, 116-131.
  • Konrad, G. (1984). Antipolitics. San Diego and New York: Harcourt Brace Jovanovich.
  • Kurasawa, F. (2004). A Cosmopolitan from Below: Alternative Globalization and the Creation of a Solidarity without Bounds. European Journal of Sociology, 45 (2): 233-255.
  • Lancaster, L. C. ve Stillman, D. (2002). When Generations Collide. Who They are. Why They Clash. How to Solve the Generational Puzzle at Work. New York: Collins Business.
  • Laroche, M. ve Jamal, A. (2015). Models of Culture Change. In The Routledge Companion to Ethnic Marketing, edited by A. Jamal, L. Peñaloza, M. Laroche. London: Routledge.
  • Lockwood, P. ve Kunda, Z. (1997). Superstars and Me: Predicting the Impact of Role Models on the Self. Journal of Personality and Social Psychology, 73 (1): 91-103.
  • Lysonski, S. ve Durvasula, S. (2013). Nigeria in Transition: Acculturation to Global Consumer Culture. Journal of Consumer Marketing, 30 (6): 493-508.
  • Mann, M., Kwon, W.-S. ve Byun, S.-E. (2018), Shifting Value Perceptions among Young Urban Indian Consumers: The Role of Need for Distinctiveness and Western Acculturation. Journal of Retailing and Consumer Services, 44, 127-133.
  • Martin, C. A. (2005). From High Maintenance to High Productivity: What Managers Need to Know about Generation Y. Industrial and Commercial Training, 37 (1): 39-44.
  • Massey, D. (1994). Space, Place, and Gender. Minneapolis: University of Minnesota Press.
  • Meade, A.W. ve Bauer, D. J. (2007). Power and Precision in Confirmatory Factor Analytic Tests of Measurement Invariance. Structural Equation Modeling, 14 (4): 611-635.
  • Otero-López, J. M. ve Villardefrancos, E. (2015). Compulsive Buying and Life Aspirations: An Analysis of Intrinsic and Extrinsic Goals. Personality and Individual Differences, 76: 166-170.
  • Peñaloza L. N. (1989). Immigrant Consumer Acculturation. Advances in Consumer Research, 16 (1): 110-118.
  • Putri, A.I. (2021). The Acculturation To Global Consumer Culture Towards Purchase Decision of South Korean Skincare and Cosmetic Product. Advanced International Journal of Business, Entrepreneurship, and SME’s, 3 (9), 102-122.
  • Razmus, W., Jaroszyńska, M. ve Palęga, M. (2017). Personal Aspirations and Brand Engagement in Self-concept. Personality and Individual Differences, 105: 294-299.
  • Roberts, J. A., Manolis, C. ve Tanner, J. F. (2006). Adolescent Autonomy and the Impact of Family Structure on Materialism and Compulsive Buying. Journal of Marketing Theory and Practice, 14, 301-315.
  • Ryan, R. ve Deci, E. (2000). Self-determination Theory and the Facilitation of Intrinsic Motivation, Social Development, and Well-being. American Psychologist, 55 (1): 68-78.
  • Schwartz, S. H. (2012). An Overview of the Schwartz Theory of Basic Values. Online Readings in Psychology and Culture, 2 (1): 3-17.
  • Shaw, S. ve Fairhurst, D. (2008). Engaging a New Generation of Graduates. Education and Training, 50 (5): 366-378.
  • Sobol, K., Cleveland, M. ve Laroche, M. (2018). Globalization, National Identity, Biculturalism and Consumer Behavior: A Longitudinal Study of Dutch Consumers. Journal of Business Research, 82 (1): 340-353.
  • Truong, Y., McColl, R. ve Kitchen, P. J. (2010). Uncovering the Relationships between Aspirations and Luxury Brand Preference. Journal of Product and Brand Management,19 (2): 346–355.
  • Truong, Y. ve McColl, R. (2011). Intrinsic Motivations, Self-esteem, and Luxury Goods Consumption. Journal of Retailing and Consumer Services, 1: 555–561.
  • Unanue W., Vignoles, V. L., Dittmar, H. ve Vansteenkiste, M. (2016). Life Goals Predict Environmental Behaviour: Cross-national, and Longitudinal Evidence from the UK, and Chile. Journal of Environmental Psychology, 46: 10-22.
  • Valentine, D. B. ve Powers, T. L. (2013). Generation Y Values and Lifestyle Segments. Journal of Consumer Marketing, 30 (7): 597-606.
  • Weingarten, R. M. (2009). Four Generations, One Workplace: A Gen X-Y Staff Nurse's View of Team Building in the Emergency Department. Journal of Emergency Nursing, 35 (1): 27-30.
  • Westjohn, S. A., Singh, N. ve Magnusson, P. (2012). Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective. Journal of International Marketing, 20 (1): 58-73.
  • Yapraklı, T. Ş., Keser, E. (2016). Global Tüketici Kültürü ve Etnik Kimliğin Ürün Gruplarına Göre Tüketim Alışkanlıklarına Etkisi: Türkiye Uygulaması. Uluslararası Sosyal Araştırmalar Dergisi, 43 (9): 2248-2264.
Toplam 64 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Umut Kubat 0000-0002-2299-9199

Eyyup Yaraş 0000-0001-5753-8598

Yayımlanma Tarihi 31 Ocak 2022
Gönderilme Tarihi 7 Nisan 2021
Yayımlandığı Sayı Yıl 2022 Cilt: 15 Sayı: 1

Kaynak Göster

APA Kubat, U., & Yaraş, E. (2022). Küresel Tüketici Kültürü Temelinde Kültürleşme Ve Kişisel İstekler: Genç Yetişkinlerden Bulgular. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 15(1), 1-28.