Araştırma Makalesi
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MATERYALİST DEĞERLERİN BİLİŞSEL SATIN ALMA VE SATIN ALMA SONRASI DAVRANIŞA ETKİSİ

Yıl 2023, Cilt: 16 Sayı: 3, 669 - 696, 30.09.2023

Öz

Bu çalışmanın amacı, materyalist değerlerin bilişsel satın alma ve satın alma sonrası davranışa etkisini incelemektir. Araştırma kapsamında materyalist değerler, bilişsel satın alma ve satın alma sonrası davranış ölçekleri kullanılmıştır. Araştırma Türkiye’nin Edirne, Tekirdağ ve Kırklareli illerindeki 1034 tüketiciyi kapsamaktadır. Katılımcılara, tesadüfi olmayan örnekleme yöntemlerinden kolayda örnekleme yöntemi kullanılarak ulaşılmış ve yüz yüze anket yöntemi uygulanmıştır. Elde edilen veriler SPSS 22.0 ve Yapısal eşitlik modeli kapsamında AMOS 24 istatistik programında analiz edilmiştir. Araştırmada kullanılan ölçekler meçin açımlayıcı faktör analizi uygulanmış ve Cronbach’s alpha güvenilirlik katsayıları hesaplanmıştır. Daha sonra doğrulayıcı faktör analizi uygulanmıştır. Son olarak, araştırma modeli yol analizi kullanılarak test edilmiş, model dahilinde var olan dolaylı etkilerin anlamlılık testi, bootstrap yöntemi ile araştırılmıştır. Bulgular incelendiğinde, materyalist değerler ölçeğinin alt boyutlarını oluşturan başarı, merkeziyet ve mutluluk değmeşkenlerinin, bilişsel satın alma ölçeğme alt boyutlarından rasyonellik değmeşkenine doğrudan etkisi bulunmuştur. Materyalist değerler ölçeğinin alt boyutlarından başarı ve merkeziyet değmeşkenlerinin, satın alma sonrası bilişsel uyumsuzluk ölçeğme alt boyutlarından olan satın alma bilgeliğme ve anlaşma üzerinde endişe değmeşkenlerine doğrudan etkisi ortaya çıkmıştır. Bilişsel satın alma davranışının alt boyutu olan rasyonel satın almanın, materyalist değerler ile bilişsel satın alma sonrası davranış arasında aracılık rolüne sahip olduğu bulunmuştur.

Kaynakça

  • References Ainslie, G. (1975). Specious reward: a behavioral theory of impulsiveness and impulse control. Psychological Bulletin, 82(4), 463-496.
  • Akbar, M. I. U. D., Ahmad, B., Asif, M. H., & Siddiqui, S. A. (2020). Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance: The mediating role of impulse buying behavior. The Journal of Asian Finance, Economics and Business, 7(11), 367-379.
  • Atanasova, A., & Eckhardt, G. M. (2021). The Broadening Boundaries of Materialism. Marketing Theory, 21(4), 481–500.
  • Belk, R. W. (1988). Third world consumer culture. Research in Marketing, 4(1), 103-127.
  • Chen, W. K., Chen, C. W., & Lin, Y. C. (2020). Understanding the influence of impulse buying toward consumers’ post-purchase dissonance and return intention: an empirical investigation of apparel websites. Journal of Ambient Intelligence and Humanized Computing, 1-14.
  • Chen, Y., Lu, Y., Wang, B., & Pan, Z. (2019). How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Information & Management, 56(2), 236-248.
  • Cuandra, F., & Kelvin, K. (2021). Analysis of influence of materialism on impulsive buying and compulsive buying with credit card use as mediation variable. Jurnal Manajemen, 13(1), 7-16.
  • Çakır, M. (2017). Yeşil ürün grupları çerçevesinde marka ve markalama kararları. Siirt Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 9, 333-378.
  • Demirağ, B., & Çavuşoğlu, S. (2020). Hedonik alışveriş özellikleri, özseverlik, kendi kendine hediye satın alma motivasyonları ve satın alma sonrası pişmanlık arasındaki ilişkinin incelenmesi. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, 21(2), 473-498.
  • Demirgüneş, B. K., & Avcilar, M. Y. (2017). The effect of cognitive dissonance on external information search and consumer complaint responses. International Journal of Business Administration, 8(2), 57-72.
  • Dittmar, H. (2001). Impulse buying in ordinary and “compulsive” consumers. Conflict and tradeoffs in decision making, 110-135.
  • Dittmar, H., Long, K., & Bond, R. (2007). When a better self is only a button click away: Associations between materialistic values, emotional and identity–related buying motives, and compulsive buying tendency online. Journal of Social and Clinical Psychology, 26(3), 334-361.
  • Dittmar, H., & Bond, R. (2010). I want it and I want it now: Using a temporal discounting paradigm to examine predictors of consumer impulsivity. British Journal of Psychology, 101(4), 751-776.
  • Elüstün, O. (2020). Tüketici davranışlarında bilişsel uyumsuzluk. Economics Business and Organization Research, 2(1), 37-51.
  • Festinger, L.A. (1957). A theory of cognitive dissonance. Stanford University Press, Stanford, CA.
  • Fitzmaurice, J., & Comegys, C. (2006). Materialism and social consumption. Journal of Marketing Theory and Practice, 14(4), 287-299.
  • Fornell, C., & Larcker, F.D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
  • Goldsmith, R. E., Flynn, L. R., & Clark, R. A. (2012). Materialistic, brand engaged and status consuming consumers and clothing behaviors. Journal of Fashion Marketing and Management: An International Journal, 16(1), 102-119.
  • Hasan, U. (2012). The empirical study of relationship between post purchase dissonance and consumer behaviour. International Journal of Trends in Marketing Management, 2(2), 65-77.
  • Hausman, A. (2000). A multi‐method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing, 17(5), 403-426.
  • Hoch, S. J., & Loewenstein, G. F. (1991). Time-inconsistent preferences and consumer self-control. Journal of Consumer Research,17(4), 492-507.
  • Hofmeister, A., & Neulinger, A. (2013). Characteristics of materialism and its measurement: assessing the Belk's materialism scale in Hungary. International Journal of Consumer Studies, 37(3), 320-326.
  • Iyer, G. R., Blut, M., Xiao, S. H., & Grewal, D. (2020). Impulse buying: a meta-analytic review. Journal of the Academy of Marketing Science, 48(3), 384-404.
  • Joung, H. M. (2013). Materialism and clothing post-purchase behaviors. Journal of Consumer Marketing, 30(6), 530-537.
  • Kaish, S. (1967). Cognitive dissonance and the classification of consumer goods. Journal of Marketing, 31(4), 28-31.
  • Karahan, M. O., & Şahin, F. (2020). Mağaza ortamının ve anlık satın alma eğiliminin anlık satın alma davranışına etkisi. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 41, 274-292.
  • Komşu, M. S., & Akboz, A. (2019). İnternet alışverişlerinde tüketici davranışları: rasyonel ve irrasyonel davranış. Turizm Ekonomi ve İşletme Araştırmaları Dergisi, 1(1), 15-30.
  • Kuanr, A., Pradhan, D., & Chaudhuri, H. R. (2020). I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model. Psychology & Marketing, 37(2), 260–277.
  • Micken, K. S., & Roberts, S. D. (1999). Desperately seeking certainty: Narrowing the materialism construct. ACR North American Advances.
  • Navarick, D. J. (1987). Reinforcement probability and delay as determinants of human impulsiveness. The Psychological Record, 37, 219-226.
  • O’Brien, S. (2018). Consumers cough up $5,400 a year on impulse purchases. CNBC. com, 23.
  • Oliver, R. L. (2014). Satisfaction: a behavioral perspective on the consumer. Routledge.
  • Oxford English Dictionary (2012). 7th ed., p. 466.
  • Parboteeah, D. V. (2005). A model of online impulse buying: An empirical study (Doctoral dissertation). Washington State University.
  • Parboteeah, D. V., Valacich, J. S., & Wells, J. D. (2009). The influence of website characteristics on a consumer's urge to buy impulsively. Information Systems Research, 20(1), 60-78.
  • Pinto, M. B., Parente, D. H., & Palmer, T. S. (2001). Credit card solicitation policies in higher education: Does" Protecting" our students make a difference? Journal of College Student Development, 42(2), 169-72.
  • Podoshen, J. S., & Andrzejewski, S. A. (2012). An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty. Journal of Marketing Theory and Practice, 20(3), 319-334.
  • Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40(3), 879-891.
  • Rassuli, K. M., & Hollander, S. C. (1986). Desire-induced, innate, insatiable? Journal of Macromarketing, 6(2), 4-24.
  • Richins, M. L. (1994). Special possessions and the expression of material values. Journal of Consumer Research, 21(3), 522-533.
  • Richins, M. L. (2004). The material values scale: Measurement properties and development of a short form. Journal of Consumer Research, 31(1), 209-219.
  • Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19(3), 303-316.
  • Roberts, J. A., & Pirog III, S. F. (2013). A preliminary investigation of materialism and impulsiveness as predictors of technological addictions among young adults. Journal of Behavioral Addictions, 2(1), 56-62.
  • Rook, D. W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189-199.
  • Rook, D. W., & Gardner, M. P. (1993). In the mood: Impulse buying’s affective antecedents. Research in Consumer Behavior, 6(7), 1-28.
  • Saleem, M. A., Ali, R. A., & Ahmad, S. (2012). Post purchase cognitive dissonance: Impact of product involvement, impulse buying and hedonic consumption tendencies. Interdisciplinary Journal of Contemporary Research in Business, 4(5), 1051-1060.
  • Sharma, K., Joshi, G., & Kumar, S. S. (2015). An investigative study on the impact of affective and cognitive states on impulse buying, Romanian Journal of Marketing, 1, 32-38.
  • Sirgy, M. J. (1999). Materialism: The construct, measures, antecedents, and consequences. Academy of Marketing Studies Journal, 3(2), 78-110.
  • Sweeney, J. C., Hausknecht, D., & Soutar, G. N. (2000). Cognitive dissonance after purchase: A multidimensional scale. Psychology & Marketing, 17(5), 369-385.
  • Scott, K. (2009). Terminal materialism vs. instrumental materialism: Can materialism be beneficial? Oklahoma State University.
  • Sharma, K., Joshi, G., & Kumar, S. S. (2015). An investigative study on the impact of affective and cognitive states on impulse buying. Romanian Journal of Marketing, 1, 32-38.
  • Sarwar, M. A., Nasir, J., Sarwar, B., Hussain, M., & Abbas, A. (2023). An investigation of precursors of online impulse buying and its effects on purchase regret: role of consumer innovation. International Journal of Innovation Science.
  • Silvera, D. H., Lavack, A. M., & Kropp, F. (2008). Impulse buying: the role of affect, social influence, and subjective wellbeing. Journal of Consumer Marketing, 25(1), 23-33.
  • Spiteri Cornish, L. (2020). Why did I buy this? Consumers' post‐impulse‐consumption experience and its impact on the propensity for future impulse buying behaviour. Journal of Consumer Behaviour, 19(1), 36-46.
  • Srikant, M. (2013). Materialism in consumer behavior and marketing: a review. Management & Marketing, 8(2), 329-352.
  • Taşar, B., & Dedeoğlu, A. Ö. (2019). Tüketimde bilişsel uyumsuzluk ve öncülleri üzerine pilot araştırma. Ege Stratejik Araştırmalar Dergisi, 10(2), 119-128.
  • Taylor, S. E., Van Lange, P., Kruglanski, A. W., & Higgins, E. T. (2012). Handbook of theories of social psychology.
  • Tokgöz, E. (2018). Materyalist değerler statü tüketimi ve dürtüsel satın alma arasındaki ilişki. Journal of Management and Economics Research, 16(1), 1-19.
  • Türkmen, İ., & Erten, Ş. (2020). Materyalizm tüketim alışkanlıkları üzerine etkisi. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 20(3), 615-639.
  • Ülker, Y., Dönmez, M. S., & Tosun, N. (2019). Rasyonel faydanın sağladığı duygusal tatmin. Selçuk İletişim, 12(2), 914-939.
  • Xiao, S. H., & Nicholson, M. (2013). A multidisciplinary cognitive behavioural framework of impulse buying: a systematic review of the literatüre. International Journal of Management Reviews, 15(3), 333-356.
  • Youn, S. H. (2000), The dimensional structure of consumer buying impulsivity: measurement and validation, University of Minnesota.
  • Vohra, A. V. (2016). Materialism, impulse buying and conspicuous consumption: A qualitative research. Global Business Review, 17(1), 51-67.
  • Yılmaztürk, Y., & Akyol, A. (2020). Materyalist değerler, bilişsel satın alma ve satın alma sonrası bilişsel uyumsuzluk ölçeklerinin Türkçeye uyarlanması: geçerlik ve güvenirlik çalışması. Tüketici ve Tüketim Araştırmaları Dergisi, 12(2), 311-342.
  • Yılmaztürk, Y., Akdoğan, Ç., & Kayapınar, Ö. (2019). Materyalist değerler ile hedonik ve faydacı alışveriş arasındaki ilişkinin yaşam doyumuna etkisi. Trakya Üniversitesi Sosyal Bilimler Dergisi, 21(2), 715-735.
  • Watson, J. J. (2003). The relationship of materialism to spending tendencies, saving, and debt. Journal of Economic Psychology, 24(6), 723-739.

THE EFFECT OF MATERIALIST VALUES ON COGNITIVE BUYING AND POST-PURCHASE BEHAVIOR

Yıl 2023, Cilt: 16 Sayı: 3, 669 - 696, 30.09.2023

Öz

This study aims to explore the effect of materialist values on cognitive buying and post-purchase behavior. Materialist values, cognitive buying and post-purchase behavior scales were used in the research. The research covers 1034 consumers from Edirne, Tekirdağ and Kırklareli, Turkey. The participants were reached through non-random convenience sampling method and face-to-face survey was performed. The obtained data were analyzed using SPSS 22.0 and AMOS 24 statistic software in Structure Equation Model. Exploratory factor analysis was conducted for the scales, the Cronbach’s alpha reliability coefficients were calculated, the confirmatory factor analysis was conducted, the research model was tested with path analysis and the significance test of the indirect effects was explored with bootstrap method. As a result, the success, centrality and happiness variables, the materialist values scale sub-dimensions, have a direct effect on the rationality variable, a cognitive buying sub-dimension. The success and centrality variables, the materialist values scale sub-dimensions have a direct effect on the wisdom of buying and agreement, the cognitive post-purchase dissonance scale sub-dimensions. The rational buying, a cognitive buying sub-dimension served as a bridge in between the materialist values and the cognitive post-purchase behavior.

Kaynakça

  • References Ainslie, G. (1975). Specious reward: a behavioral theory of impulsiveness and impulse control. Psychological Bulletin, 82(4), 463-496.
  • Akbar, M. I. U. D., Ahmad, B., Asif, M. H., & Siddiqui, S. A. (2020). Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance: The mediating role of impulse buying behavior. The Journal of Asian Finance, Economics and Business, 7(11), 367-379.
  • Atanasova, A., & Eckhardt, G. M. (2021). The Broadening Boundaries of Materialism. Marketing Theory, 21(4), 481–500.
  • Belk, R. W. (1988). Third world consumer culture. Research in Marketing, 4(1), 103-127.
  • Chen, W. K., Chen, C. W., & Lin, Y. C. (2020). Understanding the influence of impulse buying toward consumers’ post-purchase dissonance and return intention: an empirical investigation of apparel websites. Journal of Ambient Intelligence and Humanized Computing, 1-14.
  • Chen, Y., Lu, Y., Wang, B., & Pan, Z. (2019). How do product recommendations affect impulse buying? An empirical study on WeChat social commerce. Information & Management, 56(2), 236-248.
  • Cuandra, F., & Kelvin, K. (2021). Analysis of influence of materialism on impulsive buying and compulsive buying with credit card use as mediation variable. Jurnal Manajemen, 13(1), 7-16.
  • Çakır, M. (2017). Yeşil ürün grupları çerçevesinde marka ve markalama kararları. Siirt Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 9, 333-378.
  • Demirağ, B., & Çavuşoğlu, S. (2020). Hedonik alışveriş özellikleri, özseverlik, kendi kendine hediye satın alma motivasyonları ve satın alma sonrası pişmanlık arasındaki ilişkinin incelenmesi. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi, 21(2), 473-498.
  • Demirgüneş, B. K., & Avcilar, M. Y. (2017). The effect of cognitive dissonance on external information search and consumer complaint responses. International Journal of Business Administration, 8(2), 57-72.
  • Dittmar, H. (2001). Impulse buying in ordinary and “compulsive” consumers. Conflict and tradeoffs in decision making, 110-135.
  • Dittmar, H., Long, K., & Bond, R. (2007). When a better self is only a button click away: Associations between materialistic values, emotional and identity–related buying motives, and compulsive buying tendency online. Journal of Social and Clinical Psychology, 26(3), 334-361.
  • Dittmar, H., & Bond, R. (2010). I want it and I want it now: Using a temporal discounting paradigm to examine predictors of consumer impulsivity. British Journal of Psychology, 101(4), 751-776.
  • Elüstün, O. (2020). Tüketici davranışlarında bilişsel uyumsuzluk. Economics Business and Organization Research, 2(1), 37-51.
  • Festinger, L.A. (1957). A theory of cognitive dissonance. Stanford University Press, Stanford, CA.
  • Fitzmaurice, J., & Comegys, C. (2006). Materialism and social consumption. Journal of Marketing Theory and Practice, 14(4), 287-299.
  • Fornell, C., & Larcker, F.D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
  • Goldsmith, R. E., Flynn, L. R., & Clark, R. A. (2012). Materialistic, brand engaged and status consuming consumers and clothing behaviors. Journal of Fashion Marketing and Management: An International Journal, 16(1), 102-119.
  • Hasan, U. (2012). The empirical study of relationship between post purchase dissonance and consumer behaviour. International Journal of Trends in Marketing Management, 2(2), 65-77.
  • Hausman, A. (2000). A multi‐method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing, 17(5), 403-426.
  • Hoch, S. J., & Loewenstein, G. F. (1991). Time-inconsistent preferences and consumer self-control. Journal of Consumer Research,17(4), 492-507.
  • Hofmeister, A., & Neulinger, A. (2013). Characteristics of materialism and its measurement: assessing the Belk's materialism scale in Hungary. International Journal of Consumer Studies, 37(3), 320-326.
  • Iyer, G. R., Blut, M., Xiao, S. H., & Grewal, D. (2020). Impulse buying: a meta-analytic review. Journal of the Academy of Marketing Science, 48(3), 384-404.
  • Joung, H. M. (2013). Materialism and clothing post-purchase behaviors. Journal of Consumer Marketing, 30(6), 530-537.
  • Kaish, S. (1967). Cognitive dissonance and the classification of consumer goods. Journal of Marketing, 31(4), 28-31.
  • Karahan, M. O., & Şahin, F. (2020). Mağaza ortamının ve anlık satın alma eğiliminin anlık satın alma davranışına etkisi. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 41, 274-292.
  • Komşu, M. S., & Akboz, A. (2019). İnternet alışverişlerinde tüketici davranışları: rasyonel ve irrasyonel davranış. Turizm Ekonomi ve İşletme Araştırmaları Dergisi, 1(1), 15-30.
  • Kuanr, A., Pradhan, D., & Chaudhuri, H. R. (2020). I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model. Psychology & Marketing, 37(2), 260–277.
  • Micken, K. S., & Roberts, S. D. (1999). Desperately seeking certainty: Narrowing the materialism construct. ACR North American Advances.
  • Navarick, D. J. (1987). Reinforcement probability and delay as determinants of human impulsiveness. The Psychological Record, 37, 219-226.
  • O’Brien, S. (2018). Consumers cough up $5,400 a year on impulse purchases. CNBC. com, 23.
  • Oliver, R. L. (2014). Satisfaction: a behavioral perspective on the consumer. Routledge.
  • Oxford English Dictionary (2012). 7th ed., p. 466.
  • Parboteeah, D. V. (2005). A model of online impulse buying: An empirical study (Doctoral dissertation). Washington State University.
  • Parboteeah, D. V., Valacich, J. S., & Wells, J. D. (2009). The influence of website characteristics on a consumer's urge to buy impulsively. Information Systems Research, 20(1), 60-78.
  • Pinto, M. B., Parente, D. H., & Palmer, T. S. (2001). Credit card solicitation policies in higher education: Does" Protecting" our students make a difference? Journal of College Student Development, 42(2), 169-72.
  • Podoshen, J. S., & Andrzejewski, S. A. (2012). An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty. Journal of Marketing Theory and Practice, 20(3), 319-334.
  • Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40(3), 879-891.
  • Rassuli, K. M., & Hollander, S. C. (1986). Desire-induced, innate, insatiable? Journal of Macromarketing, 6(2), 4-24.
  • Richins, M. L. (1994). Special possessions and the expression of material values. Journal of Consumer Research, 21(3), 522-533.
  • Richins, M. L. (2004). The material values scale: Measurement properties and development of a short form. Journal of Consumer Research, 31(1), 209-219.
  • Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19(3), 303-316.
  • Roberts, J. A., & Pirog III, S. F. (2013). A preliminary investigation of materialism and impulsiveness as predictors of technological addictions among young adults. Journal of Behavioral Addictions, 2(1), 56-62.
  • Rook, D. W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189-199.
  • Rook, D. W., & Gardner, M. P. (1993). In the mood: Impulse buying’s affective antecedents. Research in Consumer Behavior, 6(7), 1-28.
  • Saleem, M. A., Ali, R. A., & Ahmad, S. (2012). Post purchase cognitive dissonance: Impact of product involvement, impulse buying and hedonic consumption tendencies. Interdisciplinary Journal of Contemporary Research in Business, 4(5), 1051-1060.
  • Sharma, K., Joshi, G., & Kumar, S. S. (2015). An investigative study on the impact of affective and cognitive states on impulse buying, Romanian Journal of Marketing, 1, 32-38.
  • Sirgy, M. J. (1999). Materialism: The construct, measures, antecedents, and consequences. Academy of Marketing Studies Journal, 3(2), 78-110.
  • Sweeney, J. C., Hausknecht, D., & Soutar, G. N. (2000). Cognitive dissonance after purchase: A multidimensional scale. Psychology & Marketing, 17(5), 369-385.
  • Scott, K. (2009). Terminal materialism vs. instrumental materialism: Can materialism be beneficial? Oklahoma State University.
  • Sharma, K., Joshi, G., & Kumar, S. S. (2015). An investigative study on the impact of affective and cognitive states on impulse buying. Romanian Journal of Marketing, 1, 32-38.
  • Sarwar, M. A., Nasir, J., Sarwar, B., Hussain, M., & Abbas, A. (2023). An investigation of precursors of online impulse buying and its effects on purchase regret: role of consumer innovation. International Journal of Innovation Science.
  • Silvera, D. H., Lavack, A. M., & Kropp, F. (2008). Impulse buying: the role of affect, social influence, and subjective wellbeing. Journal of Consumer Marketing, 25(1), 23-33.
  • Spiteri Cornish, L. (2020). Why did I buy this? Consumers' post‐impulse‐consumption experience and its impact on the propensity for future impulse buying behaviour. Journal of Consumer Behaviour, 19(1), 36-46.
  • Srikant, M. (2013). Materialism in consumer behavior and marketing: a review. Management & Marketing, 8(2), 329-352.
  • Taşar, B., & Dedeoğlu, A. Ö. (2019). Tüketimde bilişsel uyumsuzluk ve öncülleri üzerine pilot araştırma. Ege Stratejik Araştırmalar Dergisi, 10(2), 119-128.
  • Taylor, S. E., Van Lange, P., Kruglanski, A. W., & Higgins, E. T. (2012). Handbook of theories of social psychology.
  • Tokgöz, E. (2018). Materyalist değerler statü tüketimi ve dürtüsel satın alma arasındaki ilişki. Journal of Management and Economics Research, 16(1), 1-19.
  • Türkmen, İ., & Erten, Ş. (2020). Materyalizm tüketim alışkanlıkları üzerine etkisi. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 20(3), 615-639.
  • Ülker, Y., Dönmez, M. S., & Tosun, N. (2019). Rasyonel faydanın sağladığı duygusal tatmin. Selçuk İletişim, 12(2), 914-939.
  • Xiao, S. H., & Nicholson, M. (2013). A multidisciplinary cognitive behavioural framework of impulse buying: a systematic review of the literatüre. International Journal of Management Reviews, 15(3), 333-356.
  • Youn, S. H. (2000), The dimensional structure of consumer buying impulsivity: measurement and validation, University of Minnesota.
  • Vohra, A. V. (2016). Materialism, impulse buying and conspicuous consumption: A qualitative research. Global Business Review, 17(1), 51-67.
  • Yılmaztürk, Y., & Akyol, A. (2020). Materyalist değerler, bilişsel satın alma ve satın alma sonrası bilişsel uyumsuzluk ölçeklerinin Türkçeye uyarlanması: geçerlik ve güvenirlik çalışması. Tüketici ve Tüketim Araştırmaları Dergisi, 12(2), 311-342.
  • Yılmaztürk, Y., Akdoğan, Ç., & Kayapınar, Ö. (2019). Materyalist değerler ile hedonik ve faydacı alışveriş arasındaki ilişkinin yaşam doyumuna etkisi. Trakya Üniversitesi Sosyal Bilimler Dergisi, 21(2), 715-735.
  • Watson, J. J. (2003). The relationship of materialism to spending tendencies, saving, and debt. Journal of Economic Psychology, 24(6), 723-739.
Toplam 66 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Yasin Yılmaztürk 0000-0001-7527-9825

Ayşe Akyol 0000-0002-4039-5823

Yayımlanma Tarihi 30 Eylül 2023
Gönderilme Tarihi 7 Nisan 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 16 Sayı: 3

Kaynak Göster

APA Yılmaztürk, Y., & Akyol, A. (2023). THE EFFECT OF MATERIALIST VALUES ON COGNITIVE BUYING AND POST-PURCHASE BEHAVIOR. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 16(3), 669-696.