CORE VISION, STRATEGIC VISION AND VISIONARY LEADERSHIP: A QUALITATIVE FIELD STUDY BY MINTZBERG TYPOLOGY

Yıl 2019, Cilt: 6 Sayı: 3, 175 - 184, 30.09.2019

Pınar Acar Zafer Acar

https://doi.org/10.17261/Pressacademia.2019.1119

Öz

Purpose - The aim of our study is to reveal the existence and difference of the concepts of strategic vision, visionary leadership and core vision that have been tried to be differentiated since the study of Westlet and Mintzberg (1989).

Methodology - Qualitative research method was used based on the discourses of strategic leaders of logistic enterprises which operate as an important support function at strategic level. Data were analyzed with Nvivo 12 program.

Findings- The results of word tree analyzes of R & D, new and project concepts that emerged in the context of our research as a result of frequency analysis are supportive as they point to the basic concepts that form the core vision of the sector in our research field.

Conclusion- Survival in a chaotic and complex global business world highlights strategic leaders and their strategic visions. However, strategic vision alone is not enough for enterprises to have sustainable competitive advantage.

Anahtar Kelimeler

Core vision, visionary leadership, strategic vision, qualitative research, logistics sector

VİZYON ÇEKİRDEĞİ, STRATEJİK VİZYON VE VİZYONER LİDERLİK: MINTZBERG TİPOLOJİSİYLE NİTEL BİR ALAN ARAŞTIRMASI

Öz

Amaç – Bu çalışmanın amacı Westlet ve Mintzberg’in (1989) çalışmasından bu yana birbirinden ayrıştırılmaya çalışılan stratejik vizyon, vizyoner liderlik ve vizyon çekirdeği kavramlarının varlığını ve farklılığını ortaya çıkarmaktır.

Yöntem - Küresel iş dünyasında stratejik düzeyde önemli bir destek fonksiyonu olarak faaliyet gösteren lojistik işletmelerinin stratejik liderlerinin söylemleri temel alınarak nitel araştırma yöntemiyle betimlenmeye çalışılmıştır. Veriler Nvivo 12 programı ile analiz edilmiştir.

Bulgular- Frekans analizi sonucu araştırmamız bağlamında ortaya çıkan ar-ge, yeni ve proje kavramlarının kelime ağacı analizlerinin sonuçları, araştırma alanımızdaki sektörün vizyon çekirdeğini oluşturan temel kavramlara işaret etmesi nedeniyle çalışmanın varsayımlarını destekleyici niteliktedir.

Sonuç- Kaotik ve karmaşık bir çevre olan küresel iş dünyası içerisinde hayatta kalma zorunluluğu stratejik liderler ve onların stratejik vizyonunu ön plana çıkarmaktadır. Ancak stratejik vizyon işletmelerin sürdürülebilir rekabet avantajına sahip olmaları için tek başına yeterli değildir.

Anahtar Kelimeler

Vizyon çekirdeği, vizyoner liderlik, stratejik vizyon, nitel araştırma, lojistik sektörü

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