Investigation of the Effect of Pop-Up Types Used in Shopping Websites on User Attitudes

Yıl 2025, Cilt: 5 Sayı: Special Issue (SI) IXASC 2025, 116 - 125, 31.08.2025

Fatih Çağatay Baz , Şerife Keleş

Öz

With the widespread use of the internet, it has become possible to shop from anywhere in the world without time limit. Internet users make comments, share images, and rate the purchased product during their online shopping. In this way, it can influence other customers about the product. In recent years, shopping sites have been offering discounts to their customers, tracking customer satisfaction, and offering the opportunity to share their experiences in e-commerce. In this way, businesses can offer products and services to a wide range of customers through
e-commerce. In this study, it is aimed to examine the effect of pop-up types used on shopping sites on user attitudes. In the research, a shopping site was designed to enable users to gain experience by using pop-up types. Users evaluated the popup types with their experiences after using the shopping site. In this study, the relational survey model, which is a subtype of the general survey model, was used. The sample group in the study consists of students studying at Osmaniye Korkut Ata University in the 2024-2025 academic year. Appropriate sampling method was preferred to create a sample group. In the study, the questionnaire prepared by Yaman and Erdaş (2021) to reveal their perspectives on pop-up ads was used. According to the research results, individuals’ attitudes towards the types of pop-ups used on shopping sites also vary according to their demographic characteristics. Variables such as gender and income level direct individuals’ behaviors.

Anahtar Kelimeler

Pop-up , Internet Advertising , Consumer Behavior , Pop-up Advertising , Attitude , Types of Internet Advertising , Sales Promotion

Kaynakça

• Azeem, M.A., & Ul-haq, Z. (2012). Consumers’ Attitudes toward Commercial E-mail Spam and Web pop-ups: Interference, Perceived Loss of Control, and Irritation. Information and Knowledge Management, 2, 21-33.