The Effect of Experience Quality on Behavioral Intention: The Serial Mediating Roles of Leisure Involvement and Leisure Satisfaction

Öz

This study was conducted to examine the relationship between experience quality, involvement, satisfaction, and behavioral intention. A total of 327 participants engaged in recreational skiing activities were included in the research, which was carried out using correlational study. The hypotheses developed within the scope of the study were analyzed using Structural Equation Modeling (SEM). The results of the SEM revealed that experience quality had a direct and positively significant effect on both involvement and satisfaction. Furthermore, it was found that involvement and satisfaction had full and serial mediation effects in the relationship between experience quality and behavioral intention. As a result, the findings indicate that experience quality has a direct and significant impact on both involvement and satisfaction levels; moreover, the effect of experience quality on behavioral intention occurs indirectly through the mediating roles of involvement and satisfaction. Accordingly, it is recommended that recreational service providers focus on enhancing experience quality by developing strategies aimed at increasing participants’ levels of involvement and satisfaction, thereby strengthening their intention to participate again.

Anahtar Kelimeler

• Experience quality
• involvement
• satisfaction
• behavioral intention

Deneyim Kalitesinin Davranışsal Niyet Üzerindeki Etkisinde Serbest Zaman İlgilenimi ve Serbest Zaman Tatminin Seri Aracılık Rolü

Öz

Bu çalışma deneyim kalitesi, ilgilenim, tatmin ve davranışsal niyet arasındaki ilişkiyi incelemek amacıyla yapılmıştır. İlişkisel tarama modeli ile yapılan araştırmaya rekreasyonel kayak aktivitesi yapan 327 katılımcı dahil edilmiştir. Araştırma kapsamında oluşturulan hipotezler Yapısal Eşitlik Modeli (YEM) kullanılarak analiz edilmiştir. YEM sonuçları; deneyim kalitesinin, ilgilenim ve tatmin üzerinde doğrudan pozitif anlamlı etkilerinin olduğu tespit edilmiştir. Ayrıca, deneyim kalitesinin davranışsal niyet üzerindeki etkisinde ilgilenim ve tatminin tam aracılık ve seri aracılık etkisinde sahip olduğu bulunmuştur. Sonuç olarak, araştırma bulguları, deneyim kalitesinin hem ilgilenim hem de tatmin düzeyleri üzerinde doğrudan anlamlı bir etkisinin bulunduğunu; bununla birlikte, deneyim kalitesinin davranışsal niyet üzerindeki etkisinin, ilgilenim ve tatmin değişkenleri aracılığıyla dolaylı olarak gerçekleştiğini göstermektedir. Bu doğrultuda, rekreasyonel hizmet sunan işletmelerin, katılımcıların ilgilenim ve tatmin düzeylerini artırmaya yönelik stratejiler geliştirerek, deneyim kalitesini iyileştirmeye odaklanmaları; böylece kullanıcıların tekrar katılım niyetlerini güçlendirmeleri önerilmektedir.

Anahtar Kelimeler

• Deneyim kalitesi
• ilgilenim
• tatmin
• davranışsal niyet

Kaynakça

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