The Effect of Experience Quality on Behavioral Intention: The Serial Mediating Roles of Leisure Involvement and Leisure Satisfaction

Yıl 2026, Cilt: 28 Sayı: 1 , 26 - 36 , 30.03.2026

Ali Sönmez , Davut Budak , Bülent Gürbüz , Ali Çağrı Gücal , Mehmet Doğan

https://doi.org/10.62425/rses.1777089

https://izlik.org/JA26DB93YJ

Öz

This study was conducted to examine the relationship between experience quality, involvement, satisfaction, and behavioral intention. A total of 327 participants engaged in recreational skiing activities were included in the research, which was carried out using correlational study. The hypotheses developed within the scope of the study were analyzed using Structural Equation Modeling (SEM). The results of the SEM revealed that experience quality had a direct and positively significant effect on both involvement and satisfaction. Furthermore, it was found that involvement and satisfaction had full and serial mediation effects in the relationship between experience quality and behavioral intention. As a result, the findings indicate that experience quality has a direct and significant impact on both involvement and satisfaction levels; moreover, the effect of experience quality on behavioral intention occurs indirectly through the mediating roles of involvement and satisfaction. Accordingly, it is recommended that recreational service providers focus on enhancing experience quality by developing strategies aimed at increasing participants’ levels of involvement and satisfaction, thereby strengthening their intention to participate again.

Anahtar Kelimeler

Experience quality , involvement , satisfaction , behavioral intention

Deneyim Kalitesinin Davranışsal Niyet Üzerindeki Etkisinde Serbest Zaman İlgilenimi ve Serbest Zaman Tatminin Seri Aracılık Rolü

https://izlik.org/JA26DB93YJ

Öz

Bu çalışma deneyim kalitesi, ilgilenim, tatmin ve davranışsal niyet arasındaki ilişkiyi incelemek amacıyla yapılmıştır. İlişkisel tarama modeli ile yapılan araştırmaya rekreasyonel kayak aktivitesi yapan 327 katılımcı dahil edilmiştir. Araştırma kapsamında oluşturulan hipotezler Yapısal Eşitlik Modeli (YEM) kullanılarak analiz edilmiştir. YEM sonuçları; deneyim kalitesinin, ilgilenim ve tatmin üzerinde doğrudan pozitif anlamlı etkilerinin olduğu tespit edilmiştir. Ayrıca, deneyim kalitesinin davranışsal niyet üzerindeki etkisinde ilgilenim ve tatminin tam aracılık ve seri aracılık etkisinde sahip olduğu bulunmuştur. Sonuç olarak, araştırma bulguları, deneyim kalitesinin hem ilgilenim hem de tatmin düzeyleri üzerinde doğrudan anlamlı bir etkisinin bulunduğunu; bununla birlikte, deneyim kalitesinin davranışsal niyet üzerindeki etkisinin, ilgilenim ve tatmin değişkenleri aracılığıyla dolaylı olarak gerçekleştiğini göstermektedir. Bu doğrultuda, rekreasyonel hizmet sunan işletmelerin, katılımcıların ilgilenim ve tatmin düzeylerini artırmaya yönelik stratejiler geliştirerek, deneyim kalitesini iyileştirmeye odaklanmaları; böylece kullanıcıların tekrar katılım niyetlerini güçlendirmeleri önerilmektedir.

Anahtar Kelimeler

Deneyim kalitesi , ilgilenim , tatmin , davranışsal niyet

Kaynakça

• Armbrecht, J. (2021). Event quality, perceived value, satisfaction and behavioural intentions in an event context. Scandinavian Journal of Hospitality and Tourism, 21(2), 169-191. https://doi.org/10.1080/15022250.2021.1877191
• Banville, D., Desrosiers, P., & Genet-Volet, Y. (2000). Translating questionnaires and inventories using a cross-cultural translation technique. Journal of Teaching in Physical Education, 19(3), 374-387. https://doi.org/10.1123/jtpe.19.3.374
• Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1177/014920639101700108
• Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182. https://doi.org/10.1037/0022- 3514.51.6.1173
• Beard, J. G., & Ragheb, M. G. (1980). Measuring leisure satisfaction. Journal of leisure Research, 12(1), 20-33. https://doi.org/10.1080/00222216.1980.11969416
• Chang, T. Y., & Horng, S. C. (2010). Conceptualizing and measuring experience quality: The customer’s perspective. The Service Industries Journal, 30(14), 2401-2419. https://doi.org/10.1080/02642060802629919
• Chick, G., Dong, E., Yeh, C. K., & Hsieh, C. M. (2021). Cultural consonance predicts leisure satisfaction in Taiwan. Leisure Studies, 40(2), 183-198. https://doi.org/10.1080/02614367.2020.1808052
• Chien, M. K. (2020). Study on the relationships between the leisure involvement, place attachment, and leisure satisfaction of visitors engaging in ecotourism-A case of ecotourism in southern Taiwan. American Research Journal of Humanities & Social Science, 3, 69-79.
• Garcia-Fernandez, J., Galvez-Ruiz, P., Fernandez-Gavira, J., Velez-Colon, L., Pitts, B. G., & Bernal-Garcia, A. (2018). The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers. Sport Management Review, 21(3), 250-262. https://doi.org/10.1016/j.smr.2017.07.003
• Ghorbanzade, D., Mehrani, H., & Rahehagh, A. (2019). The effect of experience quality on behavioral intentions of domestic tourists in visiting water parks. Cogent Business & Management, 6(1), 1580843. https://doi.org/10.1080/23311975.2019.1580843
• Glaveli, N., Papadimitriou, D., Karagiorgos, T., & Alexandris, K. (2021). Exploring the role of fitness instructors’ interaction quality skills in building customer trust in the service provider and customer satisfaction. European Sport Management Quarterly, 23(3), 767-788. https://doi.org/10.1080/16184742.2021.1928256
• Gökçe, H., & Orhan, K. (2011). Validity and reliability study of the leisure satisfaction scale (LSS) into Turkish. Hacettepe Journal of Sport Sciences, 22(4), 139–145. https://doi.org/10.17644/sbd.171376
• Gürbüz, B., Çimen, Z., & Aydın, İ. (2018). Leisure involvement scale: Validity and reliability study of Turkish form. Spormetre The Journal of Physical Education and Sport Sciences, 16(4), 256–265. https://doi.org/10.1501/Sporm_0000000408
• Hall, J., O’Mahony, B., & Gayler, J. (2017). Modelling the relationship between attribute satisfaction, overall satisfaction, and behavioural intentions in Australian ski resorts. Journal of Travel & Tourism Marketing, 34(6), 764-778. https://doi.org/10.1080/10548408.2016.1232672
• Hashemi, S., Mohammed, H. J., Singh, K. S. D., Abbasi, G., & Shahreki, J. (2023). Exploring the effects of place attachment and positive emotions on place satisfaction and intentional behaviour in Iranian ski resort: A perspective from S-O-R model. Journal of Sport & Tourism, 27(2), 161-186. https://doi.org/10.1080/14775085.2023.2186929
• Havitz, M. E., & Mannell, R. C. (2005). Enduring involvement, situational involvement, and flow in leisure and non-leisure activities. Journal of Leisure Research, 37(2), 152-177. https://doi.org/10.1080/00222216.2005.11950048
• Ho, C. I., Liao, T. Y., Huang, S. C., & Chen, H. M. (2015). Beyond environmental concerns: Using means–end chains to explore the personal psychological values and motivations of leisure/recreational cyclists. Journal of Sustainable Tourism, 23(2), 234-254. https://doi.org/10.1080/09669582.2014.943762
• Huang, T. Y. T., Tsai, C. H., Lin, H. M., Huang, Y. C., & Huang, Y. K. (2025). Skiing beyond the slopes: How slow travel enhances leisure satisfaction and quality of life. Leisure Sciences, 1-19. https://doi.org/10.1080/01490400.2025.2507963
• Ito, E., & Higham, J. (2020). Supplemental tourism activities: A conceptual framework to maximise sport tourism benefits and opportunities. Journal of Sport & Tourism, 24(4), 269-284. https://doi.org/10.1080/14775085.2020.1850322
• Jin, N., Lee, S., & Lee, H. (2015). The effect of experience quality on perceived value, satisfaction, image and behavioral intention of water park patrons: New versus repeat visitors. International Journal of Tourism Research, 17(1), 82-95. https://doi.org/10.1002/jtr.1968
• Kuo, N. T., Lin, L. P., Chang, K. C., & Cheng, Y. S. (2024). How destination attributes affect mountain bikers’ behavioral intention: The mediating roles of enduring involvement and place attachment. Journal of Outdoor Recreation and Tourism, 48, 100813. https://doi.org/10.1016/j.jort.2024.100813
• Kyle, G., Absher, J., Norman, W., Hammitt, W., & Jodice, L. (2007). A modified involvement scale. Leisure studies, 26(4), 399-427. https://doi.org/10.1080/02614360600896668
• Ledermann, T., Rudaz, M., & Fritz, M. S. (2025). On partial versus full mediation and the importance of effect sizes. Advances in Methods and Practices in Psychological Science, 8(3), 25152459251355585. https://doi.org/10.1177/25152459251355585
• Leech, N. L., Barrett, K. C., & Morgan, G. A. (2005). SPSS for intermediate statistics: Use and interpretation (2nd ed.). Lawrence Erlbaum Associates.
• Li, Z., Ge, Y., Su, Z., & Huang, X. (2020). Audience leisure involvement, satisfaction and behavior intention at the Macau Science Center. The Electronic Library, 38(2), 383-401. https://doi.org/10.1108/EL-07-2019-0176
• Lin, Y. S., Huang, W. S., Yang, C. T., & Chiang, M. J. (2014). Work-leisure conflict and its associations with well-being: The roles of social support, leisure participation and job burnout. Tourism Management, 45, 244-252. https://doi.org/10.1016/j.tourman.2014.04.004
• Mao, L. L. (2025). Survival of fitness clubs: Customer experience quality as a competitive resource. European Sport Management Quarterly, 1-23. https://doi.org/10.1080/16184742.2025.2458038
• Mao, L. L., Zhang, J. J., Kim, M. J., Kim, H., Connaughton, D. P., & Wang, Y. (2024). Towards an inductive model of customer experience in fitness clubs: A structural topic modeling approach. European Sport Management Quarterly, 24(4), 898-920. https://doi.org/10.1080/16184742.2023.2219684
• Preacher, K. J., & Kelley, K. (2011). Effect size measures for mediation models: Quantitative strategies for communicating indirect effects. Psychological Methods, 16(2), 93-115. https://doi.org/10.1037/a0022658
• Sevilmiş, A., & Doğan, M. (2023). Experience quality scale for fitness centers (EQSFC): Validity and reliability study. Physical Culture and Sport. Studies and Research, 102(1), 70-83. https://doi.org/10.2478/pcssr-2024-0006
• Tapar, A. V., Dhaigude, A. S., & Jawed, M. S. (2017). Customer experience-based satisfaction and behavioural intention in adventure tourism: Exploring the mediating role of commitment. Tourism Recreation Research, 42(3), 344-355. https://doi.org/10.1080/02508281.2017.1303564
• Triantafillidou, A., & Petala, Z. (2016). The role of sea-based adventure experiences in tourists’ satisfaction and behavioral intentions. Journal of Travel & Tourism Marketing, 33(1), 67-87. https://doi.org/10.1080/10548408.2015.1008667
• Tsai, L. L. (2021). Factors affecting intention to revisit an environmental event: The moderating role of enduring involvement. Journal of Convention & Event Tourism, 22(1), 61-90. https://doi.org/10.1080/15470148.2020.1816519
• Wang, F., Huang, S., Morrison, A. M., & Wu, B. (2022). The effects of virtual reality tourism involvement on place attachment and behavioral intentions: virtual reality tourism of the Yellow Crane Tower in Wuhan. Asia Pacific Journal of Tourism Research, 27(3), 274-289. https://doi.org/10.1080/10941665.2022.2061363
• Wu, H. C., Cheng, C. C., & Ai, C. H. (2018). A study of experiential quality, experiential value, trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of Hong Kong. Tourism Management, 66, 200-220. https://doi.org/10.1016/j.tourman.2017.12.011
• Zhou, B., Zhang, Y., Dong, E., Ryan, C., & Li, P. (2021). Leisure satisfaction and quality of life of residents in Ningbo, China. Journal of Leisure Research, 52(4), 469-486. https://doi.org/10.1080/00222216.2021.1931989