Yıl 2019, Cilt 2019 , Sayı 2, Sayfalar 86 - 103 2019-12-11

REGULATING THE SELF, HEALTH AND BODY THROUGH HOPE AND MORALITY DISCOURSES
BENLİĞİ, SAĞLIĞI VE BEDENİ UMUT VE AHLAK SÖYLEMLERİYLE DENETLEMEK

Okan BALDİL [1]


Healthy life understandings and discourses produced in contemporary medical and wellness culture have become a capitalist social and financial movement. This movement has produced various lifestyles, hope, morality and consumption discourses after putting obesity and slimming issues, which are both aesthetics and health-related matters, into their agendas. In this medicalized and commodified process, people have begun to be defined as “patients” and “customers” by an increasing number of investor groups, body politicians and professionals in medicine, cosmetics, chemistry and media industries. These kind of dominant paradigmas eventually may lead to a perception of an ill society. In this respect, these power groups constituting the biopower resort to utilizing hope and morality discourses to be able to manipulate the society into an ill society discourse. In this study, I target presenting both theoretical arguments and survey results and interpreting the findings of my online survey within the context of anti-consumerist and critical perspective. The following chapters will firstly discuss theoretical arguments and finally the findings will be discussed.

Modern tıp ve sağlık kültüründe üretilen sağlıklı yaşam anlayışları ve söylemleri kapitalist bir toplumsal ve finansal hareket halini almıştır. Bu hareket, hem estetik hem de sağlıkla ilgili konular olan obezite ve zayıflama sorunlarını gündemine alarak çeşitli yaşam tarzları, umut, ahlak ve tüketim söylemleri üretmiştir. Bu tıbbileştirilmiş ve metalaştırılmış süreçte, artan sayıda yatırımcı grubu, beden politikacısı, tıp, kozmetik, kimya ve medya endüstrisi profesyonelleri insanları “hastalar” ve “müşteriler” olarak tanımlamaya başladı. Bu tür egemen paradigmalar, nihayetinde hastalıklı bir toplum algısına yol açabilir. Bu bakımdan, biyoiktidarı oluşturan bu güç grupları, toplumu hastalıklı bir toplum söylemi üzerinden manipüle edebilmek için umut ve ahlak söylemlerini kullanmaya başvurmaktadır. Bu çalışmada hem teorik argümanlar hem de anket sonuçlarını sunmayı, online (çevrimiçi) anketimin sonuçlarını tüketim-karşıtı ve eleştirel bakış açıları çerçevesinde yorumlamayı hedefliyorum. Aşağıdaki bölümler öncelikle teorik argümanları tartışacak ve son olarak bulgular tartışılacaktır.

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Birincil Dil en
Konular Sosyal
Bölüm 2019/2 Makaleler
Yazarlar

Orcid: 0000-0001-8292-3949
Yazar: Okan BALDİL (Sorumlu Yazar)
Kurum: University of Coimbra
Ülke: Portugal


Tarihler

Yayımlanma Tarihi : 11 Aralık 2019

Bibtex @araştırma makalesi { sbm557151, journal = {Sosyal Bilimler Metinleri}, issn = {1308-4453}, eissn = {1308-4895}, address = {Namık Kemal Üniversitesi Sosyal Bilimler Enstitüsü, Namık Kemal Mahallesi, Kampüs Cad. No: 1 Rektörlük Binası Kat: 3 Değirmenaltı Yerleşkesi 59030 Tekirdağ/TÜRKİYE}, publisher = {Namık Kemal Üniversitesi}, year = {2019}, volume = {2019}, pages = {86 - 103}, doi = {}, title = {REGULATING THE SELF, HEALTH AND BODY THROUGH HOPE AND MORALITY DISCOURSES}, key = {cite}, author = {Baldi̇l, Okan} }
APA Baldi̇l, O . (2019). REGULATING THE SELF, HEALTH AND BODY THROUGH HOPE AND MORALITY DISCOURSES . Sosyal Bilimler Metinleri , 2019 (2) , 86-103 . Retrieved from https://dergipark.org.tr/tr/pub/sbm/issue/50581/557151
MLA Baldi̇l, O . "REGULATING THE SELF, HEALTH AND BODY THROUGH HOPE AND MORALITY DISCOURSES" . Sosyal Bilimler Metinleri 2019 (2019 ): 86-103 <https://dergipark.org.tr/tr/pub/sbm/issue/50581/557151>
Chicago Baldi̇l, O . "REGULATING THE SELF, HEALTH AND BODY THROUGH HOPE AND MORALITY DISCOURSES". Sosyal Bilimler Metinleri 2019 (2019 ): 86-103
RIS TY - JOUR T1 - REGULATING THE SELF, HEALTH AND BODY THROUGH HOPE AND MORALITY DISCOURSES AU - Okan Baldi̇l Y1 - 2019 PY - 2019 N1 - DO - T2 - Sosyal Bilimler Metinleri JF - Journal JO - JOR SP - 86 EP - 103 VL - 2019 IS - 2 SN - 1308-4453-1308-4895 M3 - UR - Y2 - 2019 ER -
EndNote %0 Sosyal Bilimler Metinleri REGULATING THE SELF, HEALTH AND BODY THROUGH HOPE AND MORALITY DISCOURSES %A Okan Baldi̇l %T REGULATING THE SELF, HEALTH AND BODY THROUGH HOPE AND MORALITY DISCOURSES %D 2019 %J Sosyal Bilimler Metinleri %P 1308-4453-1308-4895 %V 2019 %N 2 %R %U
ISNAD Baldi̇l, Okan . "REGULATING THE SELF, HEALTH AND BODY THROUGH HOPE AND MORALITY DISCOURSES". Sosyal Bilimler Metinleri 2019 / 2 (Aralık 2019): 86-103 .
AMA Baldi̇l O . REGULATING THE SELF, HEALTH AND BODY THROUGH HOPE AND MORALITY DISCOURSES. Sosyal Bilimler Metinleri. 2019; 2019(2): 86-103.
Vancouver Baldi̇l O . REGULATING THE SELF, HEALTH AND BODY THROUGH HOPE AND MORALITY DISCOURSES. Sosyal Bilimler Metinleri. 2019; 2019(2): 86-103.
IEEE O. Baldi̇l , "REGULATING THE SELF, HEALTH AND BODY THROUGH HOPE AND MORALITY DISCOURSES", Sosyal Bilimler Metinleri, c. 2019, sayı. 2, ss. 86-103, Ara. 2019