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TÜKETİCİLERİN AKILLI AYNA KULLANMAYA YÖNELİK NİYETLERİNİN TEKNOLOJİ KABUL MODELİ ÇERÇEVESİNDE İNCELENMESİ

Yıl 2021, Cilt: 10 Sayı: 1, 25 - 35, 01.04.2021

Öz

The aim of this study is to examine the factors that affect the intention to use smart mirror systems within the framework of technology acceptance model (TAM). Thus, data was collected between May 28 and June 10, 2020 by adopting via convenience sampling method with a survey through Google forms in social media environments with different demographic characteristics. A total of 430 questionnaires were filled out, and after the unsuitable ones were eliminated, analyzes over 346 questionnaires were carried out using SPSS, SPSS Process and AMOS programs. According to the findings, it was determined that subjective norms, perceived usefulness and perceived ease of use were related to intention to use smart mirrors. In addition, subjective norms and perceived ease of use were found to be related to perceived usefulness. Another finding is that the perceived usefulness in the relationship between subjective norms and intention to use is a full mediating effect.

Kaynakça

  • AJZEN, I. and FISHBEIN, M. (1980). Understanding Attitudes and Predicting Social Behaviour, Prentice-Hall, Englewood Cliffs, NJ.
  • AL-GAHTANI, S.S. and KING, M. (1999). Attitudes, Satisfaction and Usage: Factors Contributing to Each in The Acceptance of Information Technology. Behaviour & Information Technology, 18(4), 277-297.
  • BAGOZZI, R.P. (2007). The legacy of the technology acceptance model and a proposal for a paradigm shift. Journal of the Association for Information Systems, 8 (4), 243-254.
  • BAYRAM, N. (2010). Yapısal Eşitlik Modellemesine Giriş Amos Uygulamaları. Ezgi Kitabevi.
  • DAVIS, F. D., BAGOZZI, R. P. and WARSHAW, P. R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35 (8), 982-1003.
  • DAVIS, F.D., BAGOZZI, R.P. and WARSHAW, P.R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22 (14), 1111–1132.
  • DAVIS, F. D. (1993). User Acceptance of Information Technology: System Characteristics, User Perceptions and Behavioral Impacts, International Journal of Man-Machine Studies,38 (3), 475-487.
  • FIELD, A. (2000). Discovering Statics using SPSS for Windows. London, Thousand Oaks, New Delhi: Sage Pubs.
  • FORNELL, C. and LARCKER, D.F. (1981) Evaluating structural equation models with unobservable variables and measurement error. J Mark Res, 18(1), 39–50.
  • GELDMACHER, W., GRAB, B. and KOMPALLA, A. (2019). Derivation Of A Modified Technology Acceptance Model For The Application On Self-Driving Cars In A Car-Sharing-Model Based On Qualitative Research. Ecoforum Journal, 8(1).
  • KAYMAK, B. (2016). Mağazacılığın Bugünü: Ralph Lauren’in Akıllı Giyinme Odaları. https://pazarlamasyon.com/magazaciligin-bugunu-ralph-laurenin-akilli-giyinme-odalari/. Access Date: 19.04.2020.
  • KO, E., KIM, E. Y., and LEE, E. K. (2009). Modeling consumer adoption of mobile shopping for fashion products in Korea. Psychology & Marketing, 26(7), 669–687.
  • LEE, Y., KOZAR, K. A., and LARSEN, K. R. (2003). The technology acceptance model: Past, present, and future. Communications of the Association for information systems, 12(1), 752-780.
  • OBEIDY, W. K., ARSHAD, H. and HUANG, J. Y. (2017). An acceptance model for smart glasses based tourism augmented reality. In AIP conference proceedings, 1891 (1), 020080:1-6, AIP Publishing LLC.
  • RAUSCHNABEL, P. A., and RO, Y. K. (2016). Augmented reality smart glasses: An investigation of technology acceptance drivers. International Journal of Technology Marketing, 11(2), 123-148.
  • SAKARYA, A. (2019). Akıllı mağazalar giderek yayılıyor. https://www.ekonomist.com.tr/perakende/akilli-magazalar-giderek-yayiliyor.html, accessed September 1, 2020.
  • SHUKLA, A. and SHARMA, S. K. (2018). Evaluating consumers’ adoption of mobile technology for grocery shopping: an application of technology acceptance model. Vision, 22(2), 185-198.
  • WAGNER, I. (2019). Smart Mirrors- Market Value Worldwide 2018-2023. https://www.statista.com/statistics/1016654/global-smart-mirror-market-value/, accessed September 1, 2020.
  • VENKATESH, V. and BALA, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision Sciences, 39 (2), 273–315.
  • VENKATESH, V. and DAVIS, F.D. (2000). A Theoretical Extension of the Technology Acceptance Model: For Longitudinal Field Studies. Management Science, 46 (2), 186-204.

EXAMINATION OF CONSUMERS’ INTENTION TO USE TOWARDS SMART MIRROR SYSTEMS WITHIN FRAMEWORK OF TECHNOLOGY ACCEPTANCE MODEL

Yıl 2021, Cilt: 10 Sayı: 1, 25 - 35, 01.04.2021

Öz

Kaynakça

  • AJZEN, I. and FISHBEIN, M. (1980). Understanding Attitudes and Predicting Social Behaviour, Prentice-Hall, Englewood Cliffs, NJ.
  • AL-GAHTANI, S.S. and KING, M. (1999). Attitudes, Satisfaction and Usage: Factors Contributing to Each in The Acceptance of Information Technology. Behaviour & Information Technology, 18(4), 277-297.
  • BAGOZZI, R.P. (2007). The legacy of the technology acceptance model and a proposal for a paradigm shift. Journal of the Association for Information Systems, 8 (4), 243-254.
  • BAYRAM, N. (2010). Yapısal Eşitlik Modellemesine Giriş Amos Uygulamaları. Ezgi Kitabevi.
  • DAVIS, F. D., BAGOZZI, R. P. and WARSHAW, P. R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35 (8), 982-1003.
  • DAVIS, F.D., BAGOZZI, R.P. and WARSHAW, P.R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22 (14), 1111–1132.
  • DAVIS, F. D. (1993). User Acceptance of Information Technology: System Characteristics, User Perceptions and Behavioral Impacts, International Journal of Man-Machine Studies,38 (3), 475-487.
  • FIELD, A. (2000). Discovering Statics using SPSS for Windows. London, Thousand Oaks, New Delhi: Sage Pubs.
  • FORNELL, C. and LARCKER, D.F. (1981) Evaluating structural equation models with unobservable variables and measurement error. J Mark Res, 18(1), 39–50.
  • GELDMACHER, W., GRAB, B. and KOMPALLA, A. (2019). Derivation Of A Modified Technology Acceptance Model For The Application On Self-Driving Cars In A Car-Sharing-Model Based On Qualitative Research. Ecoforum Journal, 8(1).
  • KAYMAK, B. (2016). Mağazacılığın Bugünü: Ralph Lauren’in Akıllı Giyinme Odaları. https://pazarlamasyon.com/magazaciligin-bugunu-ralph-laurenin-akilli-giyinme-odalari/. Access Date: 19.04.2020.
  • KO, E., KIM, E. Y., and LEE, E. K. (2009). Modeling consumer adoption of mobile shopping for fashion products in Korea. Psychology & Marketing, 26(7), 669–687.
  • LEE, Y., KOZAR, K. A., and LARSEN, K. R. (2003). The technology acceptance model: Past, present, and future. Communications of the Association for information systems, 12(1), 752-780.
  • OBEIDY, W. K., ARSHAD, H. and HUANG, J. Y. (2017). An acceptance model for smart glasses based tourism augmented reality. In AIP conference proceedings, 1891 (1), 020080:1-6, AIP Publishing LLC.
  • RAUSCHNABEL, P. A., and RO, Y. K. (2016). Augmented reality smart glasses: An investigation of technology acceptance drivers. International Journal of Technology Marketing, 11(2), 123-148.
  • SAKARYA, A. (2019). Akıllı mağazalar giderek yayılıyor. https://www.ekonomist.com.tr/perakende/akilli-magazalar-giderek-yayiliyor.html, accessed September 1, 2020.
  • SHUKLA, A. and SHARMA, S. K. (2018). Evaluating consumers’ adoption of mobile technology for grocery shopping: an application of technology acceptance model. Vision, 22(2), 185-198.
  • WAGNER, I. (2019). Smart Mirrors- Market Value Worldwide 2018-2023. https://www.statista.com/statistics/1016654/global-smart-mirror-market-value/, accessed September 1, 2020.
  • VENKATESH, V. and BALA, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision Sciences, 39 (2), 273–315.
  • VENKATESH, V. and DAVIS, F.D. (2000). A Theoretical Extension of the Technology Acceptance Model: For Longitudinal Field Studies. Management Science, 46 (2), 186-204.
Toplam 20 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Ekonomi
Bölüm Makaleler
Yazarlar

Esra Aksoy Bu kişi benim 0000-0002-3453-2553

Buket Bora Semiz 0000-0002-5440-8496

Yayımlanma Tarihi 1 Nisan 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 10 Sayı: 1

Kaynak Göster

APA Aksoy, E., & Bora Semiz, B. (2021). EXAMINATION OF CONSUMERS’ INTENTION TO USE TOWARDS SMART MIRROR SYSTEMS WITHIN FRAMEWORK OF TECHNOLOGY ACCEPTANCE MODEL. Sakarya İktisat Dergisi, 10(1), 25-35.