EXAMINATION OF CONSUMERS’ INTENTION TO USE TOWARDS SMART MIRROR SYSTEMS WITHIN FRAMEWORK OF TECHNOLOGY ACCEPTANCE MODEL

Esra AKSOY; Buket BORA SEMİZ

Araştırma Makalesi

TÜKETİCİLERİN AKILLI AYNA KULLANMAYA YÖNELİK NİYETLERİNİN TEKNOLOJİ KABUL MODELİ ÇERÇEVESİNDE İNCELENMESİ

Yıl 2021, Cilt: 10 Sayı: 1, 25 - 35, 01.04.2021

Öz

The aim of this study is to examine the factors that affect the intention to use smart mirror systems within the framework of technology acceptance model (TAM). Thus, data was collected between May 28 and June 10, 2020 by adopting via convenience sampling method with a survey through Google forms in social media environments with different demographic characteristics. A total of 430 questionnaires were filled out, and after the unsuitable ones were eliminated, analyzes over 346 questionnaires were carried out using SPSS, SPSS Process and AMOS programs. According to the findings, it was determined that subjective norms, perceived usefulness and perceived ease of use were related to intention to use smart mirrors. In addition, subjective norms and perceived ease of use were found to be related to perceived usefulness. Another finding is that the perceived usefulness in the relationship between subjective norms and intention to use is a full mediating effect.

Anahtar Kelimeler

Teknoloji kabul modeli 2, akıllı ayna, kullanıma yönelik niyet, algılanan fayda, algılanan kullanım kolaylığı

Kaynakça

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