Neurofinancial Codes of Cortisol

Yusuf Polat

doi:10.71284/sjissr.2025521

TR EN

Kortizolün Nörofinansal Kodları

Öz

İnsanların biyolojik ve psikolojik olarak strese yanıt olarak ürettiği kortizolün etkileri bir stres hormonu şeklinde anılmasından öte bir olgudur. Kortizole ilişkin özellikler stres altındaki bireylerin finansal davranışlarını anlamada ve incelemede bilimsel bir araç olarak kullanılmasını mümkün kılar. Kortizolün ölçülebilir olması ve laboratuvar ortamında deneysel olarak manipüle edilebilmesi nörofinans alanında kayda değer bir imkân yaratmaktadır. Ayrıca kortizol düzeylerindeki varyasyonların karar verme mekanizmaları üzerindeki etkileri gerçekçi ve kapsamlı modeller geliştirilmesine olanak tanır. Böylece, stresin finansal davranışlar üzerindeki biyolojik temelleri daha iyi anlaşılabilir ve piyasa dinamiklerine ilişkin öngörüler güçlendirilir. Bu çalışmada da kortizolün, bireylerin ekonomik ve finansal karar verme süreçlerinde özellikle risk ve belirsizlik durumlarında nasıl rol oynadığı; ödül ve ceza öğrenme merkezli öğrenmede; bilişsel işlevler, motivasyon ve prososyal davranışlar üzerindeki etkileri ele alınmaktadır. Nitekim beynin bu süreçlerde kritik bir biyokimyasal modülatör olduğu; kararların hızını, kalitesini ve risk algısını etkileyerek, ekonomik ajanın davranışlarında dikkate değer değişikliklere yol açtığı vurgulanmaktadır.

Anahtar Kelimeler

Nörofinans , Kortizol , Kortikostereoid , Risk , Biliş

Neurofinancial Codes of Cortisol

Abstract

The effects of cortisol, produced by humans as a biological and psychological response to stress, go beyond being merely known as a stress hormone. The characteristics of cortisol enable its use as a scientific tool to understand and examine the financial behaviors of individuals under stress. The fact that cortisol can be measured and experimentally manipulated in laboratory settings creates a significant opportunity in the field of neurofinance. Additionally, variations in cortisol levels allow for the development of realistic and comprehensive models that explain their impact on decision-making mechanisms. Thus, the biological foundations of stress on financial behaviors can be better understood, and predictions regarding market dynamics can be strengthened. This study also addresses how cortisol plays a role in individuals’ economic and financial decision-making processes, especially under conditions of risk and uncertainty; its effects on reward- and punishment-based learning; cognitive functions, motivation, and prosocial behaviors. It is emphasized that the brain acts as a critical biochemical modulator in these processes, influencing the speed, quality, and risk perception of decisions, leading to notable changes in the behavior of economic agents.

Keywords

Neurofinance , Cortisol , Corticosteroid , Risk , Cognition

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Davranışsal Finans

Bölüm

Teorik Makale

Yazarlar

Yusuf Polat ^*
0000-0002-2255-0658
Türkiye

Yayımlanma Tarihi

30 Aralık 2025

Gönderilme Tarihi

8 Temmuz 2025

Kabul Tarihi

10 Kasım 2025

Yayımlandığı Sayı

Yıl 2025 Cilt: 5 Sayı: 2

DOI

https://doi.org/10.71284/sjissr.2025521

IZ

https://izlik.org/JA29CT85LL

APA

Polat, Y. (2025). Neurofinancial Codes of Cortisol. Scientific Journal of Innovation and Social Sciences Research, 5(2), 76-99. https://doi.org/10.71284/sjissr.2025521

Scientific Journal of Innovation and Social Sciences Research (SJISSR), işletme ve yönetim bilimleri alanında faaliyet gösteren, uluslararası, hakemli ve açık erişimli bir dergidir. Dergi, yılda iki sayı (Haziran ve Aralık) yayımlanmaktadır. SJISSR’de yayımlanan tüm makaleler Creative Commons Atıf-GayriTicari-AynıLisanslaPaylaş 4.0 Uluslararası Lisansı (CC BY-NC-SA 4.0) kapsamında lisanslanmaktadır. Dergi, COPE, DOAJ ve ÜAK etik yayıncılık ilkelerini esas almaktadır.

Kortizolün Nörofinansal Kodları

Öz

Anahtar Kelimeler

Neurofinancial Codes of Cortisol

Abstract

Keywords

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster