GÖZLER KAPALI, DUYULAR AÇIK: BLİNDFOLDED DENEYİMİ İLE GASTRONOMİDE FARKLI BİR PERSPEKTİF

Yıl 2025, Cilt: 8 Sayı: 2, 71 - 92, 30.06.2025

Merve Sağcan , Nesrin Savas

https://doi.org/10.38004/sobad.1645173

Öz

Bu çalışma, gözlerin bağlanması yoluyla gerçekleştirilen blindfolded (gözler bağlı) deneyimlerin gastronomide unutulmaz deneyimler yaratmadaki rolünü incelemektedir. Blindfolded (gözler bağlı) deneyim, görme duyusunun sınırlandırılması sayesinde tat, koku, dokunma ve işitme gibi diğer duyulara odaklanmayı mümkün kılan; duyusal farkındalığı artıran yenilikçi bir turistik deneyim biçimi olarak tanımlanmaktadır. Çalışma, bu deneyimlerin gastronomi bağlamında nasıl uygulanabileceğini ve turist deneyimini nasıl dönüştürebileceğini irdeleyerek alana özgün ve yenilikçi bir bakış açısı sunmaktadır. Bu çerçevede araştırma, nitel yöntemlerden içerik analizi tekniğiyle yürütülmüş; blindfolded (gözler bağlı) deneyimlere katılan bireylerin yorumları analiz edilerek tematik bir yapı ortaya konmuştur. Elde edilen bulgular, blindfolded (gözler bağlı) deneyimlerin unutulmazlığının yenilik, ambiyans, hedonizm, misafirperverlik, çoklu duyusal deneyim ve sosyal etkileşim olmak üzere altı ana tema etrafında şekillendiğini ortaya koymaktadır. Özellikle görme duyusunun devre dışı bırakılması, turistlerin hizmet sağlayıcılara duyduğu güveni artırarak misafirperverliğin unutulmaz deneyim üzerindeki etkisini kritik hâle getirmiştir. Çalışma, blindfolded (gözler bağlı) deneyimlerin gastronomide nasıl uygulanabileceğine ve bu deneyimlerin turist algısını nasıl dönüştürebileceğine dair özgün bir bakış açısı sunmaktadır. Bulgular, unutulmaz turizm deneyimi ve duyusal turizm literatürüyle ilişkilendirilerek değerlendirilmiş ve sektöre yönelik stratejik öneriler geliştirilmiştir. Bu bağlamda, özellikle gastronomi temelli hizmet sağlayıcılarının menü tadımlarında görme duyusunu sınırlayan deneyimlere yer vermesi, çoklu duyulara hitap eden ambiyans tasarımlarının yapılması ve katılımcılar arası sosyal etkileşimi artıracak deneyim kurgularının ön plana çıkarılması gerektiği vurgulanmaktadır.

Anahtar Kelimeler

Blindfolded Deneyim , Unutulmaz Turizm Deneyimi , Duyusal Deneyim , Netnografi , Deneyim Ekonomisi.

EYES CLOSED, SENSES OPEN: A DİFFERENT PERSPECTİVE ON GASTRONOMY THROUGH BLINDFOLDED EXPERIENCE

Öz

This study examines the role of blindfolded experiences in creating unforgettable experiences in gastronomy. Blindfolded experience is defined as an innovative form of touristic experience that increases sensory awareness by making it possible to focus on other senses such as taste, smell, touch and hearing by limiting the sense of sight. The study offers a unique and innovative perspective to the field by examining how these experiences can be applied in the context of gastronomy and how they can transform the tourist experience. In this framework, the research was conducted with the content analysis technique, one of the qualitative methods, and a thematic structure was revealed by analysing the comments of individuals participating in blindfolded experiences. The findings reveal that the memorability of blindfolded experiences is shaped around six main themes: novelty, ambience, hedonism, hospitality, multi-sensory experience and social interaction. In particular, the deactivation of the sense of sight has increased tourists' trust in service providers, making the impact of hospitality on the unforgettable experience critical. The study offers a unique perspective on how blindfolded experiences can be applied in gastronomy and how these experiences can transform tourist perception. The findings are evaluated in relation to the literature on memorable tourism experience and sensory tourism, and strategic recommendations for the sector are developed. In this context, it is emphasised that especially gastronomy-based service providers should include experiences that limit the sense of sight in menu tastings, ambience designs that appeal to multiple senses, and experience constructs that will increase social interaction among participants.

Anahtar Kelimeler

Blindfolded Experience , Memorable Tourism Experience , Sensory Experience , Netnography , Experience Economy

Kaynakça

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