The Relationship between Agility and Performance in Hospitality Businesses: The Mediating Role of Organizational Structure

Yıl 2023, Cilt: 20 Sayı: 2, 308 - 328, 29.08.2023

Cemal Artun

https://doi.org/10.24010/soid.1145657

Öz

The importance of being proactive is increasing in order for hotels to cope with environmental uncertainty in maintaining competitiveness. The proactive is supported by speed and flexibility. In the literature, it is stated that agility enables businesses to stand out from the competition with its speed and flexibility features. The aim of the study is to investigate the relationship between agile behavior of hospitality enterprises and performance and the mediating role of organizational structure. In order to test this research model, data were collected frotm 91 hospitality enterprises from 4 and 5 stars across Turkey through a questionnaire. The research data were analyzed via Smart PLS. The findings show that only the competency dimension has an effect on non-financial performance in the agility-performance relationship and the organizational structure does not have a mediating role.

Anahtar Kelimeler

Agile, Performance, Organizational Structure, Hospitality Enterprises

Konaklama İşletmelerinde Çeviklik ve Performans İlişkisi: Örgütsel Yapının Aracılık Rolü

Öz

Otellerin rekabet güçlerini sürdürebilmeleri çevresel belirsizliğe karşı proaktif olabilmeleriyle ilişkilendirilmektedir. Proaktiflik, hız ve esneklikle desteklenmektedir. Yazında çevikliğin hız ve esneklik özellikleriyle işletmelere rekabette öne çıkmalarını sağladığı belirtilmektedir. Çalışmanın amacı konaklama işletmelerinin çevik davranışlarının performansla ilişkisini ve örgütsel yapının aracılık rolünü araştırmaktır. Bu araştırma modelini test etmek için Türkiye genelinden 4 ve 5 yıldızlı otellerden anket aracılığıyla 91 konaklama işletmesinden veri toplanmıştır. Araştırmanın kavramsal modelinin analizi Smart PLS aracılığıyla gerçekleştirilmiştir. Elde edilen bulgular çeviklik performans ilişkisinde sadece yetkinlik boyutunun finansal olmayan performansa etkisi olduğunu ve örgütsel yapının aracılık rolünün olmadığını göstermektedir.

Anahtar Kelimeler

çeviklik, performans, örgütsel yapı, Konaklama Işletmesi

Kaynakça

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