SOSYAL MEDYADA TOPLUMSAL CİNSİYET TEMELLİ TRAFİK SÖYLEMİ

Öz

2000’li yıllardan itibaren sosyal medya, bireylerin yaşamlarında önemli bir yere sahip olmaya başlamıştır. Bununla birlikte günlük hayatta karşımıza çıkan cinsiyet rolleri ve toplumsal cinsiyet algıları bu mecralarda da etkisini sürdürmektedir. Sosyal medya ortamlarında bulunan topluluklar, günümüzde farklı kesimden birçok bireyi bir araya getirerek bireylerin kendilerini kültürel, politik, sanatsal, eğlence ve sosyal olarak ifade etme imkânı bulduğu bir alandır. Bu özelliğinden dolayı dünyanın en büyük sosyal paylaşım sitesi olan Facebook grupları ve Türkiye özelinde Ekşi Sözlük, çalışmanın veri evrenini oluşturmaktadır. Sözü edilen veri seti kapsamında, Türkiye’de üzerine çok fazla tartışma yapılan “kadın sürücü” konusu ve toplumsal cinsiyet temelli söylemleri içeren 10 farklı otomobil Facebook grubundan ve Ekşi Sözlük iletilerinden 5014 yorum eleştirel bakış açısıyla, içerik analizi yöntemiyle taranmıştır. 2015 yılından 2020 yılına kadar kullanıcıların yaptığı tüm yorumlar incelenmiştir. Bu kapsamda gruplarda yapılan paylaşımların yorumlarında ve Ekşi Sözlük paylaşımlarında geleneksel cinsiyet rollerinin ön planda olduğu gözlemlenmiştir.

Anahtar Kelimeler

• Sosyal Medya
• Kadın Sürücü
• Trafik
• Toplumsal Cinsiyet
• Toplumsal Cinsiyet Temelli Söylem
• İçerik Analizi

Gendered Traffic Discourse in the Social Media

Öz

Since the 2000s, social media has begun to have an important place in the lives of individuals. However, gender roles and gender perceptions that we encounter in daily life continue to be influential in these media as well. Communities in social media environments are an area where individuals have the opportunity to express themselves culturally, politically, artistically, entertainmently and socially by bringing together many individuals from different walks of life. Due to this feature, Facebook groups, the world's largest social networking site and Ekşi Sözlük particularly in Turkey, constitute the data universe of the study. Within the scope of the aforementioned data set, 5014 comments from 10 different automobile Facebook groups and Ekşi Sözlük messages, which contain the subject of "female driver", “male driver”, “traffic” were scanned with a critical perspective and content analysis method. All comments made by users from 2015 to 2020 and the user profiles that made these comments were examined. In this context, it has been observed that traditional gender roles are at the forefront in the comments of the posts made in the Facebook groups and the posts of Ekşi Sözlük.

Anahtar Kelimeler

• Social Media
• Female Driver
• Traffic
• Gender
• Gendered Discourse
• Content Analysis

Kaynakça

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