Dijital Çağda Çalışan Performansı: Sosyal Medya Bağımlılığı ve Sanal Kaytarma Üzerine Bir Değerlendirme

Öz

İnternet teknolojilerinde yaşanan gelişmeler, iş dünyasında da etkisini göstererek, operasyonel verimliliği artırmıştır. Yaşanan bu gelişmeler sosyal medya bağımlılığı ve sanal kaytarma gibi yeni dönem örgütsel ve kurumsal problemleri de beraberinde getirmiştir. Bu kapsamda çalışmanın temel amacı; her geçen gün artmakta olan sosyal medya kullanımı ve bunun sonucunda oluşan sosyal medya bağımlılığının sanal kaytarma üzerindeki etkisi ve bu çok yönlü faktörlerin dijital çağda çalışan performansı açısından literatür ekseninde değerlendirmektir. Bu amaç doğrultusunda; Google Scholar, Web of Science, ResearchGate ve DergiPark veri tabanları üzerinden "sosyal medya bağımlılığı", "siber aylaklık", “sanal kaytarma”, “çalışan performansı” ve "iş performansı" gibi anahtar kelimelerle kapsamlı bir literatür taraması gerçekleştirilmiştir. Ele alınan ampirik çalışmaların ortak paydası; sanal kaytarmanın basit bir zaman kaybı olmadığı, çalışanların bilişsel verimlilik ve psikolojik iyi oluş hallerini olumsuz yönde etkilediği, eğitim düzeyi, yaş, pozisyon gibi faktörlere yönelik değişiklik göstermesidir. Özellikle iş karmaşıklığı yüksek olan pozisyonlarda çalışanların sosyal medya ve sanal kaytarma sürecinin olumsuz etkilerini daha sert hissettikleri tespit edilmiştir. Sonuç olarak, dijital çağın risklerini yönetmek isteyen kurumların, öz-denetimi teşvik eden, modern yönetim modellerine odaklanması gerektiği sonucuna varılmıştır. Anahtar Kelimeler: Sosyal Medya Bağımlılığı, Sanal Kaytarma, Çalışan Performansı, Dijital Çağ, Siber Aylaklık.

Anahtar Kelimeler

• Sosyal Medya Bağımlılığı
• Sanal Kaytarma
• Çalışan Performansı
• Dijital Çağ
• Siber Aylaklık.

Employee Performance in the Digital Age: An Evaluation of Social Media Addiction and Cyberloafing

Öz

Developments in internet technologies have also had a significant impact on the business world by increasing operational efficiency. However, these advancements have simultaneously brought about new organizational and institutional problems of the modern era, such as social media addiction and cyberloafing. In this context, the primary aim of the study is to evaluate, within the framework of the literature, the effects of increasing social media use and the resulting social media addiction on cyberloafing, as well as the implications of these multidimensional factors for employee performance in the digital age. For this purpose, a comprehensive literature review was conducted using the databases Google Scholar, Web of Science, ResearchGate, and DergiPark with keywords such as “social media addiction,” “cyberloafing,” “virtual loafing,” “employee performance,” and “job performance.” The common finding of the empirical studies examined is that cyberloafing is not merely a simple waste of time; rather, it negatively affects employees’ cognitive productivity and psychological well-being, while also varying according to factors such as education level, age, and position. In particular, employees working in positions with high job complexity were found to experience the negative effects of social media use and cyberloafing more intensely. Consequently, it was concluded that organizations aiming to manage the risks of the digital age should focus on modern management models that encourage self-regulation and self-control.

Anahtar Kelimeler

• Social Media Addiction
• Cyberloafing
• Employee Performance
• Digital Age
• Cyberloafing Activities

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