Gece Ekonomisi Kapsamında Gece Turizminin SWOT Analizi ile Değerlendirilmesi

Yıl 2025, Cilt: 4 Sayı: 2, 27 - 46, 31.12.2025

Alper Ateş , Halil Sunar , Abdullah Köseoğlu

https://doi.org/10.5281/zenodo.18094891

Öz

“Gece ekonomisi” en genel haliyle akşam ve gece saatlerinde faaliyet gösteren işletmelerin veya kişilerin ekonomik faaliyetlerini ve hizmetlerini ifade eder. Kentsel alanlar ve turizm destinasyonları gece faaliyetlerinin gelir yaratma, sosyal etkileşimi teşvik etme ve yerel halk ve turistler için benzersiz deneyimler sunma potansiyelini fark ettikçe bu kavram son zamanlarda turizm sektöründe “Gece Turizmi “olarak ilgi görmeye başlamıştır. Gece turizmi istihdamı artırabilir ve yerel işletmeler ve bireyler için önemli gelir sağlayabilir. Bu turizm yaklaşımı aynı zamanda benzersiz kültürel zenginlikleri gün ışığına çıkarır, yerel halkı ve turistleri çeken bir atmosfer yaratır, harcamaları artırır ve konaklama, eğlence ve ilgili sektörlerde istihdam yaratılmasını destekler. Ancak gece turizmi, gürültüyü yönetmek, kamu güvenliğini sağlamak ve konut ihtiyaçları ile ticari faaliyetleri dengelemek gibi zorlukları da beraberinde getirir. Bu nedenlerden ötürü gece turizmi faaliyetleri için şehirler, canlı bir gece hayatının cazibesini sürdürülebilirlik ve toplum çıkarlarıyla dengelemelidir. Çalışmada, dünya çapında farklı destinasyonlardaki gece turizmi uygulamaları araştırılmış ve elde edilen veriler ışığında gece turizmine yönelik SWOT analizi yapılmıştır. Bu araştırma neticesinde gece turizminin avantajları, gündüz gezilecek yerler üzerindeki baskıyı azaltması, turistlere farklı deneyimler sunması, kentsel alanların görünürlüğünü arttırması ve yeniden canlandırması ve iklimsel faydalar sağlaması olarak belirlenmiştir. Gece turizminin dezavantajları ise emniyet ve güvenlik endişelerinin artması, ışık kirliliğinin çevresel etkiler yaratması, yüksek finansman ve işletme maliyetleri doğurması, artan gürültü ve yerel halkı rahatsız olması ve kısıtlı bir turist profiline hitap etmesi olarak belirlenmiştir. Turizm paydaşları, fayda ve dezavantajları etkili bir şekilde dengelemek için bu faktörleri dikkatlice değerlendirmelidir. Destinasyonlar, güvenlik önlemlerinin artırılması ve sürdürülebilir uygulamaların teşvik edilmesi gibi riskleri azaltmaya yönelik stratejiler uygulayarak gece turizminin potansiyelinden yararlanabilir ve aynı zamanda yerel halkın yaşam kalitesini koruyabilir.

Anahtar Kelimeler

Gece Ekonomisi , Gece Turizmi , Turizm Deneyimi , SWOT Analizi

Evaluating Night Tourism within Night Economy Using SWOT Analysis

Öz

The “nighttime economy” broadly refers to the economic activities and services of businesses or individuals operating in the evening and at night. As urban areas and tourist destinations have recognized the potential of nighttime activities to generate revenue, encourage social interaction, and offer unique experiences for locals and tourists, this concept has recently gained attention in the tourism sector as “nighttime tourism.” Night tourism can increase employment and provide significant income for local businesses and individuals. This tourism approach also highlights unique cultural riches, creates an atmosphere that attracts locals and tourists, increases spending, and supports job creation in accommodation, entertainment, and related sectors. However, night tourism also brings challenges such as managing noise, ensuring public safety, and balancing residential needs with commercial activities. For these reasons, cities must balance the appeal of a vibrant nightlife with sustainability and community interests regarding night tourism activities. In this study, night tourism practices in different destinations worldwide were researched, and a SWOT analysis of night tourism was conducted based on the data obtained. As a result of this research, the advantages of night tourism were determined to be reducing pressure on daytime attractions, offering tourists different experiences, increasing the visibility and revitalization of urban areas, and providing climatic benefits. The disadvantages of night tourism were identified as increased safety and security concerns, light pollution creating environmental impacts, high financing and operating costs, increased noise and disturbance for residents, and appealing to a limited tourist profile. Tourism stakeholders should carefully evaluate these factors to balance the benefits and disadvantages effectively. Destinations can leverage the potential of night tourism while preserving the quality of life for residents by implementing strategies to mitigate risks, such as enhancing security measures and promoting sustainable practices.

Anahtar Kelimeler

Night Economy , Night Tourism , Tourism Experience , SWOT Analysis

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