Turizmde Destinasyon Rekabetçiliği Araştırmaları: 2000 Sonrası Yazına Yönelik Sistematik Bir İnceleme

Öz

Bu çalışma, 2000–2026 döneminde destinasyon rekabetçiliği (DR) literatürünün kuramsal ve metodolojik evrimini sistematik bir literatür taraması (SLR) yaklaşımıyla incelemektedir. PRISMA 2020 protokolü izlenerek Web of Science Core Collection’da geliştirilen arama stratejisi sonucunda elde edilen kayıtlar çok aşamalı eleme sürecinden geçirilmiş ve nihai analiz seti oluşturulmuştur. Bulgular, DR modellerinin erken dönemde (2000–2010) ağırlıklı olarak kaynak envanteri ve karşılaştırmalı avantaj mantığına dayandığını; 2011–2019 döneminde dijitalleşme ve “akıllı destinasyon” yaklaşımlarının rekabetçilik bileşenlerini genişlettiğini; 2020 sonrası dönemde ise kriz yönetişimi, uyum kapasitesi ve dayanıklılık temalarının daha görünür hale geldiğini göstermektedir. Bibliyometrik analizler yıllara göre üretim dinamiklerini ve literatürün temel referanslarını ortaya koyarken, anahtar kelime temelli tematik kümelenme rekabetçilik tartışmalarının sürdürülebilirlik, yönetişim ve veri temelli yönetim ekseninde çeşitlendiğine işaret etmektedir. Çalışma, DR literatüründeki kavramsal dağınıklığı sistematik biçimde yapılandırarak gelecekte geliştirilecek ölçüm modelleri ve karşılaştırmalı ampirik çalışmalar için bir çerçeve sunmaktadır.

Anahtar Kelimeler

• Destinasyon Rekabetçiliği
• Sistematik Literatür Taraması
• PRISMA
• Bibliyometrik Analiz
• Tematik İçerik Analizi

Tourism Destination Competitiveness Research: A Systematic Review of the Post‑2000 Literature (2000–2026)

Öz

This study examines the theoretical and methodological evolution of the destination competitiveness (DC) literature over the period 2000–2026 through a Systematic Literature Review (SLR). Following the PRISMA 2020 guideline, records retrieved from the Web of Science (WoS) Core Collection via a structured search strategy were screened through a multi‑stage selection process and a final synthesis set was established. The findings indicate that early research (2000–2010) predominantly relied on resource inventories and a comparative advantage logic; that the 2011–2019 period expanded DC components through digitalisation and the “smart destination” agenda; and that after 2020, crisis governance, adaptive capacity and resilience became increasingly salient. Bibliometric outputs reveal publication dynamics over time and the field’s intellectual core, while keyword‑based thematic clustering suggests that competitiveness debates have diversified across sustainability, governance and data‑driven management. By systematically structuring conceptual fragmentation in the DC literature, the study offers an integrated map and a platform for future measurement models and comparative empirical research.

Anahtar Kelimeler

• Destination Competitiveness
• Systematic Literature Review
• PRISMA
• Bibliometric Analysis
• Thematic Content Analysis.

Kaynakça

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