Araştırma Makalesi
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This Gorgeous Bag is Just a Click Away! The Influence of Impulse and Hedonic Buying Tendencies on Online Compulsive Buying

Yıl 2022, , 377 - 405, 19.08.2022
https://doi.org/10.30626/tesamakademi.1164103

Öz

With the widespread use of the Internet, consumers began to shop online instead of traditional channels. Hence, compulsive buying becomes a more problematic behavior in this online milieu because online shopping offered compulsive consumers a very convenient environment in which whenever and whatever they want to buy. Although it is becoming an increasingly important issue, there is gap in the literature on compulsive buying online. The main purpose of this research is to determine whether impulse buying and hedonistic buying are among the explanatory factors of online compulsive buying under the thumb of the new age technologic, economic and social trends. This is causal research which employed a multiple regression model. A research company performed an online survey over two weeks and 601 surveys were accepted. The results of the research revealed that impulse and hedonic buying have explanatory power for online compulsive buying behavior. However, the role of impulse buying dimensions is more powerful than the role of hedonic buying dimensions on online compulsive buying. Managerial and other implications of the results are presented.

Kaynakça

  • Akturan, U. (2010). Hedonik tüketim eğiliminin plansız satın alma eğilimi üzerindeki etkisinin belirlenmesi. Öneri, 9(33), 109-116.
  • Ali, A., Li, C., Hussian, A. and Bakhtawar. (2020). Hedonic shopping motivations and obsessive–compulsive buying on the internet. Global Business Review, 1-18. https://journals.sagepub.com/doi/pdf/10.1177/0972150920937535
  • Altunışık, R. and Çallı, L. (2004). Plansız alışveriş (impulse buying) ve hazcı tüketim davranışları üzerine bir araştırma: Satın alma karar sürecinde bilgi kullanımı. 3. Ulusal Bilgi, Ekonomi ve Yönetim Kongresi, 25-26 Kasım, Eskişehir, 231-240.
  • Anand, T., Ramachandran, J., Sambasivan, M. and Batra, G.S. (2019). Impact of hedonic motivation on consumer satisfaction towards online shopping: Evidence from Malaysia. E-Service Journal, 11(1), 56-92.
  • Anderson, K.C., Knight, D.K., Pookulangara, S. and Josiam, B. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: A Facebook perspective. Journal of Retailing and Consumer Services, 21(5), 773-779.
  • Babin, B.J., Darden, W.R. and Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
  • Balabanis, G. (2001). The relationship between lottery ticket and scratch-card buying behaviour, personality and other compulsive behaviors. Journal of Consumer Behavior, 2(1), 7-22.
  • Bhatia, V. (2019). Impact of fashion interest, materialism and internet addiction on e-compulsive buying behaviour of apparel. Journal of Global Fashion Marketing, 10(1), 66-80.
  • Bighiu, G., Manolica, A. and Roman, C.T. (2015). Compulsive buying behavior in internet. Procedia Economics and Finance, 20, 72-79.
  • Black, D.W., Repertinger, S., Gaffner, G. and Gabel, J. (1998). Family history and psychiatric comorbidity in persons with compulsive buying: Preliminary findings. The American Journal of Psychiatry, 155, 960-963.
  • Black, D.W., Belsare, G. and Schlosser, S. (1999). Clinical features, psychiatric comorbidity, and health-related quality of life in persons reporting compulsive computer use behavior. The Journal of Clinical Psychiatry, 60(12), 839-844.
  • Bridges, E. and Florsheim, R. (2008). Hedonic and utilitarian shopping goals: The online experience. Journal of Business Research, 61(4), 309-314.
  • Brougham, R.R., Jacobs Lawson, J.M., Hershey, D.A. and Trujillo, K.M. (2011). Who pays your debt? An important question for understanding compulsive buying among American college students. International Journal of Consumer Studies, 35, 79-85.
  • Brunelle, C. and Grossman, H. (2022). Predictors of online compulsive buying: The role of personality and mindfulness, Personality and Individual Differences. 185. Retreived from https://www.sciencedirect.com/science/article/abs/pii/S0191886921006164.
  • Chamberlain, S., Hill, D. and Shaw, D. (2018). Hedonism: A Phenomenological study of pleasure and pain in everyday ethical consumption. in Geuens, M., Pandelaere, M., Pham, M.T., and Vermeir, I. (Eds.) European Association for Consumer Research, Volume 11. http://www.acrwebsite.org/volumes/1700145/volumes/v11e/E-11.
  • Cobb, C.J. and Hoyer, W.D. (1986). Planned versus impulsive behavior. Journal of Retailing, 62(4), 384-409.
  • Darrat, A.A. (2016). Compulsive buying behavior: relationship with impulse buying and a proposed model of antecedents. in Obal M., Krey N., Bushardt C. (Eds.) Let’s get engaged! Crossing the threshold of marketing’s engagement era, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
  • Darrat, A.A., Darrat, M.A. and Amyxi D. (2016). How impulse buying influences compulsive buying: The central role of consumer anxiety and escapism. Journal of Retailing and Consumer Services, 31, 103-108.
  • D’Astous, A., Maltais, J. and Roberge, C. (1990). Compulsive buying tendencies of adolescent consumers. Advances in Consumer Research, 17, 306-312.
  • Desarbo, W.S. and Edwards, E.A. (1996). Typologies of compulsive buying behavior: A constrained clusterwise regression approach. Journal of Consumer Psychology, 5(3), 231-262.
  • Dey, D.K. and Srivastava, A. (2017). Impulse buying intentions of young consumers from a hedonic shopping perspective. Journal of Indian Business Research, 9(4), 266-282.
  • Dittmar, H. (2004). Understanding and diagnosing compulsive buying. In R. H. Coombs (Ed.), Handbook of addictive disorders: A practical guide to diagnosis and treatment (pp. 411-450). Hoboken, NJ, US: John Wiley & Sons Inc.
  • Dittmar, H., Long, K. and Bond, R. (2007). When a better self is only a button click away: Associations between materialistic values, emotional and identity–related buying motives, and compulsive buying tendency online. Journal of Social and Clinical Psychology, 26(3), 34-361.
  • Donthu, N. and Garcia, A. (1999). The internet shopper. Journal of Advertising Research, 39(3), 52-58.
  • Duroy, D., Gorse, P. and Lejoyeux, M. (2014). Characteristics of online compulsive buying in Parisian students. Addictive Behaviors, 39(12), 1827-1830.
  • Eren, S.S., Eroğlu, F. and Hacioglu, G. (2012). Compulsive buying tendencies through materialistic and hedonic values among college students in Turkey. Procedia Social and Behavioral Sciences, 58, 1370-1377.
  • Eslami, G. and Ghadrei, F. (2020). Investigating the effect of perceived stress on online compulsive buying through the mediating role of negative coping and the moderating role of self-esteem. New Marketing Research Journal, 3(38), 141-158.
  • Faber, R. J. and O’Guinn, T.C. (1992). A clinical screener for compulsive buying. Journal of Consumer Research, 19(3), 459-469.
  • George, D. and Mallery, P. (2003). SPSS for Windows step by step: A simple guide and reference. 11.0 Update, Fourth Ed. Boston: Allyn & Bacon.
  • Goldsmith, T., and McElroy, S. (2000). Diagnosis, associated disorders, and drug treatment. In A.L. Benson (Ed.), I Shop, Therefore I Am: Compulsive Buying and the Search for Self, NY: Rowman & Littlefield, 217–241.
  • Gönüç, S. and Doğan Keskin, A. (2016). Online shopping addiction: Symptoms, causes and effects. Addicta: The Turkish Journal on Addiction, 3(3), 353-364.
  • Gupta, S. (2013). A literature review of compulsive buying – A marketing perspective. Journal of Applied Business and Economics, 14(1), 43-48.
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Bu Göz Kamaştırıcı Çanta Sadece Bir Tık Uzaklıkta! Sanal Kompulsif Satın Alma Üzerinde Anlık ve Hazcı Satın Alma Eğilimlerinin Etkisi

Yıl 2022, , 377 - 405, 19.08.2022
https://doi.org/10.30626/tesamakademi.1164103

Öz

E-ticaretin yaygınlaşmasıyla tüketiciler artan bir şekilde geleneksel alışverişten sanal alışverişe kaymaya başladı. Böylece kompulsif satın alma bu sanal ortamda daha da sorunlu bir davranış haline geldi çünkü sanal alışveriş kompulsif tüketicilere istedikleri zaman istedikleri ürünü satın alabilecekleri çok uygun bir ortam sundu. Gittikçe daha da önemli bir konu haline gelmesine rağmen sanal kompulsif satın alma ile ilgili literatürde boşluklar mevcuttur. Bu çalışmanın temel amacı anlık/plansız ve hazcı satın alma eğilimlerinin sanal kompulsif satın alma için açıklayıcı güçlerinin olup olmadığını ortaya koymak, yeni çağın teknolojik, ekonomik ve sosyal trendleri bağlamında bu rollerin önemini tartışmaktır. Nedensel yapıya sahip çalışmada çoklu regresyon modeli oluşturulmuştur. Bir araştırma firması iki hafta süresince çevrimiçi anket çalışması yürütmüş, 601 tamamlanmış ve uygun anket analizler için kabul edilmiştir. Analiz sonuçları hem anlık hem de hazcı satın alma boyutlarının sanal kompulsif satın alma davranışı için açıklayıcı gücü olduğunu ortaya koyarken anlık satın alma boyutlarının daha güçlü etkisi olduğu bulunmuştur. Araştırma sonuçlarının yönetimle ilgili ve diğer uygulamaları sunulmuştur.

Kaynakça

  • Akturan, U. (2010). Hedonik tüketim eğiliminin plansız satın alma eğilimi üzerindeki etkisinin belirlenmesi. Öneri, 9(33), 109-116.
  • Ali, A., Li, C., Hussian, A. and Bakhtawar. (2020). Hedonic shopping motivations and obsessive–compulsive buying on the internet. Global Business Review, 1-18. https://journals.sagepub.com/doi/pdf/10.1177/0972150920937535
  • Altunışık, R. and Çallı, L. (2004). Plansız alışveriş (impulse buying) ve hazcı tüketim davranışları üzerine bir araştırma: Satın alma karar sürecinde bilgi kullanımı. 3. Ulusal Bilgi, Ekonomi ve Yönetim Kongresi, 25-26 Kasım, Eskişehir, 231-240.
  • Anand, T., Ramachandran, J., Sambasivan, M. and Batra, G.S. (2019). Impact of hedonic motivation on consumer satisfaction towards online shopping: Evidence from Malaysia. E-Service Journal, 11(1), 56-92.
  • Anderson, K.C., Knight, D.K., Pookulangara, S. and Josiam, B. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: A Facebook perspective. Journal of Retailing and Consumer Services, 21(5), 773-779.
  • Babin, B.J., Darden, W.R. and Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
  • Balabanis, G. (2001). The relationship between lottery ticket and scratch-card buying behaviour, personality and other compulsive behaviors. Journal of Consumer Behavior, 2(1), 7-22.
  • Bhatia, V. (2019). Impact of fashion interest, materialism and internet addiction on e-compulsive buying behaviour of apparel. Journal of Global Fashion Marketing, 10(1), 66-80.
  • Bighiu, G., Manolica, A. and Roman, C.T. (2015). Compulsive buying behavior in internet. Procedia Economics and Finance, 20, 72-79.
  • Black, D.W., Repertinger, S., Gaffner, G. and Gabel, J. (1998). Family history and psychiatric comorbidity in persons with compulsive buying: Preliminary findings. The American Journal of Psychiatry, 155, 960-963.
  • Black, D.W., Belsare, G. and Schlosser, S. (1999). Clinical features, psychiatric comorbidity, and health-related quality of life in persons reporting compulsive computer use behavior. The Journal of Clinical Psychiatry, 60(12), 839-844.
  • Bridges, E. and Florsheim, R. (2008). Hedonic and utilitarian shopping goals: The online experience. Journal of Business Research, 61(4), 309-314.
  • Brougham, R.R., Jacobs Lawson, J.M., Hershey, D.A. and Trujillo, K.M. (2011). Who pays your debt? An important question for understanding compulsive buying among American college students. International Journal of Consumer Studies, 35, 79-85.
  • Brunelle, C. and Grossman, H. (2022). Predictors of online compulsive buying: The role of personality and mindfulness, Personality and Individual Differences. 185. Retreived from https://www.sciencedirect.com/science/article/abs/pii/S0191886921006164.
  • Chamberlain, S., Hill, D. and Shaw, D. (2018). Hedonism: A Phenomenological study of pleasure and pain in everyday ethical consumption. in Geuens, M., Pandelaere, M., Pham, M.T., and Vermeir, I. (Eds.) European Association for Consumer Research, Volume 11. http://www.acrwebsite.org/volumes/1700145/volumes/v11e/E-11.
  • Cobb, C.J. and Hoyer, W.D. (1986). Planned versus impulsive behavior. Journal of Retailing, 62(4), 384-409.
  • Darrat, A.A. (2016). Compulsive buying behavior: relationship with impulse buying and a proposed model of antecedents. in Obal M., Krey N., Bushardt C. (Eds.) Let’s get engaged! Crossing the threshold of marketing’s engagement era, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.
  • Darrat, A.A., Darrat, M.A. and Amyxi D. (2016). How impulse buying influences compulsive buying: The central role of consumer anxiety and escapism. Journal of Retailing and Consumer Services, 31, 103-108.
  • D’Astous, A., Maltais, J. and Roberge, C. (1990). Compulsive buying tendencies of adolescent consumers. Advances in Consumer Research, 17, 306-312.
  • Desarbo, W.S. and Edwards, E.A. (1996). Typologies of compulsive buying behavior: A constrained clusterwise regression approach. Journal of Consumer Psychology, 5(3), 231-262.
  • Dey, D.K. and Srivastava, A. (2017). Impulse buying intentions of young consumers from a hedonic shopping perspective. Journal of Indian Business Research, 9(4), 266-282.
  • Dittmar, H. (2004). Understanding and diagnosing compulsive buying. In R. H. Coombs (Ed.), Handbook of addictive disorders: A practical guide to diagnosis and treatment (pp. 411-450). Hoboken, NJ, US: John Wiley & Sons Inc.
  • Dittmar, H., Long, K. and Bond, R. (2007). When a better self is only a button click away: Associations between materialistic values, emotional and identity–related buying motives, and compulsive buying tendency online. Journal of Social and Clinical Psychology, 26(3), 34-361.
  • Donthu, N. and Garcia, A. (1999). The internet shopper. Journal of Advertising Research, 39(3), 52-58.
  • Duroy, D., Gorse, P. and Lejoyeux, M. (2014). Characteristics of online compulsive buying in Parisian students. Addictive Behaviors, 39(12), 1827-1830.
  • Eren, S.S., Eroğlu, F. and Hacioglu, G. (2012). Compulsive buying tendencies through materialistic and hedonic values among college students in Turkey. Procedia Social and Behavioral Sciences, 58, 1370-1377.
  • Eslami, G. and Ghadrei, F. (2020). Investigating the effect of perceived stress on online compulsive buying through the mediating role of negative coping and the moderating role of self-esteem. New Marketing Research Journal, 3(38), 141-158.
  • Faber, R. J. and O’Guinn, T.C. (1992). A clinical screener for compulsive buying. Journal of Consumer Research, 19(3), 459-469.
  • George, D. and Mallery, P. (2003). SPSS for Windows step by step: A simple guide and reference. 11.0 Update, Fourth Ed. Boston: Allyn & Bacon.
  • Goldsmith, T., and McElroy, S. (2000). Diagnosis, associated disorders, and drug treatment. In A.L. Benson (Ed.), I Shop, Therefore I Am: Compulsive Buying and the Search for Self, NY: Rowman & Littlefield, 217–241.
  • Gönüç, S. and Doğan Keskin, A. (2016). Online shopping addiction: Symptoms, causes and effects. Addicta: The Turkish Journal on Addiction, 3(3), 353-364.
  • Gupta, S. (2013). A literature review of compulsive buying – A marketing perspective. Journal of Applied Business and Economics, 14(1), 43-48.
  • Gültekin, B. and Özer, L. (2012). The influence of hedonic motives and browsing on impulse buying. Journal of Economics and Behavioral Studies, 4(3), 180-189.
  • Gwin, C.F., Roberts, J.A. and Martinez, C.R. (2005). Nature vs. nurture: The role of family in compulsive buying. Marketing Management Journal, 15(1), 95-107.
  • Hair, J.F. Jr., Anderson, R.E., Tatham, R.L. and Black, W.C. (1998). Multivariate data analysis, 5th Ed., New Jersey: Prentice-Hall PTR.
  • Hausman, A. (2000). A multi-method investigation of consumer motivation in impulse buying behavior. Journal of Consumer Marketing, 17(5), 403-419.
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  • Hazari, S., Bergiel, B. and Sethna, B.N. (2017). Hedonic and utilitarian use of user-generated content on online shopping websites. Journal of Marketing Communications, 23(6), 572-591.
  • He, H., Kukar-Kinney, M. and Ridgway, N.M. (2018). Compulsive buying in China: Measurement, prevalence, and online drivers. Journal of Business Research, 91, 28-39.
  • Hirschman, E.C. and Holbrook, M.B. (1982). Hedonic consumption: emerging concepts, methods and propositions. Journal of Marketing, 46, 92-101.
  • Hirschman, E.C. and Stern, B.B. (2001). Do consumers’ genes influence their behavior? Findings on novelty seeking and compulsive consumption. Advances in Consumer Research, 26, 403-410.
  • Holbrook, M.B. and Hirschman, E.C. (1982). The experimental aspects of consumption: consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132-140.
  • Horvath, C. and Adıgüzel, F. (2018). Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets. Journal of Business Research, 86, 300-310.
  • Hostler, R.E., Yoon, V.Y., Guo, Z., Guimaraes, T. and Forgionne, G. (2011). Assessing the impact of recommender agents on on-line consumer unplanned purchase behavior. Information & Management, 48(8), 336-343.
  • Kırgız, A. (2014). Hedonism, a consumer disease of the modern age: Gender and hedonic shopping in Turkey. Global Media Journal: TR Edition, 4(8), 200-212.
  • Krueger, D. and Byker, D. (2009). Evolved foraging psychology underlies sex differences in shopping experiences and behavior. Journal of Social, Evolutionary, and Cultural Psychology, 3(4), 315-327.
  • Kukar-Kinney, M., Ridgway, N.M. and Monroe, K.B. (2009). The relationship between consumers’ tendencies to buy compulsively and their motivations to shop and buy on the internet. Journal of Retailing, 85(3), 298-307.
  • Kukar-Kinney, M., Scheinbaum, A.C. and Schaefers, T. (2016). Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. Journal of Business Research, 69(2), 691-699.
  • Lee, Y.J. and Park, J.K. (2008). The mediating role of consumer conformity in a e-compulsive buying. Advances in Consumer Research, 35, 387-392.
  • Lejoyeux, M., Haberman, N., Solomon, J. and Ades, J. (1999). Comparison of buying behavior in depressed patients presenting with or without compulsive buying. Comprehensive Psychiatry, 40(1), 51-56.
  • Madhavaram, S.R., and Laverie, D.A. (2004). Exploring impulse purchasing on the Internet. Advanced Consumer Research, 31, 59-66.
  • Moran, B. and Kwak, L.E. (2015). Effect of tress, materialism and external stimuli on online impulse buying. Journal of Research for Consumers, 27, 26-51.
  • Mowen J. (2000). The 3M model of motivation and personality. Norwell, MA: Kluwer Academic Press.
  • Mowen, J.C. and Spears, N. (1999). Understanding compulsive buying among college students: A hierarchical approach. Journal of Consumer Psychology, 8(4), 407-430.
  • Muruganatham, G. and Bhakat, S. (2013). A review of impulse buying behavior. International Journal of Marketing Studies, 5(3), 149-160.
  • Odabaşı, Y. (2004). Postmodern pazarlama. İstanbul: MediaCat.
  • Odabaşı, Y. and Barış, G. (2002). Tüketici Davranışı. (İkinci Baskı). İstanbul: Kapital Medya A.Ş.
  • O’Guinn, T.C. and Faber, R.J. (1989). Compulsive buying: A phenomenological exploration. Journal of Consumer Research, 16(2), 147-157.
  • Pahlevan Sharif, S. and Yeoh, K.K. (2018). Excessive social networking sites use and online compulsive buying in young adults: the mediating role of money attitude. Young Consumers, 19(3), 310-327.
  • Park, E.J., Kim, E.Y. and Forney, J.C. (2006). A structural model of fashion-oriented impulse buying behavior. Journal of Fashion Marketing and Management: An International Journal, 10(4), 433-445.
  • Piron, F. (1991). Defining impulse purchasing. Advances in Consumer Research, 18, 509-513.
  • Raab, G., Elger, C.E., M. Neuner, M. and Weber, B. (2011). A neurological study of compulsive buying behaviour. Journal of Consumer Policy, 34, 401-413.
  • Ridgway, N.M., Kukar-Kinney, M. and Monroe, K.B. (2008). An expected conceptualization and a new measure of compulsive buying. Journal of Consumer Research, 35, 622-639.
  • Roberts, J. (1998). Compulsive buying among college students: An investigation of its antecedents, consequences, and implications for public policy. The Journal of Consumer Affairs, 32(2), 295-319.
  • Roberts, J. (2000). Consuming in a consumer culture: College students, materialism, status consumption, and compulsive buying. The Marketing Management Journal, 10(2), 76-91.
  • Rook, D.W. (1987). The buying impulsive. Journal of Consumer Research, 14(2), 189-199.
  • Rook, D.W. and Fisher, R.J. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22(3), 305-313.
  • Sarkar, A. (2011). Impact of utilitarian and hedonic shopping values on individual’s perceived benefits and risks in online shopping. International Management Review, 7(1), 58-65.
  • Schor, J. (1998). The overspent American: Upscaling, downshifting, and the new consumer. Chapter One, NY: Basic Books. https://archive.nytimes.com/www.nytimes.com/books/first/s/schor-overspent.html.
  • Sharma, P., Sivakumaran, B. and Marshall, R. (2010). Impulse buying and variety seeking: A trait-correlates perspective. Journal of Business Research, 63, 276-283.
  • Singh, P.R. (2011). Consumer culture and postmodernism. Postmodern Openings, 5(5), 55- 88.
  • Sohn, S. and Choi, Y. (2012). A model of compulsive buying: Dysfunctional beliefs and self-regulation of compulsive buyers. Social Behavior and Personality, 40(10), 1611-1624.
  • Statista (2021, January). Global digital population as of January 2021. https://www.statista.com/statistics/617136/digital-population-worldwide/.
  • Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59-62.
  • Styvén, M.E., Foster, T. and Walllström, A. (2017). Impulse buying tendencies among online shoppers in Sweden. Journal of Research in Interactive Marketing, 11(4), 416-431.
  • Suresh, A.S. and Biswas, A. (2020). A Study of factors of internet addiction and its impact on online compulsive buying behaviour: Indian millennial perspective. Global Business Review, 21(6), 1448-1465.
  • Şener, A., Ateşoğlu, L. and Coşkun, A. (2018). The effect of utilitarian and hedonic shopping values on consumers’ perceived benefits and risks in online shopping. Journal of Academic Researchers and Studies, 10(18), 12-28.
  • Tifferet, S. and Herstein, R. (2012). Gender differences in brand commitment, impulse buying, and hedonic consumption. Journal of Product & Brand Management, 21(3), 176-182.
  • Türkyılmaz, C. Aysuna, Kocamaz, İ. and Uslu, A. (2016). Materialism and Brand Resonance as Drivers of Online Compulsive Buying Behavior. International Journal of Social Science, 43, 91-107 Valence, G., d’Astous, A. and Fortier, L. (1988). Compulsive buying: Concept and measurement. Journal of Consumer Policy, 11(4), 419-433.
  • Verhagen, T. and Dolen, W. Van (2011). The influence of online store beliefs on consumer online impulse buying: A model and empirical application. Information Management, 48, 320-327.
  • Vicdan, H., Chapa, S. and Los Santos, G. (2007). Understanding compulsive buyers’ online shopping incidence: a closer look at the effects of sales promotions and bargains on Hispanic Americans. Journal of Customer Behaviour, 6(1), 57-74.
  • Vohs, K.D. and Faber, R.J. (2007). Spent resources: Self-regulatory resource availability affects impulse buying. Journal of Consumer Research, 33(4), 537-547.
  • Wang, X., Ali, F. Tauni, M.Z., Zhang, Q. and Ahsan, T. (2021). Effects of hedonic shopping motivations and gender differences on compulsive online buyers. Journal of Marketing Theory and Practice, https://www.tandfonline.com/doi/full/10.1080/10696679.2021.1894949
  • Wang, C.C. and Yang, H.W. (2008). Passion for online shopping: The influence of personality and compulsive buying. Social Behavior and Personality, 36(5), 693-706.
  • Williams, A.D. and Grisham, J.R. (2012). Impulsivity, emotion regulation, and mindful attentional focus in compulsive buying. Cognitive Therapy and Research, 36, 451-457.
  • Zeren, D. and Gökdağlı, N. (2017). Satın alma motivasyonları: Tüketicilerin sanal kompülsif davranışları üzerine bir araştırma. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, Pazarlama Kongresi özel sayısı, Mayıs, 41-58.
  • Zheng, Y., Yang, X., Liu, Q., Chu, X., Huang, Q. and Zhou, Z. (2020). Perceived stress and online compulsive buying among women: A moderated mediation mode. Computers in Human Behavior, 103, 13-20.
  • Žnideršić, R.K., Grubor, A. and Marić, D. (2014). Impulsive consumer behavior. International Journal of Multidisciplinarity in Business And Science, 2(2), 81-89.
Toplam 88 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Ekonomi
Bölüm Makaleler
Yazarlar

Ebru Bilgen Kocatürk Bu kişi benim 0000-0001-9845-6871

Filiz Eroğlu Bu kişi benim 0000-0002-3223-953X

Yayımlanma Tarihi 19 Ağustos 2022
Yayımlandığı Sayı Yıl 2022

Kaynak Göster

APA Bilgen Kocatürk, E., & Eroğlu, F. (2022). This Gorgeous Bag is Just a Click Away! The Influence of Impulse and Hedonic Buying Tendencies on Online Compulsive Buying. TESAM Akademi Dergisi, 9(2), 377-405. https://doi.org/10.30626/tesamakademi.1164103
AMA Bilgen Kocatürk E, Eroğlu F. This Gorgeous Bag is Just a Click Away! The Influence of Impulse and Hedonic Buying Tendencies on Online Compulsive Buying. TESAM Akademi Dergisi. Ağustos 2022;9(2):377-405. doi:10.30626/tesamakademi.1164103
Chicago Bilgen Kocatürk, Ebru, ve Filiz Eroğlu. “This Gorgeous Bag Is Just a Click Away! The Influence of Impulse and Hedonic Buying Tendencies on Online Compulsive Buying”. TESAM Akademi Dergisi 9, sy. 2 (Ağustos 2022): 377-405. https://doi.org/10.30626/tesamakademi.1164103.
EndNote Bilgen Kocatürk E, Eroğlu F (01 Ağustos 2022) This Gorgeous Bag is Just a Click Away! The Influence of Impulse and Hedonic Buying Tendencies on Online Compulsive Buying. TESAM Akademi Dergisi 9 2 377–405.
IEEE E. Bilgen Kocatürk ve F. Eroğlu, “This Gorgeous Bag is Just a Click Away! The Influence of Impulse and Hedonic Buying Tendencies on Online Compulsive Buying”, TESAM Akademi Dergisi, c. 9, sy. 2, ss. 377–405, 2022, doi: 10.30626/tesamakademi.1164103.
ISNAD Bilgen Kocatürk, Ebru - Eroğlu, Filiz. “This Gorgeous Bag Is Just a Click Away! The Influence of Impulse and Hedonic Buying Tendencies on Online Compulsive Buying”. TESAM Akademi Dergisi 9/2 (Ağustos 2022), 377-405. https://doi.org/10.30626/tesamakademi.1164103.
JAMA Bilgen Kocatürk E, Eroğlu F. This Gorgeous Bag is Just a Click Away! The Influence of Impulse and Hedonic Buying Tendencies on Online Compulsive Buying. TESAM Akademi Dergisi. 2022;9:377–405.
MLA Bilgen Kocatürk, Ebru ve Filiz Eroğlu. “This Gorgeous Bag Is Just a Click Away! The Influence of Impulse and Hedonic Buying Tendencies on Online Compulsive Buying”. TESAM Akademi Dergisi, c. 9, sy. 2, 2022, ss. 377-05, doi:10.30626/tesamakademi.1164103.
Vancouver Bilgen Kocatürk E, Eroğlu F. This Gorgeous Bag is Just a Click Away! The Influence of Impulse and Hedonic Buying Tendencies on Online Compulsive Buying. TESAM Akademi Dergisi. 2022;9(2):377-405.