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KİTAPÇIDAKİ VİRÜS: PANDEMİ İSTANBUL'UN YAYINCILIK SEKTÖRÜNÜ NASIL ETKİLEDİ?

Yıl 2024, Cilt: 11 Sayı: 1, 291 - 311, 31.01.2024
https://doi.org/10.30626/tesamakademi.1352199

Öz

Yayıncılık sektöründe yapılan yarı yapılandırılmış görüşmelere dayanan bu nitel vaka çalışması araştırması, küresel salgının İstanbul'daki yayıncılık sektörü üzerindeki etkisini incelemektedir. Araştırma yedi ay sürmüş ve on üç görüşme yapılmıştır. Amaç, sektörün pandemiye verdiği tepkiyi anlamaktı. Özetle, pandemi, sektörde halihazırda gerçekleşmekte olan dijitalleşme ve tekelleşme süreçlerini hızlandıran bir etken olarak görülebilir. Bununla birlikte, paydaşlar, finansal ve teknolojik kapasitelerine ve ana iş alanlarına bağlı olarak farklı şekillerde etkilendi. Örneğin, kapanmalar sırasında yayıncılar dijital ve basılı kitaplara olan talepte bir artış yaşarken, kitapçılar neredeyse tüm gelir kaynaklarını kaybetti. Benzer şekilde, kendi baskı, dağıtım ve satış kanallarına sahip yayıncılık kartelleri ve birçoğu bu yayıncılık holdingleriyle bağlantılı olarak faaliyet gösteren çevrimiçi kitap satıcıları, kapanmalardan ciddi şekilde etkilenen küçük yayıncılara karşı önemli avantajlar elde edebilmiştir.

Kaynakça

  • Bammel, J. (2019). Kağıttan Dijitale Yayıncılık: Fikri Mülkiyet ve Dijital Devrim. Istanbul: YAYFED.
  • Betzler, D., Loots, E., Prokůpek, M., Marques, L., & Grafenauer, P. (2021). COVID-19 and the arts and cultural sectors: investigating countries’ contextual factors and early policy measures. International Journal of Cultural Policy, 27(6), 796–814.
  • Brinton, J. (2021). The impact of COVID-19 on the UK publishing industry: Findings and opportunity. Learned Publishing: Journal of the Association of Learned and Professional Society Publishers, 34(1), 43–48. https://doi.org/10.1002/leap.1363.
  • Curcic, D. (2023). Global Book Sales Statistics 2023. Retrieved from https://wordsrated.com/global- book-sales-statistics/.
  • Done, R., Warner, R., & Noorda, R. (2022). Publishing Distribution Practices: New Insights About Eco-Friendly Publishing, Sustainable Printing and Returns, and Cost-Effective Delivery in the U.S. Publishing Research Quarterly, 38(2), 364–381. https://doi.org/10.1007/s12109-022-09882-5.
  • Doustaly, C., & Roy, V. (2022). A Comparative Analysis of the Economic Sustainability of Cultural Work in the UK since the COVID-19 Pandemic and Examination of Universal Basic Income as a Solution for Cultural Workers. Journal of Risk and Financial Management, 15(5), 196. https://doi.org/10.3390/jrfm15050196.
  • Estanyol, E. (2022). Traditional Festivals and Covid-19: Event Management And Digitalization in Times of Physical Distancing. Event Management, 26(3), 647–659. https://doi.org/10.3727/152599521X16288665119305.
  • EWC (2022). One year of crisis: The economic impact of COVID-19 on writers and translators in the European book sector 2020-2022.
  • Feder, T., McAndrew, S., O’Brien, D., & Taylor, M. (2023). Cultural consumption and Covid-19: evidence from the Taking Part and COVID-19 Cultural Participation Monitor surveys. Leisure Studies, 42(1), 38–55. https://doi.org/10.1080/02614367.2022.2088831.
  • FEP (2020). Consequences of the COVID-19 crisis on the book market. Brussels.
  • FEP (2021). One Year After: Consequences of the COVID-19 crisis on the book market - An overview of 2020. Brussels.
  • Flood, A. (2021). UK book sales soared in 2020 despite pandemic. The Guardian. Retrieved from https://www.theguardian.com/books/2021/apr/27/uk-book-sales-soared-in-2020-despite- pandemic.
  • Gallagher, K. (2014). Print-on-Demand: New Models and Value Creation. Publishing Research Quarterly, 30(2), 244–248. https://doi.org/10.1007/s12109-014-9367-2.
  • Gnezdova, J. V., Osipov, V. S., & Hriptulov, I. V. (2022). Creative Industries: A Review of the Effects of the COVID-19 Pandemic. In V. S. Osipov (Ed.), Post-COVID economic revival (pp. 159–171). Cham, Switzerland: Palgrave Macmillan. https://doi.org/10.1007/978-3-030-83566-8_10.
  • Gouvea, R., Padovani, F., & Gutierrez, M. (2023). The Impact of Covid-19 on the Global Creative Economy. Modern Economy, 14(04), 407–419. https://doi.org/10.4236/me.2023.144023.
  • Guren, C., McIlroy, T., & Sieck, S. (2021). COVID-19 and Book Publishing: Impacts and Insights for 2021. Publishing Research Quarterly, 37(1), 1–14. https://doi.org/10.1007/s12109-021-09791-z.
  • Haapakorpi, A., Leinonen, M., & Otonkorpi-Lehtoranta, K. (2022). Time, Space and Agency in the Finnish Cultural Sector at the Time of COVID-19. Challenges, 13(1), 4. https://doi.org/10.3390/challe13010004.
  • IPA (November, 2020). The impact of COVID-19 on the global publishing industry. International Publishers Association.
  • Khlystova, O., Kalyuzhnova, Y., & Belitski, M. (2022). The impact of the COVID-19 pandemic on the creative industries: A literature review and future research agenda. Journal of Business Research, 139, 1192–1210. https://doi.org/10.1016/j.jbusres.2021.09.062.
  • Kovač, M., & Gudinavičius, A. (2021). Publishing under COVID-19 in small book markets. Knygotyra, 75, 17–37. https://doi.org/10.15388/Knygotyra.2020.74.58.
  • Magadán-Díaz, M., & Rivas-García, J. I. (2020). The Publishing Industry in Spain: A Perspective Review of Two Decades Transformation. Publishing Research Quarterly, 36(3), 335–349. https://doi.org/10.1007/s12109-020-09746-w.
  • Magadán-Díaz, M., & Rivas-García, J. I. (2022). Publishing Industry: A Bibliometric Analysis of the Scientific Production Indexed in Scopus. Publishing Research Quarterly, 38(4), 665–683. https://doi.org/10.1007/s12109-022-09911-3.
  • Majduchova, H., & Kmety Bartekova, M. (2021). Impact of Covid-19 on the Creative Industries in Slovakia: Evaluation and Elimination. SHS Web of Conferences, 129, 1020. https://doi.org/10.1051/shsconf/202112901020.
  • Naylor, R., Todd, J., Moretto, M., & Traverso, R. (2021). Cultural and creative industries in the face of COVID-19: An Economic Impact Outlook. Paris.
  • Nguyen, H. V., Tran, H. X., van Huy, Nguyen, X. N., Do, M. T., & Nguyen, N. (2020). Online Book Shopping in Vietnam: The Impact of the COVID-19 Pandemic Situation. Publishing Research Quarterly, 36(3), 437–445. https://doi.org/10.1007/s12109-020-09732-2.
  • NPD (2021, July 1). After a Slow Start, U.S. Print Book Sales Rose 8.2 Percent in 2020, The NPD Group Says. NPD. Retrieved from https://www.npd.com/news/press-releases/2021/after-a-slow- start-u-s-print-book-sales-rose-8-2-percent-in-2020-the-npd-group-says/.
  • Reid, G., & Mrva-Montoya, A. (2022). The Impact of COVID-19 on Primary Educational Publishers in Australia. Publishing Research Quarterly, 38(3), 544–557. https://doi.org/10.1007/s12109-022- 09903-3.
  • Ren, D., & Kang, Z. (2021). How COVID-19 Has Affected China’s Publishing Industry. Publishing Research Quarterly, 37(3), 494–502. https://doi.org/10.1007/s12109-021-09829-2.
  • Rivas-García, J. I., & Magadán-Díaz, M. (2022). An Overview of the Audiobook Marketplace in Spain. Publishing Research Quarterly, 38(1), 168–179. https://doi.org/10.1007/s12109-022-09862- 9.
  • Ryu, S., & Cho, D. (2022). The show must go on? The entertainment industry during (and after) COVID-19. Media, Culture & Society, 44(3), 591–600.
  • Snowball, J. D., & Gouws, A. (2023). The impact of COVID-19 on the cultural and creative industries: determinants of vulnerability and estimated recovery times. Cultural Trends, 32(3), 207–230.
  • Spjeldnæs, K. (2022). Platformization and Publishing: Changes in Literary Publishing. Publishing Research Quarterly, 38(4), 782–794. https://doi.org/10.1007/s12109-022-09912-2.
  • UNCTAD (2022). Creative Economy Outlook 2022: Pathway to Resilient Creative Industries. Geneva, Switzerland.
  • Vallejo, A., & Taillibert, C. (2023). Finding Allies in Pandemic Times: Documentary Film Festivals and Streaming Platforms. In M. de Valck & A. Damiens (Eds.), Framing Film Festivals. Rethinking Film Festivals in the Pandemic Era and After (1st ed., pp. 101–127). Cham: Springer International Publishing; Imprint: Palgrave Macmillan. https://doi.org/10.1007/978-3-031-14171- 3_6.
  • Vecco, M., Clarke, M., Vroonhof, P., Weer, E. de, Ivkovic, E., Minichova, S., & Nazarejova, M. (2022). The impact of the COVID-19 pandemic on cultural industries, cultural institutions, education and research.
  • Vlassis, A. (2021). Global online platforms, COVID-19, and culture: The global pandemic, an accelerator towards which direction? Media, Culture & Society, 43(5), 957–969. https://doi.org/10.1177/0163443721994537.
  • Wall-Andrews, C., Walker, E., & Cukier, W. (2021). Support Mechanisms for Canada’s Cultural and Creative Sectors during COVID-19. Journal of Risk and Financial Management, 14(12), 595.
  • Xu, Z., Elomri, A., Kerbache, L., & El Omri, A. (2020). Impacts of COVID-19 on Global Supply Chains: Facts and Perspectives. IEEE Engineering Management Review, 48(3), 153–166. https://doi.org/10.1109/EMR.2020.3018420.
  • Zhang, R., Ji, H., Pang, Y., & Suo, L. (2022). The impact of COVID-19 on cultural industries: An empirical research based on stock market returns. Frontiers in Public Health, 10, 806045. https://doi.org/10.3389/fpubh.2022.806045.
  • Zhukov, K., Barrett, M. S., & Creech, A. (2023). The impacts of Covid-19 lockdowns on professional and personal lives of freelance creative collaborative musicians. Research Studies in Music Education. Advance online publication. https://doi.org/10.1177/1321103X231186952.

THE VIRUS IN THE BOOKSHOP: HOW HAS THE PANDEMIC AFFECTED ISTANBUL'S PUBLISHING INDUSTRY?

Yıl 2024, Cilt: 11 Sayı: 1, 291 - 311, 31.01.2024
https://doi.org/10.30626/tesamakademi.1352199

Öz

Based on semi-structured interviews conducted within the publishing sector, this qualitative case study research examines the impact of the global pandemic on Istanbul's publishing industry. The research spanned seven months and involved thirteen interviews. The aim was to gain an understanding of the industry's response to the pandemic. In a nutshell, the pandemic can be seen as accelerating the digitalisation and monopolisation processes already taking place in the industry. Nevertheless, stakeholders have affected in different ways, depending on their financial and technological capabilities and their main areas of business. For instance, during closures, publishers experienced an increase in demand for digital and printed books, while bookshops lost almost all sources of income. Similarly, publishing cartels with their own printing, distribution and sales channels and online booksellers many of whom operate in conjunction with these publishing conglomerates were able to gain significant advantages over small publishers seriously affected by the closures.

Kaynakça

  • Bammel, J. (2019). Kağıttan Dijitale Yayıncılık: Fikri Mülkiyet ve Dijital Devrim. Istanbul: YAYFED.
  • Betzler, D., Loots, E., Prokůpek, M., Marques, L., & Grafenauer, P. (2021). COVID-19 and the arts and cultural sectors: investigating countries’ contextual factors and early policy measures. International Journal of Cultural Policy, 27(6), 796–814.
  • Brinton, J. (2021). The impact of COVID-19 on the UK publishing industry: Findings and opportunity. Learned Publishing: Journal of the Association of Learned and Professional Society Publishers, 34(1), 43–48. https://doi.org/10.1002/leap.1363.
  • Curcic, D. (2023). Global Book Sales Statistics 2023. Retrieved from https://wordsrated.com/global- book-sales-statistics/.
  • Done, R., Warner, R., & Noorda, R. (2022). Publishing Distribution Practices: New Insights About Eco-Friendly Publishing, Sustainable Printing and Returns, and Cost-Effective Delivery in the U.S. Publishing Research Quarterly, 38(2), 364–381. https://doi.org/10.1007/s12109-022-09882-5.
  • Doustaly, C., & Roy, V. (2022). A Comparative Analysis of the Economic Sustainability of Cultural Work in the UK since the COVID-19 Pandemic and Examination of Universal Basic Income as a Solution for Cultural Workers. Journal of Risk and Financial Management, 15(5), 196. https://doi.org/10.3390/jrfm15050196.
  • Estanyol, E. (2022). Traditional Festivals and Covid-19: Event Management And Digitalization in Times of Physical Distancing. Event Management, 26(3), 647–659. https://doi.org/10.3727/152599521X16288665119305.
  • EWC (2022). One year of crisis: The economic impact of COVID-19 on writers and translators in the European book sector 2020-2022.
  • Feder, T., McAndrew, S., O’Brien, D., & Taylor, M. (2023). Cultural consumption and Covid-19: evidence from the Taking Part and COVID-19 Cultural Participation Monitor surveys. Leisure Studies, 42(1), 38–55. https://doi.org/10.1080/02614367.2022.2088831.
  • FEP (2020). Consequences of the COVID-19 crisis on the book market. Brussels.
  • FEP (2021). One Year After: Consequences of the COVID-19 crisis on the book market - An overview of 2020. Brussels.
  • Flood, A. (2021). UK book sales soared in 2020 despite pandemic. The Guardian. Retrieved from https://www.theguardian.com/books/2021/apr/27/uk-book-sales-soared-in-2020-despite- pandemic.
  • Gallagher, K. (2014). Print-on-Demand: New Models and Value Creation. Publishing Research Quarterly, 30(2), 244–248. https://doi.org/10.1007/s12109-014-9367-2.
  • Gnezdova, J. V., Osipov, V. S., & Hriptulov, I. V. (2022). Creative Industries: A Review of the Effects of the COVID-19 Pandemic. In V. S. Osipov (Ed.), Post-COVID economic revival (pp. 159–171). Cham, Switzerland: Palgrave Macmillan. https://doi.org/10.1007/978-3-030-83566-8_10.
  • Gouvea, R., Padovani, F., & Gutierrez, M. (2023). The Impact of Covid-19 on the Global Creative Economy. Modern Economy, 14(04), 407–419. https://doi.org/10.4236/me.2023.144023.
  • Guren, C., McIlroy, T., & Sieck, S. (2021). COVID-19 and Book Publishing: Impacts and Insights for 2021. Publishing Research Quarterly, 37(1), 1–14. https://doi.org/10.1007/s12109-021-09791-z.
  • Haapakorpi, A., Leinonen, M., & Otonkorpi-Lehtoranta, K. (2022). Time, Space and Agency in the Finnish Cultural Sector at the Time of COVID-19. Challenges, 13(1), 4. https://doi.org/10.3390/challe13010004.
  • IPA (November, 2020). The impact of COVID-19 on the global publishing industry. International Publishers Association.
  • Khlystova, O., Kalyuzhnova, Y., & Belitski, M. (2022). The impact of the COVID-19 pandemic on the creative industries: A literature review and future research agenda. Journal of Business Research, 139, 1192–1210. https://doi.org/10.1016/j.jbusres.2021.09.062.
  • Kovač, M., & Gudinavičius, A. (2021). Publishing under COVID-19 in small book markets. Knygotyra, 75, 17–37. https://doi.org/10.15388/Knygotyra.2020.74.58.
  • Magadán-Díaz, M., & Rivas-García, J. I. (2020). The Publishing Industry in Spain: A Perspective Review of Two Decades Transformation. Publishing Research Quarterly, 36(3), 335–349. https://doi.org/10.1007/s12109-020-09746-w.
  • Magadán-Díaz, M., & Rivas-García, J. I. (2022). Publishing Industry: A Bibliometric Analysis of the Scientific Production Indexed in Scopus. Publishing Research Quarterly, 38(4), 665–683. https://doi.org/10.1007/s12109-022-09911-3.
  • Majduchova, H., & Kmety Bartekova, M. (2021). Impact of Covid-19 on the Creative Industries in Slovakia: Evaluation and Elimination. SHS Web of Conferences, 129, 1020. https://doi.org/10.1051/shsconf/202112901020.
  • Naylor, R., Todd, J., Moretto, M., & Traverso, R. (2021). Cultural and creative industries in the face of COVID-19: An Economic Impact Outlook. Paris.
  • Nguyen, H. V., Tran, H. X., van Huy, Nguyen, X. N., Do, M. T., & Nguyen, N. (2020). Online Book Shopping in Vietnam: The Impact of the COVID-19 Pandemic Situation. Publishing Research Quarterly, 36(3), 437–445. https://doi.org/10.1007/s12109-020-09732-2.
  • NPD (2021, July 1). After a Slow Start, U.S. Print Book Sales Rose 8.2 Percent in 2020, The NPD Group Says. NPD. Retrieved from https://www.npd.com/news/press-releases/2021/after-a-slow- start-u-s-print-book-sales-rose-8-2-percent-in-2020-the-npd-group-says/.
  • Reid, G., & Mrva-Montoya, A. (2022). The Impact of COVID-19 on Primary Educational Publishers in Australia. Publishing Research Quarterly, 38(3), 544–557. https://doi.org/10.1007/s12109-022- 09903-3.
  • Ren, D., & Kang, Z. (2021). How COVID-19 Has Affected China’s Publishing Industry. Publishing Research Quarterly, 37(3), 494–502. https://doi.org/10.1007/s12109-021-09829-2.
  • Rivas-García, J. I., & Magadán-Díaz, M. (2022). An Overview of the Audiobook Marketplace in Spain. Publishing Research Quarterly, 38(1), 168–179. https://doi.org/10.1007/s12109-022-09862- 9.
  • Ryu, S., & Cho, D. (2022). The show must go on? The entertainment industry during (and after) COVID-19. Media, Culture & Society, 44(3), 591–600.
  • Snowball, J. D., & Gouws, A. (2023). The impact of COVID-19 on the cultural and creative industries: determinants of vulnerability and estimated recovery times. Cultural Trends, 32(3), 207–230.
  • Spjeldnæs, K. (2022). Platformization and Publishing: Changes in Literary Publishing. Publishing Research Quarterly, 38(4), 782–794. https://doi.org/10.1007/s12109-022-09912-2.
  • UNCTAD (2022). Creative Economy Outlook 2022: Pathway to Resilient Creative Industries. Geneva, Switzerland.
  • Vallejo, A., & Taillibert, C. (2023). Finding Allies in Pandemic Times: Documentary Film Festivals and Streaming Platforms. In M. de Valck & A. Damiens (Eds.), Framing Film Festivals. Rethinking Film Festivals in the Pandemic Era and After (1st ed., pp. 101–127). Cham: Springer International Publishing; Imprint: Palgrave Macmillan. https://doi.org/10.1007/978-3-031-14171- 3_6.
  • Vecco, M., Clarke, M., Vroonhof, P., Weer, E. de, Ivkovic, E., Minichova, S., & Nazarejova, M. (2022). The impact of the COVID-19 pandemic on cultural industries, cultural institutions, education and research.
  • Vlassis, A. (2021). Global online platforms, COVID-19, and culture: The global pandemic, an accelerator towards which direction? Media, Culture & Society, 43(5), 957–969. https://doi.org/10.1177/0163443721994537.
  • Wall-Andrews, C., Walker, E., & Cukier, W. (2021). Support Mechanisms for Canada’s Cultural and Creative Sectors during COVID-19. Journal of Risk and Financial Management, 14(12), 595.
  • Xu, Z., Elomri, A., Kerbache, L., & El Omri, A. (2020). Impacts of COVID-19 on Global Supply Chains: Facts and Perspectives. IEEE Engineering Management Review, 48(3), 153–166. https://doi.org/10.1109/EMR.2020.3018420.
  • Zhang, R., Ji, H., Pang, Y., & Suo, L. (2022). The impact of COVID-19 on cultural industries: An empirical research based on stock market returns. Frontiers in Public Health, 10, 806045. https://doi.org/10.3389/fpubh.2022.806045.
  • Zhukov, K., Barrett, M. S., & Creech, A. (2023). The impacts of Covid-19 lockdowns on professional and personal lives of freelance creative collaborative musicians. Research Studies in Music Education. Advance online publication. https://doi.org/10.1177/1321103X231186952.

Ayrıntılar

Birincil Dil İngilizce
Konular Kent Sosyolojisi ve Toplum Çalışmaları
Bölüm Makaleler
Yazarlar

Özgür SAYIN 0000-0003-2111-6152

Yayımlanma Tarihi 31 Ocak 2024
Yayımlandığı Sayı Yıl 2024 Cilt: 11 Sayı: 1

Kaynak Göster

APA SAYIN, Ö. (2024). THE VIRUS IN THE BOOKSHOP: HOW HAS THE PANDEMIC AFFECTED ISTANBUL’S PUBLISHING INDUSTRY?. TESAM Akademi Dergisi, 11(1), 291-311. https://doi.org/10.30626/tesamakademi.1352199
AMA SAYIN Ö. THE VIRUS IN THE BOOKSHOP: HOW HAS THE PANDEMIC AFFECTED ISTANBUL’S PUBLISHING INDUSTRY?. TESAM Akademi Dergisi. Ocak 2024;11(1):291-311. doi:10.30626/tesamakademi.1352199
Chicago SAYIN, Özgür. “THE VIRUS IN THE BOOKSHOP: HOW HAS THE PANDEMIC AFFECTED ISTANBUL’S PUBLISHING INDUSTRY?”. TESAM Akademi Dergisi 11, sy. 1 (Ocak 2024): 291-311. https://doi.org/10.30626/tesamakademi.1352199.
EndNote SAYIN Ö (01 Ocak 2024) THE VIRUS IN THE BOOKSHOP: HOW HAS THE PANDEMIC AFFECTED ISTANBUL’S PUBLISHING INDUSTRY?. TESAM Akademi Dergisi 11 1 291–311.
IEEE Ö. SAYIN, “THE VIRUS IN THE BOOKSHOP: HOW HAS THE PANDEMIC AFFECTED ISTANBUL’S PUBLISHING INDUSTRY?”, TESAM Akademi Dergisi, c. 11, sy. 1, ss. 291–311, 2024, doi: 10.30626/tesamakademi.1352199.
ISNAD SAYIN, Özgür. “THE VIRUS IN THE BOOKSHOP: HOW HAS THE PANDEMIC AFFECTED ISTANBUL’S PUBLISHING INDUSTRY?”. TESAM Akademi Dergisi 11/1 (Ocak 2024), 291-311. https://doi.org/10.30626/tesamakademi.1352199.
JAMA SAYIN Ö. THE VIRUS IN THE BOOKSHOP: HOW HAS THE PANDEMIC AFFECTED ISTANBUL’S PUBLISHING INDUSTRY?. TESAM Akademi Dergisi. 2024;11:291–311.
MLA SAYIN, Özgür. “THE VIRUS IN THE BOOKSHOP: HOW HAS THE PANDEMIC AFFECTED ISTANBUL’S PUBLISHING INDUSTRY?”. TESAM Akademi Dergisi, c. 11, sy. 1, 2024, ss. 291-1, doi:10.30626/tesamakademi.1352199.
Vancouver SAYIN Ö. THE VIRUS IN THE BOOKSHOP: HOW HAS THE PANDEMIC AFFECTED ISTANBUL’S PUBLISHING INDUSTRY?. TESAM Akademi Dergisi. 2024;11(1):291-31.