Intra and Inter-corporate Governance: Implications on Perceived Sales Performance

Yıl 2020, Cilt: 8 Sayı: 1, 15 - 44, 26.01.2020

Cüneyd İkbal Sarıoğlu , İsmail İyigün

Öz

This study is aimed to explore and understanding the relationships between Intra and Inter-corporate governance mechanisms and to find out their effects on sales performance. Accordingly, transparency, equity and corporate social responsibility have been considered as components of intra-organizational governance, while network and contractual governance form the channel governance as inter-organizational context. Upon which, an empirical research was conducted in order to (i) find out the effects of corporate governance on perceived sales performance (ii) explain the role of CSR on perceived sales performance, and (iii) see contributions of the channel governance on perceived sales performance. The research findings showed that transparency, equity, philanthropic information sharing, and network governance have significant and positive effects on perceived sales performance while contractual governance also has a significant but negative effect.

Anahtar Kelimeler

Corporate governance, corporate social responsibility

Kurum İçi ve Kurumlar Arası Yönetişim: Algılanan Satış Performansına Etkileri

Öz

Bu çalışmanın amacı, kurum içi ve kurumlar arası yönetişim mekanizmaları arasındaki ilişkileri araştırmak ve anlamak, satış performansı üzerindeki etkilerini ortaya çıkarmaktır. Buna göre, şeffaflık, eşitlik ve kurumsal sosyal sorumluluk, örgüt içi yönetişimin bileşenleri olarak ele alınmış, network ve sözleşme yönetişimi ise örgütler arası dağıtım kanalı yönetişimini oluşturmuştur. Bunun üzerine (i) kurumsal yönetimin algılanan satış performansı üzerindeki etkilerini bulmak (2) KSS'nin algılanan satış performansı üzerindeki rolünü açıklamak ve (iii) kanal yönetişiminin algılanan satış performansı üzerindeki etkilerini görmek için ampirik bir araştırma yapılmıştır. Araştırma bulguları, şeffaflık, eşitlik, gönüllü bilgi paylaşımı ve network yönetişiminin algılanan satış performansı üzerinde olumlu etkilerinin olduğunu, sözleşme yönetişiminin ise anlamlı ancak olumsuz bir etkiye sahip olduğunu göstermektedir.

Anahtar Kelimeler

Kurumsal yönetişim, kurumsal sosyal sorumluluk

Kaynakça

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