Araştırma Makalesi

THE EFFECTS OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE

Cilt: 9 Sayı: 19 31 Ocak 2026
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THE EFFECTS OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE

Öz

We are living in an era that is full of technologies. See those days when everything can only be done manually. Today, technologies play an important part in our lives. Artificial Intelligence (AI) is one of the technologies. It becomes an everyday activity and changes the way individuals work. Sometimes we do not even know that we are using AI. Smart home appliances, self-driving cars, smartphone apps, wearable tech, and other things are all examples of this. It transforms everything it is part of. Artificial intelligence (AI) is the most advanced technology today. In the same way, The E-commerce industry has changed business operations. AI is playing a crucial role in the E-commerce industry. The E-commerce industry was riding on ahead to a great technological leap including AI. AI and the E-commerce industry AI in E-commerce sector adoption has been growing for the past decade. This article looks to explore the impact of artificial intelligence on e-commerce dynamics and growth. We study three key components – global internet penetration (2019–2025), global e commerce sales (2019–2025) and sizes of AI market embedded in e commerce (2033–2034) using secondary data analysis and evaluation of interplay of these with usage of Pearson’s correlation and trend analysis. The results suggest a positive strong correlation, indicating that e-commerce expansion is heavily driven by rising internet access and acceptance of artificial intelligence. This study adds to the knowledge base of how digital infrastructure and technological innovation together define the changing nature of global business.

Anahtar Kelimeler

Kaynakça

  1. Adiguzel, Z. (2024). Effects of Digital Applications and Artificial Intelligence Technologies in Businesses. In Advances in business strategy and competitive advantage book series. 41–69. https://doi.org/10.4018/979-8-3693-3498-0.ch003
  2. Alasa, D. K., Hossain, D., Jiyane, G., Sarwer, M. H., & Saha, T. R. (2025). AI - Driven Personalization in E - Commerce: The Case of Amazon and Shopify’s Impact on Consumer Behavior. Voice of the Publisher, 11(01), 104–116. https://doi.org/10.4236/vp.2025.111009
  3. Alqahtani, N. M., & Alqahtani, N. K. (2022). Artificial Intelligence Techniques in E - Commerce: The Possibility of Exploiting them in Saudi Arabia. International Journal of Engineering and Management Research, 12(3), 152–159. https://doi.org/10.31033/ijemr.12.3.22
  4. Badreddine, A. (2023). The artificial intelligence in e - commerce. https://hal.science/hal-04379642v1
  5. Capital One Shopping. (2025). eCommerce Statistics (2024): Sales & User Growth Trends. Capital One Shopping.https://capitaloneshopping.com/research/ecommerce-statistics/
  6. Dai, X., & Liu, Q. (2024). Impact of artificial intelligence on consumer buying behaviors: Study about the online retail purchase. Journal of Infrastructure Policy and Development, 8(9), 7700. https://doi.org/10.24294/jipd.v8i9.7700
  7. Halachev, P. (2024). The Influence of Artificial Intelligence on the Automation of Processes in Electronic Commerce. Data & Metadata. https://doi.org/10.56294/dm2024.352
  8. Hossen, K. M. R. (2024). E - commerce operations with AI - powered data warehouses: A case study on customer behavior analysis. Academic Journal on Science, Technology, Engineering & Mathematics Education., 4(3), 89–102. https://doi.org/10.69593/ajsteme.v4i03.96

Ayrıntılar

Birincil Dil

İngilizce

Konular

E-Ticaret

Bölüm

Araştırma Makalesi

Yayımlanma Tarihi

31 Ocak 2026

Gönderilme Tarihi

17 Mayıs 2025

Kabul Tarihi

4 Ekim 2025

Yayımlandığı Sayı

Yıl 2026 Cilt: 9 Sayı: 19

Kaynak Göster

APA
Bin Eshaq, S. (2026). THE EFFECTS OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE. İstanbul Ticaret Üniversitesi Girişimcilik Dergisi, 9(19), 20-34. https://doi.org/10.55830/tje.1701074
AMA
1.Bin Eshaq S. THE EFFECTS OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE. İstanbul Ticaret Üniversitesi Girişimcilik Dergisi. 2026;9(19):20-34. doi:10.55830/tje.1701074
Chicago
Bin Eshaq, Sultan. 2026. “THE EFFECTS OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE”. İstanbul Ticaret Üniversitesi Girişimcilik Dergisi 9 (19): 20-34. https://doi.org/10.55830/tje.1701074.
EndNote
Bin Eshaq S (01 Ocak 2026) THE EFFECTS OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE. İstanbul Ticaret Üniversitesi Girişimcilik Dergisi 9 19 20–34.
IEEE
[1]S. Bin Eshaq, “THE EFFECTS OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE”, İstanbul Ticaret Üniversitesi Girişimcilik Dergisi, c. 9, sy 19, ss. 20–34, Oca. 2026, doi: 10.55830/tje.1701074.
ISNAD
Bin Eshaq, Sultan. “THE EFFECTS OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE”. İstanbul Ticaret Üniversitesi Girişimcilik Dergisi 9/19 (01 Ocak 2026): 20-34. https://doi.org/10.55830/tje.1701074.
JAMA
1.Bin Eshaq S. THE EFFECTS OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE. İstanbul Ticaret Üniversitesi Girişimcilik Dergisi. 2026;9:20–34.
MLA
Bin Eshaq, Sultan. “THE EFFECTS OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE”. İstanbul Ticaret Üniversitesi Girişimcilik Dergisi, c. 9, sy 19, Ocak 2026, ss. 20-34, doi:10.55830/tje.1701074.
Vancouver
1.Sultan Bin Eshaq. THE EFFECTS OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE. İstanbul Ticaret Üniversitesi Girişimcilik Dergisi. 01 Ocak 2026;9(19):20-34. doi:10.55830/tje.1701074