Araştırma Makalesi
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YAPAY ZEKANIN E-TİCARET ÜZERİNDEKİ ETKİLERİ

Yıl 2026, Cilt: 9 Sayı: 19, 20 - 34, 31.01.2026
https://doi.org/10.55830/tje.1701074

Öz

We are living in an era that is full of technologies. See those days when everything can only be done manually. Today, technologies play an important part in our lives. Artificial Intelligence (AI) is one of the technologies. It becomes an everyday activity and changes the way individuals work. Sometimes we do not even know that we are using AI. Smart home appliances, self-driving cars, smartphone apps, wearable tech, and other things are all examples of this. It transforms everything it is part of. Artificial intelligence (AI) is the most advanced technology today. In the same way, The E-commerce industry has changed business operations. AI is playing a crucial role in the E-commerce industry. The E-commerce industry was riding on ahead to a great technological leap including AI. AI and the E-commerce industry AI in E-commerce sector adoption has been growing for the past decade. This article looks to explore the impact of artificial intelligence on e-commerce dynamics and growth. We study three key components – global internet penetration (2019–2025), global e commerce sales (2019–2025) and sizes of AI market embedded in e commerce (2033–2034) using secondary data analysis and evaluation of interplay of these with usage of Pearson’s correlation and trend analysis. The results suggest a positive strong correlation, indicating that e-commerce expansion is heavily driven by rising internet access and acceptance of artificial intelligence. This study adds to the knowledge base of how digital infrastructure and technological innovation together define the changing nature of global business.

Kaynakça

  • Adiguzel, Z. (2024). Effects of Digital Applications and Artificial Intelligence Technologies in Businesses. In Advances in business strategy and competitive advantage book series. 41–69. https://doi.org/10.4018/979-8-3693-3498-0.ch003
  • Alasa, D. K., Hossain, D., Jiyane, G., Sarwer, M. H., & Saha, T. R. (2025). AI - Driven Personalization in E - Commerce: The Case of Amazon and Shopify’s Impact on Consumer Behavior. Voice of the Publisher, 11(01), 104–116. https://doi.org/10.4236/vp.2025.111009
  • Alqahtani, N. M., & Alqahtani, N. K. (2022). Artificial Intelligence Techniques in E - Commerce: The Possibility of Exploiting them in Saudi Arabia. International Journal of Engineering and Management Research, 12(3), 152–159. https://doi.org/10.31033/ijemr.12.3.22
  • Badreddine, A. (2023). The artificial intelligence in e - commerce. https://hal.science/hal-04379642v1
  • Capital One Shopping. (2025). eCommerce Statistics (2024): Sales & User Growth Trends. Capital One Shopping.https://capitaloneshopping.com/research/ecommerce-statistics/
  • Dai, X., & Liu, Q. (2024). Impact of artificial intelligence on consumer buying behaviors: Study about the online retail purchase. Journal of Infrastructure Policy and Development, 8(9), 7700. https://doi.org/10.24294/jipd.v8i9.7700
  • Halachev, P. (2024). The Influence of Artificial Intelligence on the Automation of Processes in Electronic Commerce. Data & Metadata. https://doi.org/10.56294/dm2024.352
  • Hossen, K. M. R. (2024). E - commerce operations with AI - powered data warehouses: A case study on customer behavior analysis. Academic Journal on Science, Technology, Engineering & Mathematics Education., 4(3), 89–102. https://doi.org/10.69593/ajsteme.v4i03.96
  • Madanchian, M. (2024a). The impact of artificial intelligence marketing on E - Commerce sales. Systems, 12(10), 429. https://doi.org/10.3390/systems12100429
  • Nathalie, J., Jacqueline, G., Yusuf, N. A., & Ming, L. W. (2024). Optimizing Digital Business Processes through Artificial Intelligence: A Case Study in E - Commerce Systems. ADI Journal on Recent Innovation (AJRI), 6(1), 89–98. https://doi.org/10.34306/ajri.v6i1.1120
  • Pan, J. (2024). The Impact of E - Commerce on International Trade. Highlights in Business Economics and Management, 41, 283–288. https://doi.org/10.54097/v9xf9m56
  • Pangarkar, T. (2025, January 14). Enterprise IoT Statistics 2025 by Technology, Devices, Software. Market.us Scoop. https://scoop.market.us/enterprise-iot-statistics/
  • Patil, D. (2025). Artificial Intelligence For Personalized Marketing And Consumer Behaviour Analysis: Enhancing Engagement And Conversion Rates. SSRN. https://doi.org/10.2139/ssrn.5057436
  • Ratner, S., Revinova, S., Balashova, S., & Ersoy, A. B. (2025). Artificial intelligence and consumer loyalty in e - commerce. Procedia Computer Science, 253, 435–444. https://doi.org/10.1016/j.procs.2025.01.105
  • Sandhu, S., Jain, M., Jain, N., & Rauniyar, S. (2024). Impact of AI in Assistance to E - commerce Industry. International Journal for Multidisciplinary Research, 6(2). https://doi.org/10.36948/ijfmr.2024.v06i02.15562
  • Seghiri, A., Belala, F., & Hameurlain, N. (2022). A formal language for modelling and verifying Systems - of - Systems software architectures. International Journal of Systems and Service - Oriented Engineering, 12(1), 1–17. https://doi.org/10.4018/ijssoe.297137
  • Sharma, N. S. K., & Gaur, N. S. (2024). The role of artificial intelligence in personalized e - commerce recommendations. International Journal for Research Publication and Seminars, 15(1), 64–71. https://doi.org/10.36676/jrps.v15.i1.09
  • Statista. (2025, March). Artificial intelligence (AI) market size worldwide from 2020 to 2031 (in billion U.S. dollars). https://www.statista.com/statistics/941835/ai-market-size-worldwide/
  • Williams, D. M. (2024). E‐Commerce. The Blackwell Encyclopedia of Sociology, 1–2. https://doi.org/10.1002/9781405165518.wbeose099.pub2
  • Yin, J., Qiu, X., & Wang, Y. (2025). The Impact of AI - Personalized Recommendations on Clicking Intentions: Evidence from Chinese E - Commerce. Journal of Theoretical and Applied Electronic Commerce Research, 20(1), 21. https://doi.org/10.3390/jtaer20010021

THE EFFECTS OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE

Yıl 2026, Cilt: 9 Sayı: 19, 20 - 34, 31.01.2026
https://doi.org/10.55830/tje.1701074

Öz

We are living in an era that is full of technologies. See those days when everything can only be done manually. Today, technologies play an important part in our lives. Artificial Intelligence (AI) is one of the technologies. It becomes an everyday activity and changes the way individuals work. Sometimes we do not even know that we are using AI. Smart home appliances, self-driving cars, smartphone apps, wearable tech, and other things are all examples of this. It transforms everything it is part of. Artificial intelligence (AI) is the most advanced technology today. In the same way, The E-commerce industry has changed business operations. AI is playing a crucial role in the E-commerce industry. The E-commerce industry was riding on ahead to a great technological leap including AI. AI and the E-commerce industry AI in E-commerce sector adoption has been growing for the past decade. This article looks to explore the impact of artificial intelligence on e-commerce dynamics and growth. We study three key components – global internet penetration (2019–2025), global e commerce sales (2019–2025) and sizes of AI market embedded in e commerce (2033–2034) using secondary data analysis and evaluation of interplay of these with usage of Pearson’s correlation and trend analysis. The results suggest a positive strong correlation, indicating that e-commerce expansion is heavily driven by rising internet access and acceptance of artificial intelligence. This study adds to the knowledge base of how digital infrastructure and technological innovation together define the changing nature of global business.

Kaynakça

  • Adiguzel, Z. (2024). Effects of Digital Applications and Artificial Intelligence Technologies in Businesses. In Advances in business strategy and competitive advantage book series. 41–69. https://doi.org/10.4018/979-8-3693-3498-0.ch003
  • Alasa, D. K., Hossain, D., Jiyane, G., Sarwer, M. H., & Saha, T. R. (2025). AI - Driven Personalization in E - Commerce: The Case of Amazon and Shopify’s Impact on Consumer Behavior. Voice of the Publisher, 11(01), 104–116. https://doi.org/10.4236/vp.2025.111009
  • Alqahtani, N. M., & Alqahtani, N. K. (2022). Artificial Intelligence Techniques in E - Commerce: The Possibility of Exploiting them in Saudi Arabia. International Journal of Engineering and Management Research, 12(3), 152–159. https://doi.org/10.31033/ijemr.12.3.22
  • Badreddine, A. (2023). The artificial intelligence in e - commerce. https://hal.science/hal-04379642v1
  • Capital One Shopping. (2025). eCommerce Statistics (2024): Sales & User Growth Trends. Capital One Shopping.https://capitaloneshopping.com/research/ecommerce-statistics/
  • Dai, X., & Liu, Q. (2024). Impact of artificial intelligence on consumer buying behaviors: Study about the online retail purchase. Journal of Infrastructure Policy and Development, 8(9), 7700. https://doi.org/10.24294/jipd.v8i9.7700
  • Halachev, P. (2024). The Influence of Artificial Intelligence on the Automation of Processes in Electronic Commerce. Data & Metadata. https://doi.org/10.56294/dm2024.352
  • Hossen, K. M. R. (2024). E - commerce operations with AI - powered data warehouses: A case study on customer behavior analysis. Academic Journal on Science, Technology, Engineering & Mathematics Education., 4(3), 89–102. https://doi.org/10.69593/ajsteme.v4i03.96
  • Madanchian, M. (2024a). The impact of artificial intelligence marketing on E - Commerce sales. Systems, 12(10), 429. https://doi.org/10.3390/systems12100429
  • Nathalie, J., Jacqueline, G., Yusuf, N. A., & Ming, L. W. (2024). Optimizing Digital Business Processes through Artificial Intelligence: A Case Study in E - Commerce Systems. ADI Journal on Recent Innovation (AJRI), 6(1), 89–98. https://doi.org/10.34306/ajri.v6i1.1120
  • Pan, J. (2024). The Impact of E - Commerce on International Trade. Highlights in Business Economics and Management, 41, 283–288. https://doi.org/10.54097/v9xf9m56
  • Pangarkar, T. (2025, January 14). Enterprise IoT Statistics 2025 by Technology, Devices, Software. Market.us Scoop. https://scoop.market.us/enterprise-iot-statistics/
  • Patil, D. (2025). Artificial Intelligence For Personalized Marketing And Consumer Behaviour Analysis: Enhancing Engagement And Conversion Rates. SSRN. https://doi.org/10.2139/ssrn.5057436
  • Ratner, S., Revinova, S., Balashova, S., & Ersoy, A. B. (2025). Artificial intelligence and consumer loyalty in e - commerce. Procedia Computer Science, 253, 435–444. https://doi.org/10.1016/j.procs.2025.01.105
  • Sandhu, S., Jain, M., Jain, N., & Rauniyar, S. (2024). Impact of AI in Assistance to E - commerce Industry. International Journal for Multidisciplinary Research, 6(2). https://doi.org/10.36948/ijfmr.2024.v06i02.15562
  • Seghiri, A., Belala, F., & Hameurlain, N. (2022). A formal language for modelling and verifying Systems - of - Systems software architectures. International Journal of Systems and Service - Oriented Engineering, 12(1), 1–17. https://doi.org/10.4018/ijssoe.297137
  • Sharma, N. S. K., & Gaur, N. S. (2024). The role of artificial intelligence in personalized e - commerce recommendations. International Journal for Research Publication and Seminars, 15(1), 64–71. https://doi.org/10.36676/jrps.v15.i1.09
  • Statista. (2025, March). Artificial intelligence (AI) market size worldwide from 2020 to 2031 (in billion U.S. dollars). https://www.statista.com/statistics/941835/ai-market-size-worldwide/
  • Williams, D. M. (2024). E‐Commerce. The Blackwell Encyclopedia of Sociology, 1–2. https://doi.org/10.1002/9781405165518.wbeose099.pub2
  • Yin, J., Qiu, X., & Wang, Y. (2025). The Impact of AI - Personalized Recommendations on Clicking Intentions: Evidence from Chinese E - Commerce. Journal of Theoretical and Applied Electronic Commerce Research, 20(1), 21. https://doi.org/10.3390/jtaer20010021
Toplam 20 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular E-Ticaret
Bölüm Araştırma Makalesi
Yazarlar

Sultan Bin Eshaq 0009-0005-4594-4659

Gönderilme Tarihi 17 Mayıs 2025
Kabul Tarihi 4 Ekim 2025
Yayımlanma Tarihi 31 Ocak 2026
Yayımlandığı Sayı Yıl 2026 Cilt: 9 Sayı: 19

Kaynak Göster

APA Bin Eshaq, S. (2026). THE EFFECTS OF ARTIFICIAL INTELLIGENCE IN E-COMMERCE. İstanbul Ticaret Üniversitesi Girişimcilik Dergisi, 9(19), 20-34. https://doi.org/10.55830/tje.1701074