Lecturer College of Business Management and Accounting Universiti Tenaga Nasional

Yıl 2006, Cilt: 7 Sayı: 2, 21 - 31, 01.06.2006

Norazah Bte Mohd Sukı Norbayah Bte Mohd Sukı

Öz

Internet Use Adoption Among Academicians: Comparing Innovative Adopters and Other Adopter Types

Öz

The current study aims to find an answer to the research question: “how does Internet use differ between academicians who are innovative adopters and other adopter types”. In particular, we focus on three measures of Internet use: years of experience on online shopping,frequency of purchase, and price spent on items purchased online by specifically focusing on Malaysian Internet users' online buying behaviour. Thus, this study concentrates on Business to Consumer (B2C) market.

Anahtar Kelimeler

Internet, using Internet, online shopping, Malaysia