NOTE FOR EDITOR: Using of Marketing Communication for Distance Education Institutions

Yıl 2005, Cilt: 6 Sayı: 2, 8 - 15, 01.06.2005

R. Ayhan Yılmaz

Öz

Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher education has received a tremendous amount of emphasis and attention.

Anahtar Kelimeler

-