THE EFFECTS OF GASTRONOMIC ATTRACTIONS ON DESTINATION SATISFACTION

Abstract

The aim of this study is to determine the effect of gastronomic attractions experienced by tourists on destination satisfaction, and to examine the moderating effect of gastronomy motivation in the relationship between gastronomic attractions and destination satisfaction in the case of Edirne in Turkey. Quantitative research design was used in the study. The data of the research were collected from 384 local tourists who participated in the Hıdrellez and Kakava Festivals in Edirne during the first week of May in 2018. In order to determine the perceptions of tourists toward gastronomic attractions and destination satisfaction previously validated scales were utilized. In order to measure gastronomy motivation of the tourists, items developed by the researchers were used. According to the results of the study, it has been determined that the unique and reputed gastronomic attractions had a positive effect on destination satisfaction, and no effect of price & performance on destination satisfaction was found. On the other hand, it has been determined that gastronomic motivation has no moderation effect on the relationship between gastronomic attractions and destination satisfaction.

Keywords

• Destination Satisfaction,Gastronomy,Gastronomic Attractions,Gastronomy Motivation

GASTRONOMİK ÇEKİCİLİKLERİNİN DESTİNASYON MEMNUNİYETİ ÜZERİNDEKİ ETKİSİ

Öz

Bu çalışmanın amacı, turistlerin deneyimledikleri gastronomik çekiciliklerin destinasyondan duydukları memnuniyet düzeyleri üzerindeki etkisinin tespit edilmesi ve gastronomik çekiciliklerle destinasyon memnuniyeti arasındaki ilişkide gastronomi motivasyonun düzenleyici etkisini Edirne ili örneğinde incelemektir. Araştırmada nicel araştırma deseni kullanılmıştır. Araştırma verileri Mayıs 2018’in ilk haftasında Edirne’de düzenlenen Hıdrellez ve Kakava Şenlikleri’ne katılmış 384 yerli turist üzerinde gerçekleştirilmiştir. Araştırmada kullanılan veri toplama aracında ele alınan destinasyonun gastronomik çekicilikleri ve destinasyon memnuniyetine ilişkin algıları belirlemek amacıyla daha önceden geçerliliği ve güvenirliliği test edilmiş ölçekler, gastronomi motivasyonunu düzeyinin belirlenmesi amacıyla ise araştırmacılar tarafından geliştirilmiş ifadeler kullanılmıştır. Çalışmanın sonuçlarına göre özgün ve tanınmış gastronomik çekiciliklerin destinasyon memnuniyeti üzerinde olumlu yönde etkisinin olduğu belirlenmiş, fiyat & performansa yönelik gastronomik çekiciliğin destinasyon memnuniyeti üzerinde herhangi bir etkisine rastlanmamıştır. Diğer taraftan gastronomik çekicilikler ile destinasyon memnuniyeti arasındaki ilişkide gastronomi motivasyonunun düzenleyici bir etkisinin olmadığı belirlenmiştir.

Anahtar Kelimeler

• Destinasyon Memnuniyeti,Gastronomi,Gastronomik Çekicilikler,Gastronomi Motivasyonu

Kaynakça

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