THE ROLE OF TOP MANAGEMENT ON LEADING STRATEGIC CHANGE

Öz

In today’s dynamic work contexts, the adaptation capacity is vital for sustainable organizational life. Being effective and fast in transformation processes is crucial in order to gain competitive advantage. In any case, internal and external factors force organizations to be more flexible and to develop their turnaround capabilities. This paper analyses the role of strategic management team in managing the change process. To do that, it is important to understand why organizations need to change and elaborate the factors that direct managers to start change efforts. The current study will also examine how organizations change their working processes, the role of senior management in the strategic transformation process, and how they should use a complementary approach when managing organizational change.

Anahtar Kelimeler

• Strategic Management
• Internal and External Forces
• Organizational Change

Kaynakça

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