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Hediyelik Eşya Satın Alma Davranışında Kültürel Özellikler: Hediyelik Eşya Satıcıları Açısından Bir İnceleme

Yıl 2018, Bahar, 1 - 18, 30.06.2018

Abdullah Tanrısevdi Hande Akyurt Kurnaz

Öz

Turizm harcama kalemlerinden biri olan alışveriş farklı bileşenlerden
oluşmaktadır. Bu bileşenlerden biri de hediyelik eşyalardır. Hediyelik eşyalar, kültürel
değerlerin yaşatılmasında önemi büyüktür. Hediyelik eşya satın alma davranışı
kültürlerin özelliklerini yansıtmaktadır. Bu özelliklerin bilinmesi etkili turizm pazarlama
stratejilerinin uygulanmasında faydalı olacaktır. Bu bağlamda yapılan çalışmanın amacı
hediyelik eşya satın alma davranışının kültürel özelliklerinin hediyelik eşya satıcıları
açısından belirlenmesidir. Araştırmanın kapsamı hediyelik eşya satın alma davranışıdır.
Görüşme tekniği araştırmanın temel veri toplama tekniğidir. Yarı yapılandırılmış
görüşme ile hediyelik eşya satıcıları ile görüşülmüştür. Yapılan çalışma Marmaris ve
Kapadokya destinasyonlarında gerçekleştirilmiştir. Araştırmanın sonucunda kültürlere
göre tercih edilen hediyelik eşya türünün ve hediyelik eşya satın alma davranışının
farklılaştığı tespit edilmiştir. 

Anahtar Kelimeler

Hediyelik eşya hediyelik eşya satın alma davranışı

Kaynakça

  • Asplet, M., & Cooper, M. (2000). Cultural designs in New Zealand souvenir clothing: The question of authenticity. Tourism Management, 21, 307–312. Avcıkurt, C. (2009). Turizm Sosyolojisi. Detay Yayınları.
  • Blundell, V. (1993). Aboriginal empowerment and souvenir trade in Canada. Annals of Tourism Research, 20, 64–87.
  • Büyüköztürk, Ş. (2012). Örnekleme Yöntemleri. http://w3.balikesir.edu.tr/ ~msackes/wp/wp-content/uploads/2012/03/BAY-Final-Konulari.pdf adresinden 11.02.2016 tarihinde alınmıştır.
  • Collins-Kreiner, N., & Zins, Y. (2011). Tourists and souvenirs: Changes through time, space and meaning. Journal of Heritage Tourism, 6(1), 17-27.
  • Correia, A., & Kozak, M. (2016). Tourists' shopping experiences at street markets: Crosscountry research. Tourism Management, 56, 85-95.
  • Damrongpipat, N. (2009). Determinants of Souvenirs Purchasing Behavior Among International Phuket Visitors. Available from http://kb.psu.ac.th/psukb/bitstream/2010/5856/1/313791.pdf.
  • Decrop, A., & Masset, J. (2014). This is a piece of coral received from captain Bob: Meanings and functions of tourist souvenirs. International Journal of Culture, Tourism and Hospitality Research, 8(1), 22–34.
  • Emekli, G. (2006). Coğrafya, Kültür ve Turizm: Kültürel Turizm, Ege Coğrafya Dergisi, 15: 51-59.
  • Gordon, B. (1986). The Souvenir: Messenger Of The Extraordinary. Journal of Popular Culture, 20(3): 135–146.
  • Grado, S. C., Strauss, S. C., & Lord, B. E. (1997). Antiquing as a tourism recreational activity in southwestern Pennsylvania. Journal of Travel Research, 35(3), 52–57. TDK (2005). Büyük Türkçe Sözlük. http://tdk.gov.tr/index.23.06.2018.
  • Hu, B., & Yu, H. (2007). Segmentation by craft selection criteria and shopping involvement. Tourism Management, 28(4), 1079–1092.
  • Jansen-Verbeke, M. (1998). The synergism between shopping and tourism. In W. Theobald (Ed.), Global tourism (pp. 428–446).
  • Oxford: Butterworth-Heinemann Jiang, S., Scott, N., & Ding, P. (2014). Using means-end chain theory to explore travel motivation: An examination of Chinese outbound tourists. Journal of Vacation Marketing, 21(1), 87-100.
  • Kemperman, A., Borgers, H., & Timmermans, H. (2009). Tourist shopping behavior in an historic downtown area. Tourism Management, 30(2), 208–218.
  • Kim, S. & Littrell, M. A. (2001). Souvenir Buyıng Intentıons For Self Versus Others, Annals of Tourism Research, 28(3), 638-657.
  • Kim, S. (1997). International Tourists' Souvenir Purchasing Behavior, Iowa State University, Phd Thesis, Ames-Iova.
  • Kim, S., & Littrell, M. A. (1999). Predicting souvenir purchase intentions. Journal of Travel Research, 38(2), 153-162.
  • Kong, W. H., & Chang, T.-Z. (2016). Souvenir shopping, tourist motivation, and travel experience. Journal of Quality Assurance in Hospitality & Tourism, 17(2), 163–177.
  • Kozak, M. (2016). Bargaining behavior and the shopping experiences of British tourists on vacation. Journal of Travel & Tourism Marketing, 33(3), 313-325.
  • Kurnaz, A. ve Özdoğan, O. N. (2017). İstanbul’da yer alan yeşil restoran işletmeleri hizmet kalitesinin GRSERV modeli ile değerlendirilmesi. İşletme Fakültesi Dergisi, 18(1), 75-99.
  • Litrell, M. A., Baizerman, S., Kean, R., Gahring, S., Niemeyer, S., Reilly, R., et al. (1994). Souvenirs and tourism styles. Journal of Travel Research, 33(1), 3-11.
  • Lloyd, A. E., Yip, L. S. C., & Luk, S. T. K. (2011). An examination of the differences in retail service evaluation between domestic and tourist shoppers in Hong Kong. Tourism Management, 32(3), 520-533.
  • Meydan Uygur, S. ve Baykan, E. (2007). Kültür turizmi ve turizmin kültürel kültür turizmi ve turizmin kültürel varlıklar üzerindeki etkileri varlıklar üzerindeki etkileri, Ticaret ve Turizm Eğitim Fakültesi Dergisi,2, 30-45.
  • Michael, E. (2002). Antiques and tourism in Australia. Tourism Management, 23, 117–125.
  • Murphy, L., Moscardo, G., Benckendorff, P., & Pearce, P. (2011). Evaluating touristn satisfaction with the retail experience in a typical tourist-shopping village. Journal of Retailing and Consumer Services, 18(4), 302–310.
  • Nomura, M. (2002). Souvenir Purchase Patterns Of Domestic Tourists, A Research Paper. The Graduate College University of Wisconsin-Stout.
  • Oh, H. C., Uysal, M., & Weaver, P. A. (1995). Product bundles and market segments based on travel motivations: A canonical correlation approach. International Journal of Hospitality Management, 14(2), 123–137.
  • Öter, Z. (2010). Türk El Sanatlarının Kültür Turizmi Bağlamında Değerlendirilmesi, Millî Folklor,22, Sayı 86.
  • Pizam, A. & Reichel, A. (1996). The Effect of Nationality on Tourist Behavior: Israeli TourGuides' Perceptions, Journal of Hospitality and Leisure Marketing, 4(1), 23-49.
  • Pizam, A. & Sussman, S. (1995). “Does Nationality Affect Tourist Behavior?” Annals of Tourism Research, Vol. 22, No. 4.
  • Swanson, K. K. & Horridge, P. E. (2002). Tourists’ Souvenir Purchase Behavior and Retailers’ Awareness of Tourists’ Purchase Behavior in the Southwest, Clothing and Textiles Research Journal, 20(2), 62-76.
  • Swanson, K. K. & Horridge, P. E. (2004). A Structural Model For Souvenir Consumption, Travel Activities, And Tourist Demographics, Journal of Travel Research, 42, 372-380.
  • Swanson, K. K., & Horridge, P. E. (2006). Travel motivations as souvenir purchase indicators. Tourism Management, 127, 671–683.
  • Swanson, K. K. & Timothy, D. J. (2012). Souvenirs: ıcons of meaning, commercialization and commoditization. Tourism Management, 33(3), 489-499.
  • Swanson, K. K. (2004). Tourists' and retailers' perceptions of souvenirs. Journal of Vacation Marketing, 10(4), 363–377.
  • Swanson, K. K., & Horridge, P. E. (2006). Travel motivations as souvenir purchase indicators. Tourism Management, 27(4), 671-683.
  • Tanrısevdi, A. ve Çavuş, Ş. (2003). Özel ilgi turizmi ve özel ilgi turizmi kapsamında Kuşadası’nda varolan potansiyel kaynaklar üzerine kuramsal bir inceleme, Anatolia: Turizm Araştırmaları Dergisi, 14(1), 9-22.
  • Tayfun, A. ve Yıldırım, M. (2010). Turistlerin tüketim davranışları kültüre/milliyete göre farklılık gösterir mi? Alman ve Rus turistler üzerine bir araştırma. İşletme Araştırmaları Dergisi, 2/2, 43-64.
  • Temizkan, S. P. (2005). Turistlerin alışveriş davranışı kapadokya örneği. (Basılmamış Yüksek Lisans Tezi). Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü. Hatay.
  • Torabian, P., & Arai, S. M. (2016). Tourist perceptions of souvenir authenticity: An exploration of selective tourist blogs. Current Issues in Tourism, 19(7), 697–712.
  • Trinh, T. T., Ryan, C., & Cave, J. (2014). Souvenir sellers and perceptions of authenticity: The retailers of Hội An, Vietnam. Tourism Management, 45, 275–283.
  • Turner L.W.,& Reisinger Y. (2001). Shopping satisfaction for domestic tourists. Journal of Retailing and Consumer Services, 8, 15-17.
  • Wagner, T., & Rudolph, T. (2010). Towards a hierarchical theory of shopping motivation. Journal of Retailing and Consumer Services, 17(5), 415–429.
  • Wallendorf, M., & Arnould, E. J. (1988). My favorite things: A cross-cultural inquiry into object attachment, possessiveness, and social linkage. Journal of Consumer Research, 14(4), 531–547.
  • Wilkins, H. (2011). Souvenirs: What and why we buy. Journal of Travel Research, 50(3), 239-247.
  • Xie, P. F., Wu, T.-C., & Hsieh, H.-W. (2012). Tourists' perception of authenticity in indigenous souvenirs in Taiwan. Journal of Travel & Tourism Marketing, 29(5), 485-500.
  • Yeşil, S. (2013). Kültür Ve Kültürel Farklılıklar: Liderlik Açısından Teorik Bir Değerlendirme, Electronic Journal of Social Sciences, 12(44), 52-81.
  • Zhang, Y., & Epley, N. (2011). How surprisingly little thoughts count in gift-giving: On ReceiverS motivated appreciation for GiverS thoughts. NA-Advances in Consumer Research, 39, 213-214.
  • Not: Bu çalışma Adnan Menderes Üniversitesi, Sosyal Bilimler Enstitüsü’nde yazılan Turistlerin Hediyelik Eşya Satın Alma Davranışlarının Kültürlerarası Boyutları: Marmaris ve Kapadokya örneği adlı tezden uyarlanmıştır.

Yıl 2018, Bahar, 1 - 18, 30.06.2018

Abdullah Tanrısevdi Hande Akyurt Kurnaz

Öz

Shopping, which is one of the tourism expenditure items, consists of different
components. One of these components is souvenirs. The souvenirs have great importance
in keeping cultural values alive. The behavior of purchasing souvenirs reflects the
characteristics of cultures. Knowing these features will be helpful in implementing
effective tourism marketing strategies. The aim of the study in this context is to determine
the cultural characteristics of the souvenir purchase behavior in terms of souvenir shops.
The scope of the research is the souvenir purchase behaviour. Interview technique is the
basic data collection technique of research. A semi-structured interview was held with
the souvenir merchants. The study was carried out in Marmaris and Cappadocia
destinations. As a result of the research, it has been determined that the preferred souvenir
items and souvenir purchase behaviour are diversified according to the cultures

Anahtar Kelimeler

Souvenir souvenir purchase behaviour

Kaynakça

  • Asplet, M., & Cooper, M. (2000). Cultural designs in New Zealand souvenir clothing: The question of authenticity. Tourism Management, 21, 307–312. Avcıkurt, C. (2009). Turizm Sosyolojisi. Detay Yayınları.
  • Blundell, V. (1993). Aboriginal empowerment and souvenir trade in Canada. Annals of Tourism Research, 20, 64–87.
  • Büyüköztürk, Ş. (2012). Örnekleme Yöntemleri. http://w3.balikesir.edu.tr/ ~msackes/wp/wp-content/uploads/2012/03/BAY-Final-Konulari.pdf adresinden 11.02.2016 tarihinde alınmıştır.
  • Collins-Kreiner, N., & Zins, Y. (2011). Tourists and souvenirs: Changes through time, space and meaning. Journal of Heritage Tourism, 6(1), 17-27.
  • Correia, A., & Kozak, M. (2016). Tourists' shopping experiences at street markets: Crosscountry research. Tourism Management, 56, 85-95.
  • Damrongpipat, N. (2009). Determinants of Souvenirs Purchasing Behavior Among International Phuket Visitors. Available from http://kb.psu.ac.th/psukb/bitstream/2010/5856/1/313791.pdf.
  • Decrop, A., & Masset, J. (2014). This is a piece of coral received from captain Bob: Meanings and functions of tourist souvenirs. International Journal of Culture, Tourism and Hospitality Research, 8(1), 22–34.
  • Emekli, G. (2006). Coğrafya, Kültür ve Turizm: Kültürel Turizm, Ege Coğrafya Dergisi, 15: 51-59.
  • Gordon, B. (1986). The Souvenir: Messenger Of The Extraordinary. Journal of Popular Culture, 20(3): 135–146.
  • Grado, S. C., Strauss, S. C., & Lord, B. E. (1997). Antiquing as a tourism recreational activity in southwestern Pennsylvania. Journal of Travel Research, 35(3), 52–57. TDK (2005). Büyük Türkçe Sözlük. http://tdk.gov.tr/index.23.06.2018.
  • Hu, B., & Yu, H. (2007). Segmentation by craft selection criteria and shopping involvement. Tourism Management, 28(4), 1079–1092.
  • Jansen-Verbeke, M. (1998). The synergism between shopping and tourism. In W. Theobald (Ed.), Global tourism (pp. 428–446).
  • Oxford: Butterworth-Heinemann Jiang, S., Scott, N., & Ding, P. (2014). Using means-end chain theory to explore travel motivation: An examination of Chinese outbound tourists. Journal of Vacation Marketing, 21(1), 87-100.
  • Kemperman, A., Borgers, H., & Timmermans, H. (2009). Tourist shopping behavior in an historic downtown area. Tourism Management, 30(2), 208–218.
  • Kim, S. & Littrell, M. A. (2001). Souvenir Buyıng Intentıons For Self Versus Others, Annals of Tourism Research, 28(3), 638-657.
  • Kim, S. (1997). International Tourists' Souvenir Purchasing Behavior, Iowa State University, Phd Thesis, Ames-Iova.
  • Kim, S., & Littrell, M. A. (1999). Predicting souvenir purchase intentions. Journal of Travel Research, 38(2), 153-162.
  • Kong, W. H., & Chang, T.-Z. (2016). Souvenir shopping, tourist motivation, and travel experience. Journal of Quality Assurance in Hospitality & Tourism, 17(2), 163–177.
  • Kozak, M. (2016). Bargaining behavior and the shopping experiences of British tourists on vacation. Journal of Travel & Tourism Marketing, 33(3), 313-325.
  • Kurnaz, A. ve Özdoğan, O. N. (2017). İstanbul’da yer alan yeşil restoran işletmeleri hizmet kalitesinin GRSERV modeli ile değerlendirilmesi. İşletme Fakültesi Dergisi, 18(1), 75-99.
  • Litrell, M. A., Baizerman, S., Kean, R., Gahring, S., Niemeyer, S., Reilly, R., et al. (1994). Souvenirs and tourism styles. Journal of Travel Research, 33(1), 3-11.
  • Lloyd, A. E., Yip, L. S. C., & Luk, S. T. K. (2011). An examination of the differences in retail service evaluation between domestic and tourist shoppers in Hong Kong. Tourism Management, 32(3), 520-533.
  • Meydan Uygur, S. ve Baykan, E. (2007). Kültür turizmi ve turizmin kültürel kültür turizmi ve turizmin kültürel varlıklar üzerindeki etkileri varlıklar üzerindeki etkileri, Ticaret ve Turizm Eğitim Fakültesi Dergisi,2, 30-45.
  • Michael, E. (2002). Antiques and tourism in Australia. Tourism Management, 23, 117–125.
  • Murphy, L., Moscardo, G., Benckendorff, P., & Pearce, P. (2011). Evaluating touristn satisfaction with the retail experience in a typical tourist-shopping village. Journal of Retailing and Consumer Services, 18(4), 302–310.
  • Nomura, M. (2002). Souvenir Purchase Patterns Of Domestic Tourists, A Research Paper. The Graduate College University of Wisconsin-Stout.
  • Oh, H. C., Uysal, M., & Weaver, P. A. (1995). Product bundles and market segments based on travel motivations: A canonical correlation approach. International Journal of Hospitality Management, 14(2), 123–137.
  • Öter, Z. (2010). Türk El Sanatlarının Kültür Turizmi Bağlamında Değerlendirilmesi, Millî Folklor,22, Sayı 86.
  • Pizam, A. & Reichel, A. (1996). The Effect of Nationality on Tourist Behavior: Israeli TourGuides' Perceptions, Journal of Hospitality and Leisure Marketing, 4(1), 23-49.
  • Pizam, A. & Sussman, S. (1995). “Does Nationality Affect Tourist Behavior?” Annals of Tourism Research, Vol. 22, No. 4.
  • Swanson, K. K. & Horridge, P. E. (2002). Tourists’ Souvenir Purchase Behavior and Retailers’ Awareness of Tourists’ Purchase Behavior in the Southwest, Clothing and Textiles Research Journal, 20(2), 62-76.
  • Swanson, K. K. & Horridge, P. E. (2004). A Structural Model For Souvenir Consumption, Travel Activities, And Tourist Demographics, Journal of Travel Research, 42, 372-380.
  • Swanson, K. K., & Horridge, P. E. (2006). Travel motivations as souvenir purchase indicators. Tourism Management, 127, 671–683.
  • Swanson, K. K. & Timothy, D. J. (2012). Souvenirs: ıcons of meaning, commercialization and commoditization. Tourism Management, 33(3), 489-499.
  • Swanson, K. K. (2004). Tourists' and retailers' perceptions of souvenirs. Journal of Vacation Marketing, 10(4), 363–377.
  • Swanson, K. K., & Horridge, P. E. (2006). Travel motivations as souvenir purchase indicators. Tourism Management, 27(4), 671-683.
  • Tanrısevdi, A. ve Çavuş, Ş. (2003). Özel ilgi turizmi ve özel ilgi turizmi kapsamında Kuşadası’nda varolan potansiyel kaynaklar üzerine kuramsal bir inceleme, Anatolia: Turizm Araştırmaları Dergisi, 14(1), 9-22.
  • Tayfun, A. ve Yıldırım, M. (2010). Turistlerin tüketim davranışları kültüre/milliyete göre farklılık gösterir mi? Alman ve Rus turistler üzerine bir araştırma. İşletme Araştırmaları Dergisi, 2/2, 43-64.
  • Temizkan, S. P. (2005). Turistlerin alışveriş davranışı kapadokya örneği. (Basılmamış Yüksek Lisans Tezi). Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü. Hatay.
  • Torabian, P., & Arai, S. M. (2016). Tourist perceptions of souvenir authenticity: An exploration of selective tourist blogs. Current Issues in Tourism, 19(7), 697–712.
  • Trinh, T. T., Ryan, C., & Cave, J. (2014). Souvenir sellers and perceptions of authenticity: The retailers of Hội An, Vietnam. Tourism Management, 45, 275–283.
  • Turner L.W.,& Reisinger Y. (2001). Shopping satisfaction for domestic tourists. Journal of Retailing and Consumer Services, 8, 15-17.
  • Wagner, T., & Rudolph, T. (2010). Towards a hierarchical theory of shopping motivation. Journal of Retailing and Consumer Services, 17(5), 415–429.
  • Wallendorf, M., & Arnould, E. J. (1988). My favorite things: A cross-cultural inquiry into object attachment, possessiveness, and social linkage. Journal of Consumer Research, 14(4), 531–547.
  • Wilkins, H. (2011). Souvenirs: What and why we buy. Journal of Travel Research, 50(3), 239-247.
  • Xie, P. F., Wu, T.-C., & Hsieh, H.-W. (2012). Tourists' perception of authenticity in indigenous souvenirs in Taiwan. Journal of Travel & Tourism Marketing, 29(5), 485-500.
  • Yeşil, S. (2013). Kültür Ve Kültürel Farklılıklar: Liderlik Açısından Teorik Bir Değerlendirme, Electronic Journal of Social Sciences, 12(44), 52-81.
  • Zhang, Y., & Epley, N. (2011). How surprisingly little thoughts count in gift-giving: On ReceiverS motivated appreciation for GiverS thoughts. NA-Advances in Consumer Research, 39, 213-214.
  • Not: Bu çalışma Adnan Menderes Üniversitesi, Sosyal Bilimler Enstitüsü’nde yazılan Turistlerin Hediyelik Eşya Satın Alma Davranışlarının Kültürlerarası Boyutları: Marmaris ve Kapadokya örneği adlı tezden uyarlanmıştır.
Toplam 49 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Abdullah Tanrısevdi

Hande Akyurt Kurnaz Bu kişi benim

Yayımlanma Tarihi 30 Haziran 2018
Yayımlandığı Sayı Yıl 2018 Bahar

Kaynak Göster

APA Tanrısevdi, A., & Akyurt Kurnaz, H. (2018). Hediyelik Eşya Satın Alma Davranışında Kültürel Özellikler: Hediyelik Eşya Satıcıları Açısından Bir İnceleme. Journal of Travel and Tourism Research(13), 1-18.

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