Turizm Destinasyonlarında Fijital Pazarlama: Sistematik Bir Literatür İncelemesi

Serkan Rol; Azize Hassan

Turizm Destinasyonlarında Fijital Pazarlama: Sistematik Bir Literatür İncelemesi

Öz

Bilgi iletişim teknolojilerinin artan kullanımı ile birlikte fiziksel ve dijital ortamların kaçınılmaz birlikteliği, yeni bir kavram olan ‘fijital’i ortaya çıkarmıştır. Bu çalışmanın amacı, turizm destinasyonları açısından fijital pazarlama kavramının incelenmesidir. Çalışmada nitel araştırma yöntemi benimsenerek sistematik literatür incelemesi uygulanmıştır. Veri tabanlarında yapılan tarama sonucunda ilk aşamada 458 çalışmaya ulaşılmış ve konu ile doğrudan ilgili olduğu tespit edilen 24 makale incelemeye dahil edilmiştir. Sonuç olarak, makalelerin son birkaç yılda yayımlanmış olması ve bu makalelerde büyük oranda nitel araştırma yöntemlerinin benimsenmesi, fijital kavramının güncel ve araştırmacılar tarafından giderek artan bir ilgiye sahip olduğu şeklinde değerlendirilmiştir. Ayrıca incelenen çalışmalarda fijital deneyim ve fijital uygulamalar başlıklarının ön plana çıktığı görülmüştür.

Anahtar Kelimeler

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

Pazarlama (Diğer)

Bölüm

Sistematik Derlemeler ve Meta Analiz

Yazarlar

Serkan Rol ^*
0000-0002-6423-4370
Türkiye

Azize Hassan
0000-0003-2509-1415
Türkiye

Yayımlanma Tarihi

31 Ocak 2024

Gönderilme Tarihi

7 Aralık 2023

Kabul Tarihi

14 Ocak 2024

Yayımlandığı Sayı

Yıl 2024 Cilt: 4 Sayı: 1

IZ

https://izlik.org/JA38DE92PE

Kaynak Göster

RIS / Bibtex

APA

Rol, S., & Hassan, A. (2024). Turizm Destinasyonlarında Fijital Pazarlama: Sistematik Bir Literatür İncelemesi. Turizm ve İşletme Bilimleri Dergisi, 4(1), 183-202. https://izlik.org/JA38DE92PE