Sistematik Derlemeler ve Meta Analiz
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Turizm Destinasyonlarında Fijital Pazarlama: Sistematik Bir Literatür İncelemesi

Yıl 2024, Cilt: 4 Sayı: 1, 183 - 202, 31.01.2024

Öz

Bilgi iletişim teknolojilerinin artan kullanımı ile birlikte fiziksel ve dijital ortamların kaçınılmaz birlikteliği, yeni bir kavram olan ‘fijital’i ortaya çıkarmıştır. Bu çalışmanın amacı, turizm destinasyonları açısından fijital pazarlama kavramının incelenmesidir. Çalışmada nitel araştırma yöntemi benimsenerek sistematik literatür incelemesi uygulanmıştır. Veri tabanlarında yapılan tarama sonucunda ilk aşamada 458 çalışmaya ulaşılmış ve konu ile doğrudan ilgili olduğu tespit edilen 24 makale incelemeye dahil edilmiştir. Sonuç olarak, makalelerin son birkaç yılda yayımlanmış olması ve bu makalelerde büyük oranda nitel araştırma yöntemlerinin benimsenmesi, fijital kavramının güncel ve araştırmacılar tarafından giderek artan bir ilgiye sahip olduğu şeklinde değerlendirilmiştir. Ayrıca incelenen çalışmalarda fijital deneyim ve fijital uygulamalar başlıklarının ön plana çıktığı görülmüştür.

Kaynakça

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Toplam 48 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Pazarlama (Diğer)
Bölüm Derlemeler
Yazarlar

Serkan Rol 0000-0002-6423-4370

Azize Hassan 0000-0003-2509-1415

Yayımlanma Tarihi 31 Ocak 2024
Gönderilme Tarihi 7 Aralık 2023
Kabul Tarihi 14 Ocak 2024
Yayımlandığı Sayı Yıl 2024 Cilt: 4 Sayı: 1

Kaynak Göster

APA Rol, S., & Hassan, A. (2024). Turizm Destinasyonlarında Fijital Pazarlama: Sistematik Bir Literatür İncelemesi. Turizm Ve İşletme Bilimleri Dergisi, 4(1), 183-202.