Direct Marketing for High Nature Value Products – The Bulgarian Approach

Yulia Dzhabarova; Mariya Peneva

Direct Marketing for High Nature Value Products – The Bulgarian Approach

Year 2014, Volume: 1 Issue: Özel Sayı-2, 1784 - 1789, 01.03.2014

Abstract

The survey is carried out on the example of Bratsigovo Bessarapski Hills in the Central south part of Bulgaria. This area is under Natura 2000, designated as Specially Protected Area, and contains entirely a proposed Site of Community Interest. For the purpose of the analysis the regional factors of sustainability are identified. An increasing part of the farms in the region are applying the High Nature Value (HNV) System. They are predominantly small-sized farms, developing traditional farming, and delivering their products mostly to the local markets. Unfortunately, the market for these value-added products is still not developed, and the farmers cannot get extra price. The main goal of the paper is to propose a market-delivery system for HNV products with a contribution to the sustainable local development. Such a system will enable farmers to get greater flexibility, a big choice in planning and realizing the sales, as well as reducing their dependence on intermediaries. The study is based on the research findings of the Bulgarian team in the frame of FP7 project entitled “Farming transitions: Pathways towards regional sustainability of agriculture in Europe” (FarmPath)

Keywords

High-nature-value system, direct farm marketing, sustainable local development

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