Web of Science Veri Tabanında Yer Alan Spor Pazarlaması Temalı Makalelerin Bibliometrik Analizi

Yıl 2021, Cilt: 5 Sayı: 1, 33 - 44, 30.06.2021

Ahmet Yavuz Karafil Mehmet Haşim Akgül

https://doi.org/10.32706/tusbid.932936

Öz

Bu araştırmanın amacı, web of science veri tabanında yer alan spor pazarlaması temalı makalelerin bibliometrik analizinin yapılmasıdır. Araştırma mevcut durumu herhangi bir değişiklik yapmadan belirttiği için betimsel araştırma modelindedir. Ayrıca belirli bir zaman aralığı içerisinde yayınlanmış makalelerin ele alındığı bu çalışma betimsel araştırma modellerinden kesitsel araştırma özelliği taşımaktadır. Araştırma kapsamında, 1993-2020 zaman aralığında web of science veri tabanında toplam 176 makale araştırmanın evrenini oluşturmuştur. Verilerin analizinde tanımlayıcı istatistik yöntemleri kullanılmış ve Vos wiever kullanılarak ilişki haritaları ve yoğunluk haritaları oluşturulmuştur. Araştırmada değerlendirme yapılması sağlanacak kriterler literatüre göre ve literatürden farklı bilgiler sağlaması açısından araştırmacı tarafından oluşturulmuştur. Bu kriterler, makale sayısı, ülkelere göre atıf sayısı, araştırmalarda kullanılan yöntemsel model, web of science veri tabanındaki farklı indeksler, sci-ssci indekslerinde belirtilen nitelik ölçütleri gibi unsurlardan oluşmaktadır. Sonuç olarak; araştırma kapsamında web of science veri tabanında değerlendirilen spor pazarlaması temalı makalelerin yöntemsel model olarak genellikle nitel araştırmaları benimsedikleri, yayınlanan makalelerin daha çok ssci ve sci indekslerde yoğunlaştıkları ve bu dergilerdeki yayınların çoğu Q2 niteliğinde yayımlanan makaleler olduğu sonucuna ulaşılmıştır.

Anahtar Kelimeler

Bibliyometrik Analiz, Spor Pazarlaması, Web of Science

Bibliometric Analysis of Sports Marketing-Related Articles on the Web of Science Database

Öz

The objective of the study was to perform a bibliometric analysis of all sports marketing-related publications in the Web of Science Database. This study is descriptive, it presents the current situation without any changes. Also, since it studies the publications within a certain period, this study is a cross-sectional study, one of the descriptive research models. A total of 176 publications on the Web of Science Database between 1993 and 2020 constitute the universe of the study. Descriptive statistical methods were used in the data analysis. Network maps and density maps were created using Voswiever. The evaluation criteria were determined according to the literature by the researcher to provide different information from the literature. These criteria consist of elements such as the number of articles, the number of citations by country, the methodological model used in studies, and the criteria specified in the SCI-SSCI indexes and different indexes of the web of science database. It has been concluded that the sports marketing-related publications in the Web of Science Database mostly used qualitative research model, the articles were mostly published on SSCI and SCI indexes, and most of the publications in these journals were published in Q2.

Anahtar Kelimeler

Bibliometric Analysis, Sports Marketing, Web of Science

Kaynakça

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