The Role Of The Wine Industry Of Atu Gagauzia In The Economy Of The Republic Of Moldova: Current State And Development Potential

Yıl 2019, Cilt: 1 Sayı: 5, 67 - 71, 27.12.2019

Nadejda Ianıoglo Svetlana Curaxına

Öz

In the article, the authors characterize the current state of the wine industry of the Republic of Moldova and ATU Gagauzia, and aim to show the prospects for the growth of the efficiency of the industry and increase its competitiveness. The authors analyze the dynamics of production in the Republic of Moldova and in the ATU Gagauzia of such types of wine products as sparkling wines, natural grape wines and fortified wines, where it can be noted that during 2014-2018 in the Republic of Moldova the volume of sparkling wines and the volume of natural grape wines is growing and shows a positive trend. Also, the volume of sparkling wines and natural grape wines produced in the ATU Ggauzia for the period 2014-2018 is growing and shows a positive trend. It is noted that in general, the dynamics of wine production is positive, despite the fact that the dynamics of fruit-bearing grape plantations does not have a clear positive trend. The article also provides a SWOT analysis of the wine industry of ATU Gagauzia, identifies the main ways of development of the industry and proposes specific measures to achieve more effective development of the industry in the region. As a result of the SWOT analysis, promising goals for the development of the wine industry of ATU Gagauzia were determined. To achieve these goals, the authors propose to implement the following activities: - creation of a regional wine cluster, which will serve as an impetus for the development and competitiveness of the wine industry and the region as a whole; - to development of wine tourism , which includes not only familiarization with the technology of growing grapes, wine production, but also familiarization with the history, culture and traditions of the region; to use of digital marketing technologies as a tool to promote wine products in foreign markets.

Anahtar Kelimeler

Viticulture, Winemaking, Wine production, Clustering, Wine tourism, Marketing

The Role Of The Wine Industry Of Atu Gagauzia In The Economy Of The Republic Of Moldova: Current State And Development Potential

Öz

In the article, the authors characterize the current state of the wine industry of the Republic of Moldova and ATU Gagauzia, and aim to show the prospects for the growth of the efficiency of the industry and increase its competitiveness. The authors analyze the dynamics of production in the Republic of Moldova and in the ATU Gagauzia of such types of wine products as sparkling wines, natural grape wines and fortified wines, where it can be noted that during 2014-2018 in the Republic of Moldova the volume of sparkling wines and the volume of natural grape wines is growing and shows a positive trend. Also, the volume of sparkling wines and natural grape wines produced in the ATU Ggauzia for the period 2014-2018 is growing and shows a positive trend. It is noted that in general, the dynamics of wine production is positive, despite the fact that the dynamics of fruit-bearing grape plantations does not have a clear positive trend. The article also provides a SWOT analysis of the wine industry of ATU Gagauzia, identifies the main ways of development of the industry and proposes specific measures to achieve more effective development of the industry in the region. As a result of the SWOT analysis, promising goals for the development of the wine industry of ATU Gagauzia were determined. To achieve these goals, the authors propose to implement the following activities: - creation of a regional wine cluster, which will serve as an impetus for the development and competitiveness of the wine industry and the region as a whole; - to development of wine tourism , which includes not only familiarization with the technology of growing grapes, wine production, but also familiarization with the history, culture and traditions of the region; to use of digital marketing technologies as a tool to promote wine products in foreign markets.

Anahtar Kelimeler

Viticulture, Winemaking, Wine production, Clustering, Wine tourism, Marketing

Kaynakça

• Gagauzia the land of gagauzians, 2019. Informational portal about wine tours in Moldova. URL: https://winetours.md/eng/full-day-wine-tours/gagauzia-the-land-of-gagauzians
• Hasanov, R., 2009. Синергический эффект кластера// Проблемы современной экономики, N 3 (31). URL: http://www.m-economy.ru/art.php?nArtId=2784
• Levitskaya, A., 2019. Развитие потенциала виноградарства и винного туризма в АТО Гагаузия // Экономический вестник университета. Сборник научных трудов ученых и аспирантов. 7-14 pp. URL: https://cyberleninka.ru/article/n/razvitie-potentsiala-vinogradarstva-i-vinnogo-turizma-v-ato-gagauziya
• Levitskaia A., Ianioglo N., 2018. Digital marketing technologies as an effective tool for promotion of tourism in the Republic of Moldova. In: Scientific Journal, Odessa (Ukraine). Volume 2, № 3.- p.77-84.
• National Bank of Statistics of Moldova, 2018 URL: http://statbank.statistica.md