İçsel Pazarlama ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişki: Spor Örgütlerinde Bir Uygulama

Süleymen Murat Yıldız

İçsel Pazarlama ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişki: Spor Örgütlerinde Bir Uygulama

Öz

Bu çalışma içsel pazarlama ile örgütsel vatandaşlık davranışı arasındaki ilişkiyi spor örgütleri bağlamında incelemeyi amaçlamıştır. Veriler Türkiye'nin batı bölgesinde spor hizmeti veren kamu kurumları çalışanlarından elde edilmiştir. Veri toplama aracı olarak Yıldız ve Kara (2017) tarafından geliştirilen içsel pazarlama ölçeği ve Bolat ve diğerleri (2009) tarafından derlenen örgütsel vatandaşlık davranışı ölçeği kullanılmıştır. Araştırma hipotezlerini test etmek için hiyerarşik regresyon analizi kullanılmıştır. Analiz sonuçları içsel pazarlamanın örgütsel vatandaşlık davranışı üzerinde anlamlı ve olumlu bir etkiye sahip olduğunu göstermiştir (β=0,239; p<0,05). Ayrıca içsel pazarlamanın örgütsel vatandaşlık davranışının yalnızca vicdanlılık, centilmenlik ve sivil erdem alt boyutlarını anlamlı ve pozitif yönde etkilediği görülmüştür.

Anahtar Kelimeler

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Ayrıntılar

Birincil Dil

Türkçe

Konular

Spor Faaliyetleri Yönetimi

Bölüm

İnceleme Makalesi

Yazarlar

Süleymen Murat Yıldız ^* Bu kişi benim
Türkiye

Yayımlanma Tarihi

30 Nisan 2024

Gönderilme Tarihi

15 Ocak 2024

Kabul Tarihi

28 Mart 2024

Yayımlandığı Sayı

Yıl 2024 Cilt: 5 Sayı: 1

IZ

https://izlik.org/JA48AG55HU

Kaynak Göster

RIS / Bibtex

APA

Yıldız, S. M. (2024). İçsel Pazarlama ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişki: Spor Örgütlerinde Bir Uygulama. Uluslararası Bozok Spor Bilimleri Dergisi, 5(1), 33-45. https://izlik.org/JA48AG55HU

AMA

1.Yıldız SM. İçsel Pazarlama ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişki: Spor Örgütlerinde Bir Uygulama. ubosbid. 2024;5(1):33-45. https://izlik.org/JA48AG55HU

Chicago

Yıldız, Süleymen Murat. 2024. “İçsel Pazarlama ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişki: Spor Örgütlerinde Bir Uygulama”. Uluslararası Bozok Spor Bilimleri Dergisi 5 (1): 33-45. https://izlik.org/JA48AG55HU.

EndNote

Yıldız SM (01 Nisan 2024) İçsel Pazarlama ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişki: Spor Örgütlerinde Bir Uygulama. Uluslararası Bozok Spor Bilimleri Dergisi 5 1 33–45.

IEEE

[1]S. M. Yıldız, “İçsel Pazarlama ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişki: Spor Örgütlerinde Bir Uygulama”, ubosbid, c. 5, sy 1, ss. 33–45, Nis. 2024, [çevrimiçi]. Erişim adresi: https://izlik.org/JA48AG55HU

ISNAD

Yıldız, Süleymen Murat. “İçsel Pazarlama ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişki: Spor Örgütlerinde Bir Uygulama”. Uluslararası Bozok Spor Bilimleri Dergisi 5/1 (01 Nisan 2024): 33-45. https://izlik.org/JA48AG55HU.

JAMA

1.Yıldız SM. İçsel Pazarlama ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişki: Spor Örgütlerinde Bir Uygulama. ubosbid. 2024;5:33–45.

MLA

Yıldız, Süleymen Murat. “İçsel Pazarlama ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişki: Spor Örgütlerinde Bir Uygulama”. Uluslararası Bozok Spor Bilimleri Dergisi, c. 5, sy 1, Nisan 2024, ss. 33-45, https://izlik.org/JA48AG55HU.

Vancouver

1.Süleymen Murat Yıldız. İçsel Pazarlama ve Örgütsel Vatandaşlık Davranışı Arasındaki İlişki: Spor Örgütlerinde Bir Uygulama. ubosbid [Internet]. 01 Nisan 2024;5(1):33-45. Erişim adresi: https://izlik.org/JA48AG55HU