Does the Olympic Torch Light in Tokyo or on Twitter?

Yıl 2023, Cilt: 4 Sayı: 2, 90 - 100, 31.08.2023

Pelin Avcı

Öz

This study was conducted to examine the social reflections of various social criticism, protest, feelings, and attitudes related to the 2021 Tokyo Olympics. The data of this study were obtained from Twitter which is one of the social media platforms. In this study, MAXQDA (Analytics Pro 2022; VERBI GmbH Berlin, Germany) was used as a digital tool for qualitative studies and data management. In total, the number of tweets collected in English was 100,000, and the tweets collected in Turkish were 92,179. Retweets, replays, tweets that are not posted in the target language, and tweets from illegal betting sites were not included in this analysis. When these tweets were discarded from the study, 44,845 unique tweets in English and 59,013 unique tweets in Turkish were obtained. Sentiment analysis was performed on the English tweets sent across the world. For the tweets posted in Turkish, an inductive method was used and content analysis was performed. Codes, categories, and themes were determined and MAXMaps Single-Case Model (Code Hierarchy) was used from the Visual Tools tab in MAXQDA. As a result of the study, when the sentiment analysis was examined, it was seen that socially, individuals developed positive feelings towards sports activities during the Covid-19 pandemic. When Turkey's attitudes towards the Tokyo Olympics were evaluated, supportive and flattering statements were made to the successful athletes and the branches in which achievements were obtained. It was mentioned that accurate education and goals are prerequisites for success, and it is enjoyable to watch different sports branches. Also, it was stated that the existence of prejudices based on religious, political, and cultural values is the biggest obstacle to the development of sports and athletes.

Anahtar Kelimeler

Tokyo Olympics, Twitter, Qualitative Analysis

Kaynakça

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