SOSYAL MEDYA KULLANICILARININ SOSYAL MEDYAYA İLİŞKİN TUTUMLARININ İNCELENMESİ

Yıl 2022, Cilt: 11 Sayı: 22, 76 - 95, 30.12.2022

Vahid Sinap

Öz

Bu araştırmada, sosyal medya kullanıcılarının sosyal medya kullanım özelliklerinin belirlenmesi ve sosyal medya tutumlarının çeşitli değişkenler açısından incelenmesi amaçlanmıştır. Tarama türünde betimsel bir çalışma olarak gerçekleştirilen araştırmanın evrenini sosyal medya kullanıcıları oluşturmaktadır. Araştırmanın örneklemi ise olasılığı bilinmeyen örnekleme yöntemlerinden kolaylıkla bulunabilen örnekleme yöntemi ile belirlenmiştir. Bu bağlamda Instagram adlı sosyal medya platformunda paylaşımlarda bulunan bir sayfa aracılığıyla 462 kullanıcıya ulaşılmıştır. Veri toplama aracı olarak, araştırmacı tarafından hazırlanan “Kişisel Bilgi formu” ve 4 faktör ve 23 maddeden oluşan “Sosyal Medya Tutum Ölçeği” kullanılmıştır. Çalışmadan elde edilen veriler SPSS (Statistical Package for the Social Sciences) paket programı ile analiz edilmiştir. Araştırmada, sosyal medya kullanıcılarının sosyal medya kullanım özelliklerini betimleyici frekans ve yüzde dağılımları çıkarılmış, ardından sosyal medya kullanıcılarının sosyal medyaya ilişkin tutumlarının farklı değişkenler açısından anlamlı seviyede farklılaşıp farklılaşmadığını anlamak amacıyla iki değişkenli gruplar için bağımsız örneklemler “t-testi”, iki değişkenden fazla gruplardaysa “Tek Yönlü Varyans Analizi (ANOVA)” yapılmıştır. Araştırmadan elde edilen bulgulara göre; katılımcıların yarısına yakını günde 3-4 saat aralığında internette vakit geçirmektedir. Katılımcılar; internete en çok cep telefonları ile bağlanmakta, interneti en çok sosyal medyaya erişim amacıyla kullanmakta, en çok Instagram sosyal medya platformunda vakit geçirmektedirler. Sosyal medyayı ise en çok iletişim kurma amacıyla kullanmaktadırlar. Katılımcıların sosyal medyaya ilişkin tutumları orta düzeyde tespit edilmiş olmakla birlikte cinsiyet, yaş ve eğitim seviyesi değişkenleri açısından da anlamlı farklılıklar bulunmuştur.

Anahtar Kelimeler

Instagram, Sosyal medya, Tutum

EXAMINATION OF THE SOCIAL MEDIA USERS’ ATTITUDE CONCERNING SOCIAL MEDIA

Öz

In this research, it is aimed to determine the social media usage characteristics of social media users and to examine their social media attitudes in terms of various variables. The population of the research, which was carried out as a descriptive study in the survey model, consists of social media users. The sample of the study is convenience sampling model as a non-probability sampling method. In this context, 462 users were reached through a page on Instagram. "Personal Information Form" prepared by the researcher and "Social Media Attitude Scale" consisting of 4 factors and 23 items were used as data collection tools. The data obtained from the study were analyzed with the SPSS (Statistical Package for the Social Sciences) program. In the research, frequency and percentage distributions describing social media usage characteristics of social media users were created. Then, to understand whether the attitudes of social media users towards social media differ significantly in terms of different variables, independent samples "t-test" was conducted for bivariate groups. “One-Way Analysis of Variance (ANOVA)” was performed in groups with more than two variables. According to the findings, nearly half of the participants spend 3-4 hours a day on the Internet. Participants, they connect to the Internet mostly with their mobile phones, use the Internet mostly for access to social media, and spend most of their time on the social media platform Instagram. They use social media mostly for communication purposes. Although the attitudes of the participants towards social media were determined at a moderate level, significant differences were also found in terms of gender, age, and education level variables.

Anahtar Kelimeler

Instagram, Social Media, Attitude

Kaynakça

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