Sosyal Medyada Ekonomik Haberlerde Dezenformasyon: Nedenleri, Etkileri ve Mücadele Stratejileri

Yıl 2025, Cilt: 9 Sayı: 2, 175 - 185, 31.12.2025

Hüseyin Koçarslan , Erhan Kılınç , Alper Gedik , Selma Soylu

https://doi.org/10.33461/uybisbbd.1822544

Öz

Sosyal medya, modern bilgi ekosistemini dönüştürmüş olsa da özellikle ekonomi gibi kritik alanlarda dezenformasyonun kontrolsüz yayılımına zemin hazırlamıştır. Bu makale, sosyal medyadaki ekonomik dezenformasyonun yayılma mekanizmalarını, yarattığı etkileri ve mücadele stratejilerini sistematik bir şekilde incelemeyi amaçlamaktadır. Çalışma, dezenformasyonun yenilikçi ve duygusal içeriği sayesinde gerçek haberlere kıyasla çok daha hızlı yayıldığını vurgulamakta; sosyal botlar, algoritmik yankı odaları ve profesyonelce kurgulanmış içeriklerin bu süreci daha da güçlendirdiğini ortaya koymaktadır. Araştırmalar, bu tür yanlış bilginin piyasalar üzerinde somut etkileri olduğunu göstermektedir. Yanlış finansal haberler, özellikle küçük şirket hisselerinde anormal işlem hacimlerine ve fiyat oynaklığına yol açabilmekte, hatta kısa süreli maruziyet bile bireylerin kararlarını bilinçaltı düzeyde etkileyebilmektedir. Bunun ötesinde, dezenformasyon kamusal güveni aşındırmakta ve demokratik süreçleri tehdit etmektedir. Bu çalışma, sorunla mücadelenin tek bir yöntemle çözülemeyeceğini, çok boyutlu bir yaklaşım gerektirdiğini savunmaktadır. Önerilen stratejiler arasında, yapay zeka destekli tespit sistemlerinin geliştirilmesi, toplumun dijital okuryazarlık ve eleştirel düşünme becerilerinin güçlendirilmesi, sosyal medya platformlarının hesap verebilirliğinin artırılması ve etkin düzenleyici çerçevelerin oluşturulması yer almaktadır. Bu kapsamlı yaklaşım hem finansal piyasaların bütünlüğünü korumak hem de demokratik toplum yapısını sürdürmek için hayati öneme sahiptir.

Anahtar Kelimeler

Sosyal Medya , Dezenformasyon , Ekonomi haberleri

Disinformation In Economic News on Social Media: Causes, Effects and Combat Strategies

Öz

Abstract
Although social media has transformed the modern information ecosystem, it has also paved the way for the uncontrolled spread of disinformation, particularly in critical areas such as economics. This article aims to systematically examine the dissemination mechanisms, impacts, and counter-strategies related to economic disinformation on social media. The study emphasizes that disinformation spreads much faster than true news due to its novel and emotional content, and reveals that social bots, algorithmic echo chambers, and professionally crafted content further amplify this process. Researches demonstrates that such false information has tangible effects on markets. Misleading financial news can lead to abnormal trading volumes and price volatility, especially in small-cap stocks, and even brief exposure can subconsciously influence individuals' decisions. Beyond this, disinformation erodes public trust and threatens democratic processes. This study argues that combating the problem cannot be achieved through a single method and requires a multi-faceted approach. Proposed strategies include the development of AI-powered detection systems, the enhancement of societal digital literacy and critical thinking skills, increased accountability for social media platforms, and the establishment of effective regulatory frameworks. This comprehensive approach is vital for both safeguarding the integrity of financial markets and sustaining the structure of a democratic society.

Anahtar Kelimeler

Social Media , Disinformation , Economic News.

Kaynakça

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