Where Psychology Meets Consumer Behavior: A Network Analysis for Problematic Consumer Behavior
Öz
Contemporary consumer behavior is increasingly changing its course from complete rational models to bounded rationales. In line with this change, the variables used in consumer behavior research are both changing and differentiating its course. This research is focused on problematic consumer behavior and seeks answers for which variables are most relevant with the topic and how they are connected. With a systematic review following PRISMA guidelines identified a total of 57 variables; however, due to the limited number of studies, only 35 variables were included. Then, 350 research article have been examined, and a co-occurrence matrix is formed. Results indicate that Impulsive, Compulsive, Self-control, Materialism, and FOMO form the central core of PCB, while variables such as Gambling, Binge Eating, Binge Watching, and Hoarding etc. are connected indirectly through these central constructs. These findings highlight theoretical imbalances in literature and provide an integrative framework for advancing research on problematic consumer behavior.
Anahtar Kelimeler
Problematic Consumer Behavior, Psychological Drivers, Co-occurrence Network
Kaynakça
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