A RESEARCH ON THE EFFECTS OF DEMOGRAPHIC AND SOCIO-ECONOMIC STATUS FACTORS ON CONSUMER PREFERENCES IN FURNITURE PURCHASE (CASE OF BLACK SEA REGION)

Yıl 2019, Cilt: 1 Sayı: 2, 63 - 76, 25.12.2019

İlker Akyüz Nadir Ersen Kadri Cemil Akyüz Bahadır Çağrı Bayram

Öz

Consumer behaviour is an issue that must be studied by businesses in terms of marketing. The stages of purchasing any product can be different for each customer. Rapidly developing economic changes lead to strategic decisions such as gain new customers, the customer retention. Home furniture is very important in Forestry Products Industry in terms of both export and domestic consumption. In this study, factors affecting consumers in the Eastern Black Sea region when purchasing furniture (before, during, and after) were investigated. In addition, strategies for acquiring new consumers for furniture businesses were presented. The data were collected by face-to-face survey method and analyzed in SPSS statistics program and the results were explained.

Anahtar Kelimeler

Furniture, Customer, Socio-economic status

Teşekkür

This study was presented as a full text at the "1rd international technology science and design symposium" and published in a full text book.

Kaynakça

• Akyüz İ. (1998). The Study of Consumers’ Behavior on Preferences of Furniture in Point of Sex (Trabzon county center model). Master Thesis, Karadeniz Technical University, Graduate School of Natural and Applied Sciences, Trabzon.
• Akyüz İ. (2006). The Effects of Socio-Cultural and Socio-Psychological Factors on Consumer Behavior During Furniture Purchase. PhD Thesis, Karadeniz Technical University, Graduate School of Natural and Applied Sciences, Trabzon.
• Andaç T. (2008). A Research on Furniture Consumer Preference in Kayseri. Master Thesis, Kahramanmaraş Sütçü İmam University, Graduate School of Natural and Applied Sciences, Kahramanmaraş.
• Arpacı F. (2014). Furniture Purchasing, Using Behaviors of Consumers Living in Ankara and Their Problems Regarding Furniture Purchasing. International Refereed Journal of Marketing and Market Researches, 2(1), 1-15.
• Arpacı F. and Obuz K. (2013). Consumers Preferences Related To Furniture. ACADEMIC SIGHT International Refereed Online Journal of Social Sciences, 36, 1-20.
• Burdurlu E., İlçe A.C. and Ciritcioğlu H.H. (2004). The Preference Priorities of the Consumers on Furniture Product Characteristics. Hacettepe University Journal of Sociological Research. Retrieved from http://www.sdergi.hacettepe.edu.tr/burdurlu_cerceve.html.
• Demircioğlu B. (2012). Brand Effect on The Behavior of The Consumer. Master Thesis, Kahramanmaraş Sütçü İmam University, Institute of Social Sciences, Kahramanmaraş.
• Erdinler E.S. and Koç K.H. (2015). Consumer Preferences and Design Demands in Furniture, “in 3rd National Furniture Congress,” Konya, Turkey, April 10-12, 2015, pp.1136-1149.
• Gerlevik D. (2012). Via Internet Shopping' Effects on Consumer Behaviour. Master Thesis, Atılım University, Institute of Social Sciences, Ankara.
• İslamoğlu A. H. (1990). A Research on the Roles of Family Members in the Purchasing Decisions of Durable Consumer Goods. Marketing World, 4(19), p. 21.
• Kalınkara V. (2016). Consumer Behavior in Purchasing Home furniture. Turkey Journal of Social Studies, 20(1), 233-247. Odabaşı Y. and Barış G. Consumer Behavior. Mediacat Publishing, İstanbul (2002).
• Korkut D.S. and Kaval S. (2015). Consumer Preferences in Furniture Selection: The example of Düzce. Düzce University Journal of Forestry, 11(1), 42-51.
• Öztürk E. (2006). Effect and Importance of Certificate of Quality on Customer Purchase Behaviour. Master Thesis, Marmara University, Institute of Social Sciences, İstanbul.
• Penpece D. (2006). The Factors Which Determine the Consumer Behavior: The Effect Of Culture On Consumer Behavior. Kahramanmaraş Sütçü İmam University, Institute of Social Sciences, Kahramanmaraş.