COVID-19 Salgınının Kültür Sanat Tüketimine Etkisi Üzerine Literatür İncelemesi

Öz

COVID-19 salgını sonrasında kültür sanat tüketim modelleri hızla değişmekte ve kendine yeni kanallar aramaktadır. Bu araştırmayla Dünya çapında dönüşüm yaşayan sanat pazarının güncel durumunu anlamak ve buradaki aktörlerin gelecekte var olabilmek için neler yapabileceklerini saptamak amaçlanmıştır. 2020-2021 süresince kültür sanat tüketimi ile ilgili yapılmış güncel araştırmalara ulaşma hedefiyle bir literatür incelemesi yapılmıştır. Yapılmış araştırmalardan ve örnek vakalardan elde edilen bilgiler ışığında kültür ve sanatın her alanında dijitalleşme kaçınılmazdır. Bu alanda dijital tüketim kendi başına bir yenilik olmamasına rağmen, küresel kriz üç ana konuyu gündeme getirmiştir: aktörlerin çevrimiçi bir dil oluşturmasının kısa vadeli gerekliliği, bazı kültürel kurumların dijital çağa verimli bir şekilde girme konusundaki gecikmesi veya yetersizliği ve daha geniş bir kitleye ulaşma fırsatı.

Anahtar Kelimeler

• Sanat, COVID-19, Dijitalleşme, Sanat Pazarı, Çevrimiçi Sanat Platformları, Kültür

LITERATURE STUDY ON THE EFFECT OF THE COVID-19 ON CULTURE AND ART CONSUMPTION

Öz

After the COVID-19 pandemic, culture and art consumption patterns are changing rapidly and they are looking for new channels. With this research, it is aimed to understand the current situation of the transforming art market around the world and to determine what the market actors can do in order to exist in the future. A literature review was conducted with the aim of reaching up-to-date research on culture and art consumption during 2020-2021. According to the information obtained from the researches and case studies, digitalization is inevitable in every field of culture and art. Digital consumption of art is not a new concept yet the global crisis has brought three major issues on the agenda: the short-term requirement for actors to create an online language, the insufficiency or delay of some cultural institutions to efficiently step into the digitalisation, and the opportunity to reach a wider audience.

Anahtar Kelimeler

• Art, COVID-19, Digitalization, Art Market, Online Art Platforms, Culture

Kaynakça

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