COVID-19 IMPACTS ON RETAIL SECTOR: AN EVENT STUDY APPROACH ON TURKISH RETAILERS

Öz

Ekonominin diğer sektörleri gibi Perakende sektörü de küresel ve bu çalışmanın da incelemeyi amaçladığı gibi Türkiye'de Covid-19 pandemisinden ciddi şekilde etkilendi. Bir sektörün bir olgudan etkilenip etkilenmediğini gösteren bir gösterge, o sektördeki işletmelerin hisse senedi değerinin getiri oranıdır. Bu nedenle, Covid-19 salgınının onları nasıl etkilediğini öğrenmek için pandemi günlerinde aktif perakendeciler hakkında Borsa İstanbul BİST 'ten alınan veriler üzerinden "Event Study" uygulanmaktadır. Son olarak, yöneticilere ve perakendecilere yeni trendleri işletmelerinde nasıl değerlendirebilecekleri konusunda bazı önerilerde bulunulmuştur.

Anahtar Kelimeler

• Perakende, Trendler, Olay Çalışması, Getiri Oranı

COVID-19'UN PERAKENDE SEKTÖRÜNE ETKILERI: TÜRK PERAKENDECILERINE OLAY ÇALIŞMASI YAKLAŞIMI

Öz

Retail sector, as well as other sectors of the economy, has been affected by Covid-19 pandemic severely globally, and as this study aims to examine, in Turkey. An indicator that shows if a sector was impacted by a phenomenon is the rate of return on the stock value of the businesses in that sector, therefore, Event study is applied on the data driven from Istanbul Stock Market BIST on active retailers during the pandemic days in order to find out how the outbreak affected them. In the end, some suggestions to the managers and retailers on how to utilize new trends in their businesses are discussed.

Anahtar Kelimeler

• Retail, Trends, Event Study, Rate of Return

Kaynakça

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