KÜRESELLEŞMENIN MÜZIKAL EĞILIMLER VE KÜLTÜREL IFADELER ÜZERINDEKI ETKISININ ANALIZI

Öz

Bu çalışmanın amacı, küresel eğilimlerin yerel müzik sahnelerinin gelişimini hangi mekanizmalar aracılığıyla etkilediğini tespit etmektir. Çalışma, kültürel melezleşme, dijital platformların rolü ve dinleme alışkanlıklarındaki değişimlere odaklanarak küreselleşme ile müzik türlerindeki değişimler arasındaki ilişkiyi incelemektedir. Spesifik olarak, bu süreçlerin geleneksel müzik unsurlarının modern tüketim koşullarına adaptasyonuna ve müzik trendlerinin evrimine nasıl katkıda bulunduğunu analiz etmektedir. Sanatçıların milliyeti, tür, icra dili ve diğer faktörler gibi çeşitli kriterler değerlendirilerek 2015 ve 2024 yıllarına ait popüler parçalar üzerinde karşılaştırmalı bir analiz yapılmıştır. Çalışma, küreselleşmenin kültürel zenginleşmeyi desteklediğini ve yeniliği teşvik ettiğini ancak aynı zamanda standartlaşmaya ve kültürel benzersizliğin kaybına da yol açabileceğini ortaya koymaktadır. Küreselleşmenin Ukrayna müzik sahnesi üzerindeki etkisine özel bir önem verilmekte, kültür kurumlarının modernleştirilmesi ve yaratıcı endüstrilerin desteklenmesinin önemi vurgulanmaktadır. Çalışma, homojenleşmeyi önlemek ve müzikal ifadelerin çeşitliliğini sağlamak için yerel müzik geleneklerinin korunmasının gerekliliğini vurgulamaktadır. Ayrıca, müzikal ifadelerin çeşitliliğinin korunmasına yardımcı olan ve kültürel sahnelerin dış etkilere karşı direncini artıran yerel yaratıcı girişimlerin desteklenmesi gibi standartlaşmaya karşı potansiyel stratejileri de araştırmaktadır. Bulgular, küreselleşmenin müzik sahneleri üzerinde hem olumlu hem de olumsuz etkileri olan karmaşık bir olgu olduğunu teyit etmektedir. Benzersiz kültürel kimlikleri korurken küresel zorluklara uyum sağlamak çok önemlidir.

Anahtar Kelimeler

• Kültürel Entegrasyon
• Yerel Müzik Sahneleri
• Dijital Platformlar
• Müziğin Uluslararasılaşması
• Dünya Müziği
• Pop Rock

ANALYSIS OF THE IMPACT OF GLOBALISATION ON MUSICAL TRENDS AND CULTURAL EXPRESSIONS

Abstract

The purpose of this study is to identify the mechanisms through which global trends influence the development of local music scenes. The study explores the relationship between globalisation and changes in musical genres, focusing on cultural hybridisation, the role of digital platforms, and shifts in listening habits. Specifically, it analyses how these processes contribute to the adaptation of traditional musical elements to modern consumption conditions and the evolution of musical trends. A comparative analysis is conducted on popular tracks from 2015 and 2024, assessing various criteria such as the nationality of the artists, genre, language of performance, and other factors. The study discovers that globalisation fosters cultural enrichment and stimulates innovation but can also lead to standardisation and the loss of cultural uniqueness. Special attention is given to the impact of globalisation on the Ukrainian music scene, emphasising the importance of modernising cultural institutions and supporting creative industries. The study highlights the necessity of preserving local musical traditions to avoid homogenisation and ensure the diversity of musical expressions. It also explores potential strategies to counteract standardisation, such as supporting local creative initiatives, which help maintain the diversity of musical expressions and enhance the resilience of cultural scenes to external influences. The findings confirm that globalisation is a complex phenomenon, with both positive and negative effects on music scenes. It is crucial to adapt to global challenges while preserving unique cultural identities.

Keywords

• Cultural Integration
• Local Music Scenes
• Digital Platforms
• Internationalisation of Music
• World Music
• Pop Rock

Kaynakça

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