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Role Perceptions of Public Relations Practitioners: Kyrgyzstan Sample

Year 2021, Volume: 25 Issue: 4, 1573 - 1592, 28.12.2021
https://doi.org/10.53487/ataunisosbil.951280

Abstract

: In order to determine the condition of the public relations sector in a particular country, it is important to define the role perception public relations practitioner. Studies aimed at roles in public relations started in 1978, when the first research was conducted by Broom and Smith. As a result of this study, 5 fundamental roles of practitioners were identified. In Kyrgyzstan, public relations field began to develop after the 90s with the acquisition of independence.. This study presents the results of a research aimed at identifying the fundamental roles of public relations practitioners in Kyrgyzstan. This study based on the work of Broom and Smith. In-depth interviews were conducted with 24 public relations practitioners to determipublic relations rolesne which basic roles they fulfilled. As a result of the research, it has been revealed that the public relations practitioners in Kyrgyzstan play 4 roles among 5 basic roles and more technician roles than the manager role categories.

References

  • Akar, H.(2011). Halkla İlişkiler Rolleri ve Algılanmasına Yönelik Uygulamalı Bir Çalışma (Doktora Tezi). Konya: Selçuk Üniversitesi Sosyal Bilimler Enstitüsü, Konya.
  • Artışeva, M. (2017). “Kırgızistan’da Halkla İlişkiler Mesleğinin Gelişmesinde Yüksek Öğretim Kurumlarının Rolü”. Manas Journal of Social Studies, (6):4 s. 541-558.
  • Berkowitz, D., & Hristodoulakis, I. (1999). “Practitioners Roles, Public Relations Education, and Professional Socialization: An Exploratory Study”. Journal of Public Relations Research, 11 (1), 91-103.
  • Broom, G., & Smith, G. (1978 August). “Toward an Understanding of Public Relations Roles: An Empirical Test of Five Roles: Models’ Impact on Clients”. Paper presented at the Annual Meeting of the Association for Education in Journalism, Seattle.
  • Culberston, H. (1985). “Public Relations Practitioner Roles – Their Meanings for Educators”. Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication, Memphis.
  • Dey, I.(1993).Qualitative Data Analysis: A User Friendly Guide for Social Scientists. London: Routledge Publications.
  • Dozier, D. (1984). “Program evaluation roles of practitioners”. Public Relations Review, 10 (2),p.13-21.
  • Holtzhausen, D., Petersen, B. & Tindall, N. (2009). “Exploding in the Myth of the Symmetrical/Asymmetrical Dichotomy: Public Relations Models in the New South Africa”. Journal of Public Relations Research, 15 (4), 305-341.
  • Johnson, M. (1997). “Public Relations and Technology: Practitioner Perspectives”. Journal of Public Relations Research 9 (3), 213-236.
  • Karataş, Z. (2015). “Sosyal Bilimlerde Nitel Araştırma Yöntemleri”. Manevi Temelli Sosyal Hizmet Araştırmaları Dergisi 1 (1), 62-80. https://www.researchgate.net/publication/326572259_Sosyal_Bilim_Arastirmalarinda_Paradigma_Degisimi_Nitel_Yaklasimin_Yukselisi
  • Shulte, Y. (2008) Analusis of The Process of Democratization in Kyrgyzstan Trough The Definition of The Role and Functions of NGOs. Kyrgyzstan ant The Present Stage of Development. Bişkek: Center of Social Research, American University of Central Asia.
  • Şimşek, H., & Yıldırım, A. (2005). Sosyal Bilimlerde Nitel Araştırma Yöntemleri. Ankara: Seçkin Yayıncılık.
  • Steyn, B. & Everett, T. (2009). “International Comparative Study Indicates Different PR Roles in South Africa and The UK, Using the Same Measuring Instrument”. Tripodos 24 (2009), 95-105. https://www.academia.edu/6330643/2009_B_Steyn_and_T_Everett_International_comparative_study_indicates_different_PR_roles_in_South_Africa_and_the_UK_using_the_same_measuring_instrument
  • Terry, V. (2009). “Lobbyists and Their Stories: Classic PR Practitioner Role Models as Functions of Burkean Human Motivations”. Journal of Public Relations Research, 13, 235-263. doi: 10.1207/S1532754XJPRR1303_3
  • Toth, E.L., Serini, S.A.,Wright, D.K., & Emig, A. (1998). “Trends In Public Relations Roles: 1990-1995”. Public Relations Review 24(2), 145-163.
  • Vercic, D., van Ruler, B., ButschI, G. & Flodin, B. (2001). “On the definition of public relations: a European view”. Public Relations Review 27, 373-387. Vzglyad. (2014). Public Relations Development Trends in Kyrgyzstan. https://vzglyad.kg/society/2132_presskafe_tendentsii_razvitiya_PR_v_kyirg yizstane_stenogramma/

Role Perceptions of Public Relations Practitioners: Kyrgyzstan Sample

Year 2021, Volume: 25 Issue: 4, 1573 - 1592, 28.12.2021
https://doi.org/10.53487/ataunisosbil.951280

Abstract

Belirli bir ülkede halkla ilişkiler sektörünün durumunu tespit etmek için halkla ilişkiler uygulayıcılarının rol algılamalarını tanımlamak önemlidir. Halkla ilişkilerde rollere yönelik çalışmalar 1978 yılında Broom ve Smith’in ilk araştırmasıyla başlamıştır. Kırgızistan'da, halkla ilişkiler alanı 90'lardan sonra bağımsızlığın kazanılmasıyla gelişmeye başlamıştır. Bu çalışma, Kırgızistan'daki halkla ilişkiler uygulayıcılarının temel rol algılamalarını belirlemeyi amaçlayan araştırmanın sonuçlarını sunmaktadır. Çalışma Broom ve Smith'in belirlediği 5 temel role dayanmaktadır. Bu kapsamda 24 halkla ilişkiler uygulayıcısı ile derinlemesine görüşmeler yapılmıştır. Araştırma sonucunda, Kırgızistan'daki halkla ilişkiler uygulayıcılarının 5 temel rol arasında 4 rolü yerine getirdiği ve yönetici rol kategorilerine göre daha fazla teknisyen rolü benimsedikleri ortaya çıkmıştır. Çalışma Kırgızistan'da halkla ilişkiler uygulayıcılarının rol algılaması üzerine yapılan ilk araştırma olduğu için büyük önem taşımaktadır.

References

  • Akar, H.(2011). Halkla İlişkiler Rolleri ve Algılanmasına Yönelik Uygulamalı Bir Çalışma (Doktora Tezi). Konya: Selçuk Üniversitesi Sosyal Bilimler Enstitüsü, Konya.
  • Artışeva, M. (2017). “Kırgızistan’da Halkla İlişkiler Mesleğinin Gelişmesinde Yüksek Öğretim Kurumlarının Rolü”. Manas Journal of Social Studies, (6):4 s. 541-558.
  • Berkowitz, D., & Hristodoulakis, I. (1999). “Practitioners Roles, Public Relations Education, and Professional Socialization: An Exploratory Study”. Journal of Public Relations Research, 11 (1), 91-103.
  • Broom, G., & Smith, G. (1978 August). “Toward an Understanding of Public Relations Roles: An Empirical Test of Five Roles: Models’ Impact on Clients”. Paper presented at the Annual Meeting of the Association for Education in Journalism, Seattle.
  • Culberston, H. (1985). “Public Relations Practitioner Roles – Their Meanings for Educators”. Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication, Memphis.
  • Dey, I.(1993).Qualitative Data Analysis: A User Friendly Guide for Social Scientists. London: Routledge Publications.
  • Dozier, D. (1984). “Program evaluation roles of practitioners”. Public Relations Review, 10 (2),p.13-21.
  • Holtzhausen, D., Petersen, B. & Tindall, N. (2009). “Exploding in the Myth of the Symmetrical/Asymmetrical Dichotomy: Public Relations Models in the New South Africa”. Journal of Public Relations Research, 15 (4), 305-341.
  • Johnson, M. (1997). “Public Relations and Technology: Practitioner Perspectives”. Journal of Public Relations Research 9 (3), 213-236.
  • Karataş, Z. (2015). “Sosyal Bilimlerde Nitel Araştırma Yöntemleri”. Manevi Temelli Sosyal Hizmet Araştırmaları Dergisi 1 (1), 62-80. https://www.researchgate.net/publication/326572259_Sosyal_Bilim_Arastirmalarinda_Paradigma_Degisimi_Nitel_Yaklasimin_Yukselisi
  • Shulte, Y. (2008) Analusis of The Process of Democratization in Kyrgyzstan Trough The Definition of The Role and Functions of NGOs. Kyrgyzstan ant The Present Stage of Development. Bişkek: Center of Social Research, American University of Central Asia.
  • Şimşek, H., & Yıldırım, A. (2005). Sosyal Bilimlerde Nitel Araştırma Yöntemleri. Ankara: Seçkin Yayıncılık.
  • Steyn, B. & Everett, T. (2009). “International Comparative Study Indicates Different PR Roles in South Africa and The UK, Using the Same Measuring Instrument”. Tripodos 24 (2009), 95-105. https://www.academia.edu/6330643/2009_B_Steyn_and_T_Everett_International_comparative_study_indicates_different_PR_roles_in_South_Africa_and_the_UK_using_the_same_measuring_instrument
  • Terry, V. (2009). “Lobbyists and Their Stories: Classic PR Practitioner Role Models as Functions of Burkean Human Motivations”. Journal of Public Relations Research, 13, 235-263. doi: 10.1207/S1532754XJPRR1303_3
  • Toth, E.L., Serini, S.A.,Wright, D.K., & Emig, A. (1998). “Trends In Public Relations Roles: 1990-1995”. Public Relations Review 24(2), 145-163.
  • Vercic, D., van Ruler, B., ButschI, G. & Flodin, B. (2001). “On the definition of public relations: a European view”. Public Relations Review 27, 373-387. Vzglyad. (2014). Public Relations Development Trends in Kyrgyzstan. https://vzglyad.kg/society/2132_presskafe_tendentsii_razvitiya_PR_v_kyirg yizstane_stenogramma/
There are 16 citations in total.

Details

Primary Language English
Journal Section Makaleler
Authors

Meerim Artysheva 0000-0002-5400-2410

Aslı Yurdigül 0000-0001-5333-9751

Publication Date December 28, 2021
Published in Issue Year 2021 Volume: 25 Issue: 4

Cite

APA Artysheva, M., & Yurdigül, A. (2021). Role Perceptions of Public Relations Practitioners: Kyrgyzstan Sample. Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 25(4), 1573-1592. https://doi.org/10.53487/ataunisosbil.951280

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