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Annelerin ve Hamilelerin Organik Gıda Satın Alma Davranışları

Year 2019, Volume: 18 Issue: 1, 457 - 478, 22.01.2019
https://doi.org/10.21547/jss.436433

Abstract

Son yıllarda, özellikle tarım alanındaki yeni
üretim tekniklerinin özellikle insan sağlığının üzerindeki olumsuz etkileri,
tüketici tercihlerini değiştirmiş, alışverişte daha doğal gıdaların tercih
edilmesine vesile olmuştur. Tüketici talebinde yaşanan bu değişim, dikkatleri
organik gıda üzerine çekmiş, özellikle tüketici açısından incelenmesini gerekli
kılmıştır. Nitekim, bu talep artışıyla beraber, organik gıda tüketim
davranışlarıyla ilgili yerli ve yabancı literatürde araştırma sayısında artış
olmuştur. Yapılan araştırmaların pek çoğunda organik ürün satın alanların genellikle
çocuk sahibi kadınlar olduğu görülmüştür. Bu çalışmada
literatürdeki diğer çalışmalardan farklı olarak sadece annelerin ve anne
adaylarının (hamilelerin) organik gıdalara yönelik algılarının, satın alma
sebeplerinin, satın alma engellerinin ve ödeme istekliliklerinin belirlenmesi
amaçlanmıştır. Araştırma verileri anket yöntemi ile toplanmış, anket uygulaması
sosyal medyada gerçekleşmiştir. Araştırmanın örneklemini, daha önce en az bir
kere organik gıda satın almış 601 anne veya anne adayı katılımcı oluşturmuştur.
Araştırma sonuçlarına göre katılımcılarının en çok tükettiği organik gıdanın
yumurta olduğu ortaya çıkmıştır. Araştırma değişkenlerinin katılımcıların
demografik özelliklerine göre farklılaşıp farklılaşmadığı Kruskal Wallis testi
ile test edilmiş ve anlamlı farklılıklar tespit edilmiştir. Katılımcıların
ödeme isteklilikleri koşullu değerleme yöntemi ile hesaplanmış, yumurta için
%131, salça için %132, kavanoz maması için ise %175 ödeme isteğinde artış
belirlenmiştir. 

References

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Mother’s and Pregnant’s Organic Food Purchasing Behaviors

Year 2019, Volume: 18 Issue: 1, 457 - 478, 22.01.2019
https://doi.org/10.21547/jss.436433

Abstract











In recent years, the negative effects of new
production techniques in agriculture, especially on human health, have changed
consumer preferences and have led to the preference of more natural foods for
shopping.
This change in consumer demand has attracted attention to
organic food, especially in terms of consumers. As a matter of fact, with the
increase of this demand, the number of researches in domestic and foreign
literature about organic food consumption behavior has increased.
Most
of the researches have found that organic product buyers are usually
children-owned women. In this study, unlike other studies in the literature, it
is aimed to determine the perceptions, purchasing causes, purchasing barriers
and willingness to pay only for mother and mother candidates (pregnant women).
The research data were collected by the questionnaire method and the
questionnaire was performed in the social media.
The sample of the study
consisted of 601 mothers or mothers candidates who had previously bought
organic food at least once.

Results show that the most consumed organic
food by research participants is egg.
The Kruskal Wallis test was
used to test whether the research variables differed according to the
demographic characteristics of the participants and significant differences
were found. Participants' willingness to pay was calculated by the contingent
valuation method, with an increase of 131% for eggs, 132% for tomato paste,
175% for jar baby food.

References

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  • Akgüngör, S., Miran, B., & Abay, C. (2010). Consumer willingness to pay for organic food in urban Turkey. Journal of International Food & Agribusiness Marketing, 22(3-4), 299-313.
  • Akın, M., Çiçek, R., İnal, M. E., & Toksari, M. (2010). Niğde ilindeki tüketicilerin sosyo–demografik özellikleri ile organik gıdalara ilişkin tutum ve bireysel değerleri arasındaki farklılığın incelenmesine yönelik bir araştırma. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 12(1), 29-56.
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  • Biemans-Żakowska, S. (2011). Polish consumer food choices and beliefs about organik food. British Food Journal, 113(1), 122-137.
  • Byrne, P. J., Toensmeyer, U. C., German, C. L., & Muller, H. R. (1992). Evaluation of consumer attitudes towards organik produce in Delaware and the Delmarva region. Journal of Food Distribution Research, 23(1), 29-44.
  • Chen, J., & Lobo, A. (2012). Organik food products in China: determinants of consumers’ purchase intentions. The International Review of Retail, Distribution and Consumer Research, 22(3), 293-314.
  • Chen, M. F. (2009). Attitude toward organik foods among Taiwanese as related to health consciousness, environmental attitudes, and the mediating effects of a healthy lifestyle. British Food Journal, 111(2), 165-178.
  • Chinnici, G., D’Amico, M., & Pecorino, B. (2002). A multivariate statistical analysis on the consumers of organik products. British Food Journal, 104(3/4/5), 187-199.
  • Costa, S., Zepeda, L., & Sirieix, L. (2014). Exploring the social value of organik food: a qualitative study in France. International Journal of Consumer Studies, 38(3), 228-237.
  • Dağıstan, E., Demirtaş, B., Yılmaz, Y., Tapkı, N. (2010). Organik ürün tüketim eğilimi. Türkiye 9. Tarım Ekonomisi Kongresi. 312-319, Şanlıurfa.
  • Davies, A., Titterington, A. J., & Cochrane, C. (1995). Who buys organik food? A profile of the purchasers of organik food in Northern Ireland. British Food Journal, 97(10), 17-23.
  • Dreezens, E., Martijn, C., Tenbült, P., Kok, G., & De Vries, N. K. (2005). Food and values: an examination of values underlying attitudes toward genetically modified-and organikally grown food products. Appetite, 44(1), 115-122.
  • Durham, C. A. (2007). The impact of environmental and health motivations on the organik share of produce purchases. Agricultural and Resource Economics Review, 36(2), 304-320.
  • Fotopoulos, C., & Krystallis, A. (2002). Organik product avoidance: reasons for rejection and potential buyers’ identification in a countrywide survey. British Food Journal, 104(3/4/5), 233-260.
  • Gil, J. M., Gracia, A., & Sanchez, M. (2000). Market segmentation and willingness to pay for organik products in Spain. The International Food and Agribusiness Management Review, 3(2), 207-226.
  • Gottschalk, I., & Leistner, T. (2013). Consumer reactions to the availability of organik food in discount supermarkets. International Journal Of Consumer Studies, 37(2), 136-142.
  • Govindasamy, R., & Italia, J. (1999). Predicting willingness-to-pay a premium for organikally grown fresh produce. Journal of Food Distribution Research, 30, 44-53.
  • Grankvist, G., Lekedal, H., & Marmendal, M. (2007). Values and eco-and fair-trade labelled products. British Food Journal, 109(2), 169-181.
  • Grubor, A., & Djokic, N. (2016). Organik food consumer profile in the Republic of Serbia. British Food Journal, 118(1), 164-182.
  • Güven ve Pekmezci (2015). Tüketicilerin “organik ürünler” e bakışı ve tüketicileri organik ürünlere yönlendiren motivasyonlar. Hacettepe Üniversitesi Sosyolojik Araştırmalar E-Dergisi.
  • Hair, J. F., Anderson, R. E., Tathan, R.L. & Black, W. C. (1995). Multivariate Data Analysis. New Jerry: Prentice Hall Publication
  • Hıll, H., Lynchehaun, F. (2002). Organic milk: attitudes and consumption patterns, British Food Journal, 104(7). 526-542.
  • Hilverda, F., Jurgens, M., & Kuttschreuter, M. (2016). Word associations with “organik”: what do consumers think of?. British Food Journal, 118(12), 2931-2948.
  • Honkanen, P., Verplanken, B., & Olsen, S. O. (2006). Ethical values and motives driving organik food choice. Journal of Consumer Behaviour, 5(5), 420-430.
  • Von Meyer-Höfer, M., Nitzko, S., & Spiller, A. (2015). Is there an expectation gap? Consumers’ expectations towards organik: An exploratory survey in mature and emerging European organik food markets. British Food Journal, 117(5), 1527-1546.
  • Huang, C. L. (1996). Consumer preferences and attitudes towards organikally grown produce. European Review Of Agricultural Economics, 23(3), 331-342.
  • Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., & Stanton, J. (2007). Who are organik food consumers? A compilation and review of why people purchase organik food. Journal Of Consumer Behaviour, 6(2‐3), 94-110.
  • Hutchins, R. K., & Greenhalgh, L. A. (1997). Organik confusion: sustaining competitive advantage. British Food Journal, 99(9), 336-338.
  • Hürriyet Haber (2014) http://www.hurriyet.com.tr/ekonomi/26582521.asp.
  • Jolly, D. A. (1991). Differences between buyers and nonbuyers of organik produce and willingness to pay organik price premiums. Journal of Agribusiness, 9(1).
  • Karabaş, S. & Gürler, A. Z. (2012). Organik ürün tercihinde tüketici davranişlari üzerine etkili faktörlerin logit regresyon analizi ile tahminlenmesi. Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, ISSN:1308-9196, Yıl:5, Sayı: 10, Aralık, 2012, 129-156.
  • Kılıç, S., Duman, O., & Bektas, E. (2014). Organik ürünlerin pazarlama stratejileri ve üreticiler üzerinde bir alan araştırması/marketing strategies of organic products and a field research on producers. Business and Economics Research Journal, 5(1), 39.
  • Krystallis, A., Vassallo, M., Chryssohoidis, G., & Perrea, T. (2008). Societal and individualistic drivers as predictors of organik purchasing revealed through a portrait value questionnaire (PVQ)‐based inventory. Journal of Consumer Behaviour, 7(2), 164-187.
  • Lea, E., & Worsley, T. (2005). Australians' organik food beliefs, demographics and values. British Food Journal, 107(11), 855-869.
  • Lee, H. J., & Yun, Z. S. (2015). Consumers’ perceptions of organik food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organik food. Food quality and preference, 39, 259-267.
  • Liu, M.E. (2007). U.S. college students' organic food consumption behaviour. disertation in hospitality administration. Texas Tech University. retrieved from. repositories.tdl.org/ttu-ir/handle/2346/16263?show¼full (Accessed on 12 March 2015).
  • Lockie, S., Lyons, K., Lawrence, G., & Mummery, K. (2002). Eating ‘green’: motivations behind organik food consumption in Australia. Sociologia ruralis, 42(1), 23-40.
  • Lodorfos, G. N., & Dennis, J. (2008). Consumers’ intent: in the organik food market. Journal of Food Products Marketing, 14(2), 17-38.
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There are 72 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Business
Authors

Nur Özer Canarslan

Canan Yılmaz Uz

Publication Date January 22, 2019
Submission Date June 25, 2018
Acceptance Date January 8, 2019
Published in Issue Year 2019 Volume: 18 Issue: 1

Cite

APA Özer Canarslan, N., & Yılmaz Uz, C. (2019). Annelerin ve Hamilelerin Organik Gıda Satın Alma Davranışları. Gaziantep University Journal of Social Sciences, 18(1), 457-478. https://doi.org/10.21547/jss.436433