Araştırma Makalesi
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YARATICI DÜŞÜNME VE FIRSAT TANIMLAMA ESNASINDA GİRİŞİMCİLER VE GİRİŞİMCİ OLMAYANLARIN BEYİN AKTİVİTELERİNİN KARŞILAŞTIRILMASI

Yıl 2023, Cilt: 10 Sayı: 1, 799 - 819, 29.03.2023
https://doi.org/10.30798/makuiibf.1223717

Öz

Bu çalışmanın temel amacı, beyin temelli girişimcilik yaklaşımı (nörogirişimcilik) çerçevesinde girişimciliği açıklamaya çalışmaktır. Çalışmada, girişimcileri tanımlamak için sıklıkla kullanılan iki özellik olan yaratıcı düşünme ve fırsat tanımlama incelenmiştir. Araştırma verileri Elektroensefalografi (EEG) kullanılarak toplanmıştır. Araştırmanın örneklemini 35 katılımcı (girişimci ve girişimci olmayan) oluşturmaktadır. Araştırmada elde edilen veriler WINEEG ve SPSS programları kullanılarak analiz edilmiştir. Araştırmanın bulguları, yaratıcı düşünme ve fırsat tanımlama esnasında girişimcilerin ve girişimci olmayanların beyin aktiviteleri arasında farklılıklar olduğunu göstermektedir. Ayrıca özellikle fırsat tanımlama esnasında girişimcilerin beyinlerinde farklı sinir ağlarının kullanıldığı gözlemlenmiştir.

Destekleyen Kurum

Pamukkale Üniversitesi Bilimsel Araştırma Projeleri Komisyonu

Proje Numarası

2020SOBE001

Kaynakça

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  • Ardichvili, A., Cardozo, R. & Ray, S. (2003). A theory of entrepreneurial opportunity identification and development. Journal of Business Venturing, 18, 105–123. https://doi.org/10.1016/S0883-9026(01)00068-4
  • Aydın, H. U. D. ve İrmiş, A. (2018). Girişimciliğe daha derinden bakmak: Nörogirişimcilik. S. Nart, Y. T. Yıldırım, (Ed.), Current debates in management and organization içinde (237-247). London: IJOPEC Publication.
  • Ballı, A. ve Aycı, A. (2021). Nörobilim yaklaşımıyla girişimcilikte farklı bir boyut: Nörogirişimcilik. Avrupa Bilim ve Teknoloji Dergisi, 22, 184-194. https://doi.org/10.31590/ejosat.849788
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  • Baron, R. A. & Ensley, M. D. (2006). Opportunity recognition as the detection of meaningful patterns: evidence from comparisons of novice and experienced entrepreneurs. Management Science, 52(9), 1331–1344. doi:10.1287/mnsc.1060.0538
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COMPARING BRAIN ACTIVITY OF ENTREPRENEURS AND NON-ENTREPRENEURS DURING CREATIVE THINKING AND OPPORTUNITY RECOGNITION

Yıl 2023, Cilt: 10 Sayı: 1, 799 - 819, 29.03.2023
https://doi.org/10.30798/makuiibf.1223717

Öz

The main purpose of this study is to try to explain entrepreneurship within the framework of brain-based entrepreneurship approach (neuroentrepreneurship). In our study, we examined creative thinking and opportunity recognition, which are two characteristics that are frequently used to define entrepreneurs. Data were collected using Electroencephalography (EEG). The sample of the research consists of 35 participants (entrepreneurs and non-entrepreneurs). Research data were analyzed with WINEEG and SPSS programs. The findings of the research indicate that there are differences between the brain activity of entrepreneurs and non-entrepreneurs during creative thinking and opportunity recognition. In addition, it has been observed different neural networks in the brains of entrepreneurs, especially during opportunity recognition.

Proje Numarası

2020SOBE001

Kaynakça

  • Amabile, T.M. (1997). Motivating creativity in organizations: On doing what you love and loving what you do. California Management Review, 40(1), 39-58. https://doi.org/10.2307/41165921
  • Andreasen, N. (2019). Yaratıcı beyin: Dehanın nörobilimi. (Çev: Güney, K.). (9. Baskı). Ankara: Akılçelen Kitaplar.
  • Arden, R., Chavez, R.S., Grazioplene, R. & Jung, R. E. (2010). Neuroimaging creativity: A psychometric view. Behavioural Brain Research, 214(2), 143-156. https://doi.org/10.1016/j.bbr.2010.05.015
  • Ardichvili, A. & Cardozo, R. N. (2000). A model of the entrepreneurial opportunity recognition process. Journal of Enterprising Culture, 8(2), 103-119. https://doi.org/10.1142/S0218495800000073
  • Ardichvili, A., Cardozo, R. & Ray, S. (2003). A theory of entrepreneurial opportunity identification and development. Journal of Business Venturing, 18, 105–123. https://doi.org/10.1016/S0883-9026(01)00068-4
  • Aydın, H. U. D. ve İrmiş, A. (2018). Girişimciliğe daha derinden bakmak: Nörogirişimcilik. S. Nart, Y. T. Yıldırım, (Ed.), Current debates in management and organization içinde (237-247). London: IJOPEC Publication.
  • Ballı, A. ve Aycı, A. (2021). Nörobilim yaklaşımıyla girişimcilikte farklı bir boyut: Nörogirişimcilik. Avrupa Bilim ve Teknoloji Dergisi, 22, 184-194. https://doi.org/10.31590/ejosat.849788
  • Baron, R. (1998). Cognitive mechanisms in entrepreneurship: why and when entrepreneurs think differently than other people. Journal of Business Venturing, 13, 275–294.
  • Baron, R. A. (2002). OB and entrepreneurship: the reciprocal benefits of closer conceptual links. Research in Organizational Behavior, 24, 225-269. https://doi.org/10.1016/S0191-3085(02)24007-1
  • Baron, R. A. (2007). Behavioral and cognitive factors in entrepreneurship: Entrepreneurs as the active element in new venture creation. Strategic Entreprenurship Journal, 1, 167-182. https://doi.org/10.1002/sej.12
  • Baron, R. A. & Ensley, M. D. (2006). Opportunity recognition as the detection of meaningful patterns: evidence from comparisons of novice and experienced entrepreneurs. Management Science, 52(9), 1331–1344. doi:10.1287/mnsc.1060.0538
  • Bora, İ. ve Yeni, S.N. (2012). EEG Atlası. İstanbul: Nobel Tıp Kitabevleri.
  • Bygrave, W. D. (2010). The entrepreneurial process. In Bygrave, W.D. & Zacharakis, A. (Eds.). The portable MBA in entrepreneurship (1-26). (4. Edition). John Wiley & Sons.
  • Carter, R. (2013). Beyin kitabı. (Çev: Güney, K.) İstanbul: Alfa Yayınları.
  • Chell, E. (2013). Review of skill and the entrepreneurial process. International Journal of Entrepreneurial Behaviour and Research, 19(1), 6-31. https://doi.org/10.1108/13552551311299233
  • Colosio, M., Bellavitis, C. & Gorin, A. A. (2017). Human psychophysiological and genetic approaches in neuroentrepreneurship. In Day, M., Boardman, M.C. & Krueger, N.F. (Eds.), Handbook of research methodologies and design in neuroentrepreneurship (54-93). Edward Elgar Publishing.
  • Day, M. & Boardman, M. C. (2017). Entrepreneurial return on investment through a neuroentrepreneurship lens. In Day, M., Boardman, M.C. & Krueger, N.F. (Eds.), Handbook of research methodologies and design in neuroentrepreneurship (177-206). Edward Elgar Publishing.
  • Dietrich, A. & Kanso, R. (2010). A review of EEG, ERP, and neuroimaging studies of creativity and insight. Psychological Bulletin, 136(5), 822–848. https://doi.org/10.1037/a0019749
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  • Massaro, S., Drover, W., Cerf, M. & Hmiesleski, K. M. (2020). Using functional neuroimaging to advance entrepreneurial cognition research. Journal of Small Business Management. https://doi.org/10.1080/00472778.2020.1824527
  • McMullen, J.S., Wood, M. S. & Palich, L. E. (2014). Entrepreneurial cognition and social cognitive neuroscience. In Mitchell, J. R., Mitchell, R. K. & Randolph-Seng, B. (Eds.) Handbook of Entrepreneurial Cognition (316-363). https://www.researchgate.net/publication/298095647_Entrepreneurial_cognition_and_social_cognitive_neuroscience
  • Moore, C. (1986, August). Understanding entrepreneurial behavior: A definition and model. Paper presented at the AOM Annual Meeting https://journals.aom.org/doi/abs/10.5465/ambpp.1986.4978712
  • Moore, C.B., McIntyre, N. H. & Lanivich, S. E. (2021) ADHD-Related neurodiversity and the entrepreneurial mindset. Entrepreneurship Theory and Practice, 45(1), 64-91. https://doi.org/10.1177/1042258719890986
  • Morris, M. H. (1998). Entrepreneurial intensity sustainable advantages for individuals, organizations, and societies. USA: Greenwood Publishing Group.
  • Morris, M.H., Kuratko, D.F., Schindehutte, M. & Spivack, A.J. (2011). Framing the entrepreneurial experience. Entrepreneurship Theory and Practice, 36(1), 11-40. https://doi.org/10.1111/j.1540-6520.2011.00471.x
  • Mölle, M., Marshall, L., Lutzenberger, W., Pietrowsky, R., Fehm, H. L. & Born, J. (1996). Enhanced dynamic complexity in the human EEG during creative thinking. Neuroscience Letters, 208 (1), 61-64. https://doi.org/10.1016/0304-3940(96)12539-8
  • Mölle, M., Marshall, L., Wolf, B., Fehm, H. L. & Born, J. (1999). EEG complexity and performance measures of creative thinking. Psychophysiology, 36, 95–104. https://doi.org/10.1017/s0048577299961619
  • Nofal, A. M., Nicolaou, N. & Shane, S. (2021). The biology of entrepreneurship. In Gielnik, M. M., Cardon, M. S. & Frese, M. (Eds.) The Psychology of Entrepreneurship: New Perspectives (61-79), New York: Routledge.
  • Ortiz-Teran, E., Turrero, A., Santos, J.M., Bryant, P.T. & Ortiz, T. (2013). Brain cortical organization in entrepreneurs during a visual stroop decision task. Neuroscience and Neuroeconomics. https://doi.org/10.2147/NAN.S48243
  • Özesmi, Ç., Süer, C., Gölgeli, A., Aşçıoğlu, M., Dolu, N. & Yılmaz, A. (2000). Sinir sisteminin elektrofizyolojisi ve kayıt yöntemleri. Karakaş, S., Aydın, H., Erdemir, C., Özesmi, Ç. (Ed.) Multidisipliner Yaklaşımda Beyin ve Kognisyon içinde (1-11). Ankara: Çizgi Tıp Yayınevi.
  • Perez-Centeno, V. (2017a). Which tool should I use? Neuroscience technologies for brain-driven entrepreneurship researchers. In Day, M., Boardman, M.C. & Krueger, N.F. (Eds.) Handbook of Research Methodologies and Design in Neuroentrepreneurship (259-284). Edward Elgar Publishing.
  • Perez-Centeno, V. (2017b). Brain-driven entrepreneurship research: A review and research agenda. In Day, M., Boardman, M.C. & Krueger, N.F. (Eds.) Handbook of Research Methodologies and Design in Neuroentrepreneurship (13-53). Edward Elgar Publishing.
  • Perez-Centeno, V. (2017c). Experimental methodological principles for entrepreneurship research using neuroscience techniques. In Day, M., Boardman, M.C. & Krueger, N.F. (Eds.) Handbook of Research Methodologies and Design in Neuroentrepreneurship (150-173). Edward Elgar Publishing.
  • Qin, X., Shepherd, D.A., Lin, D., Xie, S., Liang, X. & Lin, S. (2020). The dark side of entrepreneurs’ creativity: investigating how and when entrepreneurs’ creativity increases the favorability of potential opportunities that harm nature. Entrepreneurship Theory and Practice, 1-27. https://doi.org/10.1177/1042258720915582
  • Razumnikova, O. M. (2004). Gender differences in hemispheric organization during divergent thinking: An eeg investigation in human subjects. Neuroscience Letters, 362, 193-195. https://doi.org/10.1016/j.neulet.2004.02.066
  • Shane, S., Drover, W., Clingingsmith, D. & Cerf, M. (2019). Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study. Journal of Business Venturing, 35 (4). https://doi.org/10.1016/j.jbusvent.2019.105949
  • Shane, S., Locke, E. A. & Collins, C. J. (2012). Entrepreneurial motivation. Human Resource Management Review, 13(2), 257-279. https://doi.org/10.1016/S1053-4822(03)00017-2
  • Shane, S. & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25 (1), 217-226. https://doi.org/10.2307/259271
  • Shaver, K. G., Schjoedt, L., Passarelli, A. & Reeck, C. (2017). The cognitive neuroscience of entrepreneurial risk: Conceptual and methodological challenges. In Day, M., Boardman, M.C., Krueger, N.F. (Eds.) Handbook of Research Methodologies and Design in Neuroentrepreneurship (207-240). Edward Elgar Publishing.
  • Shaver, K. G. & Scott, L. R. (1991). Person, process, choice: The psychology of new venture creation, Entrepreneurship Theory and Practice, 16 (2), 23-45.
  • Shemyakina, N. V. & Dan’ko, S. G. (2007). Changes in the power and coherence of the B2 EEG band in subjects performing creative tasks using emotionally significant and emotionally neutral words. Human Physiology, 33 (1), 20–26. https://www.researchgate.net/profile/Natalia-Shemyakina/publication/227219411_Changes_in_the_power_and_coherence_of_the_b2_EEG_band_in_subjects_performing_creative_tasks_using_emotionally_significant_and_emotionally_neutral_words/links/00b7d526a24b05d3e4000000/Changes-in-the-power-and-coherence-of-the-b2-EEG-band-in-subjects-performing-creative-tasks-using-emotionally-significant-and-emotionally-neutral-words.pdf
  • Singh, R. P. & Ronch, J.L. (2011). Changing entrepreneurial cognitive processes with age: A conceptual discussion based on neuroscience. Journal of Marketing Development and Competitiveness, 5(6), 94-103.
  • Solso, R. L., Maclin, K. M. ve Maclin, O. H. (2018). Bilişsel Psikoloji. (Çev: Ayçiçeği-Dinn, A.). (8. Baskı). İstanbul: Bilge Yayınları.
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  • Tanrıdağ, O. (2018). Beyin-Davranış İlişkileri Üzerine Konferanslar ve Dersler-II. İstanbul: Üsküdar Üniversitesi Yayınları.
  • Treffers, T. (2017). A few words about neuroexperimental designs for the study of emotions and cognitions in entrepreneurship. In Day, M., Boardman, M.C. & Krueger, N.F. (Eds.) Handbook of Research Methodologies and Design in Neuroentrepreneurship (246-258). Edward Elgar Publishing.
  • Turanlı, G. (1994). Parsiyel Epilepsili Hastalarda Zemin Aktivitesinin Komputerize Yöntemle Analizi. (Yayımlanmamış uzmanlık tezi). Hacettepe Üniversitesi, Tıp Fakültesi, Ankara.
  • Ward, M. K., Reeck, C. & Becker, W. (2017). A brief primer on using functional magnetic resonance imaging (fMRI) in entrepreneurship research. In Day, M., Boardman, M.C. & Krueger, N.F. (Eds.) Handbook of Research Methodologies and Design in Neuroentrepreneurship (120-149). Edward Elgar Publishing.
  • Whiting, B.G. (1988). Creativity and entrepreneurship: How do they relate? The Journal of Creative Behavior, 22(3), 178-183. https://doi.org/10.1002/j.2162-6057.1988.tb00495.x
  • Yeşilyurt, E. (2020). Yaratıcılık ve yaratıcı düşünme: Tüm boyut ve paydaşlarıyla kapsayıcı bir derleme çalışması. OPUS-Uluslararası Toplum Araştırmaları Dergisi, 15(25), 3874-3915. https://doi.org/10.26466/opus.662721
  • Zaro, M. A., Fagundes, L.C., Rochal, F.T. & Nunes, W.C. (2016). Cognitive brain mapping used in the study of entrepreneurial behavior – pilot test with the use of electroencephalogram - EEG during the process of identification of business opportunities. American Journal of Educational Research,4 (6), 472-478. https://doi.org/10.12691/education-4-6-5
Toplam 83 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Araştırma Makaleleri
Yazarlar

Hicran Utkun Dincer Aydın 0000-0002-1117-1206

Ayşe İrmiş 0000-0002-9088-4529

Burcu Demirkundak 0000-0001-9262-0693

Proje Numarası 2020SOBE001
Yayımlanma Tarihi 29 Mart 2023
Gönderilme Tarihi 17 Aralık 2022
Yayımlandığı Sayı Yıl 2023 Cilt: 10 Sayı: 1

Kaynak Göster

APA Dincer Aydın, H. U., İrmiş, A., & Demirkundak, B. (2023). COMPARING BRAIN ACTIVITY OF ENTREPRENEURS AND NON-ENTREPRENEURS DURING CREATIVE THINKING AND OPPORTUNITY RECOGNITION. Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty, 10(1), 799-819. https://doi.org/10.30798/makuiibf.1223717