Dijital Çağda Tüketiciler İçin Bilginin Rolü (Endonezya Örneği)

Abstract

Endüstri 4.0 devrimi ile birlikte teknolojinin gelişmesi kaçınılmaz olmuştur. Dolayısıyla makale, dijital çağda tüketici bilgisinin etkisini analiz etmeyi amaçlamıştır. Kullanılan araştırma yöntemi nitel tanımlayıcıdır. Bu sebeple, araştırma konusu ile ilgili olarak bilimsel makalelerden ve kitaplardan bir literatür taraması yapılmıştır. Araştırma sonuçlarına dayanarak, günümüz dijital çağında, dijital platformların karar vermede toplum için bir bilgi kaynağı haline geldiği ve tüketici davranışlarının önemli değişikliklere uğradığı söylenebilir. Ayrıca sosyal medyada platformlarında yer alan bilgiler, tüketici bilgisine bağlı olarak farklı şekilde algılanabilmektedir.

Keywords

• Dijital Çağ
• Tüketici
• Davranış
• Bilgi

The Role of Information for Consumers in The Digital Era (Indonesia Case)

Abstract

The development of technology during industrial revolution 4.0 is an inevitability. Therefore, this conceptual paper aims to analyze the influence of consumer information and knowledge in the digital era. The research method used is qualitative descriptive, namely conducting a literature review sourced from scientific articles and books related to the research object of this conceptual paper. Based on the research results on this conceptual paper, in today's digital era, consumer behavior has undergone significant changes where digital platforms have become a source of information for the public in making decisions. In addition, the information available on electronic social media can be received differently depending on the knowledge of the consumer.

Keywords

• Digital Era
• Consumer
• Behavior
• Information
• Knowledge

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