Research Article
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Year 2017, , 110 - 127, 28.12.2017
https://doi.org/10.30803/adusobed.356180

Abstract

References

  • AL MANA, A. M., & MİRZA, A. A. (2013). The impact of electronic word of mouth on consumers' purchasing decisions. International Journal of Computer Applications, 82(9).
  • ASLAM, S., JADOON, E., ZAMAN, K., & GONDAL, S. (2011). Effect of word of mouth on consumer buying behavior. Mediterranean Journal of Social Sciences, 2(3), 497-507 . CHANG, H. H., & WU, L. H. (2014). An examination of negative e-WOM adoption: Brand commitment as a moderator. Decision Support Systems, 59, 206-218.
  • CHEN, C. H., NGUYEN, B., KLAUS, P. P., & WU, M. S. (2015). Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays–evidence from United Kingdom (UK) consumers. Journal of Travel & Tourism Marketing, 32(8), 953-970.
  • CHEUNG, C. M., LEE, M. K., & RABJOHN, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet research, 18(3), 229-247.
  • CHEUNG, M. Y., LUO, C., SİA, C. L., & CHEN, H. (2009). Credibility of electronic word-of-mouth: Informational and normative determinants of on-line consumer recommendations. International Journal of Electronic Commerce, 13(4), 9-38.
  • CHEVALİER, J. A., & MAYZLİN, D. (2006). The effect of word of mouth on sales: Online book reviews. Journal of marketing research, 43(3), 345-354.
  • FAN, Y. W., MİAO, Y. F., FANG, Y. H., & LİN, R. Y. (2013). Establishing the adoption of electronic word-of-mouth through consumers’ perceived credibility. International Business Research, 6(3), 58.
  • FİLİERİ, R., & MCLEAY, F. (2014). E-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews. Journal of Travel Research, 53(1), 44-57.
  • HENNİG-THURAU, T., GWİNNER, K. P., WALSH, G., & GREMLER, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?. Journal of interactive marketing, 18(1), 38-52.
  • HENNİG-THURAU, T., WALSH, G., & WALSH, G. (2003). Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the Internet. International journal of electronic commerce, 8(2), 51-74.
  • KALPAKLIOĞLU, N. Ü. (2015). Bir Pazarlama İletişimi Unsuru Olarak E-Wom’un Turizm Ürünleri Tercihine Etkisi. Maltepe Üniversitesi İletişim Fakültesi Dergisi, 2(1), 66-90.
  • KHAMMASH, M. (2008, January). Electronic word-of-mouth: Antecedents of reading customer reviews in on-line opinion platforms: A quantitative study from the UK market. In Proc. IADIS International Conference WWW/Internet (Vol. 2008).
  • LİTVİN, S. W., GOLDSMİTH, R. E., & PAN, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism management, 29(3), 458-468.
  • LUO, C., LUO, X. R., SCHATZBERG, L., & SİA, C. L. (2013). Impact of informational factors on online recommendation credibility: The moderating role of source credibility. Decision Support Systems, 56, 92-102.
  • PARK, C., & LEE, T. M. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business research, 62(1), 61-67.
  • PARK, D. H., LEE, J., & HAN, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International journal of electronic commerce, 11(4), 125-148.
  • POON, Y. L., LİM, C. Y., YONG, D. M. K., HİRİBAE, C. M., & TAN, A. Y. W. (2014). eWoM Influence on Booking Intention: A study of hotels in KL (Doctoral dissertation, UTAR)
  • SEN, S., & LERMAN, D. (2007). Why are you telling me this? An examination into negative consumer reviews on the web. Journal of interactive marketing, 21(4), 76-94.
  • VİGLİA, G., VİGLİA, G., MİNAZZİ, R., MİNAZZİ, R., BUHALİS, D., & BUHALİS, D. (2016). The influence of e-word-of-mouth on hotel occupancy rate. International Journal of Contemporary Hospitality Management, 28(9), 2035-2051.
  • WESTBROOK, R. A. (1987). Product/consumption-based affective responses and postpurchase processes. Journal of marketing research, 258-270.

E-Wom’un Tüketicilerin Tatil Satın Alma Niyetine Etkisi

Year 2017, , 110 - 127, 28.12.2017
https://doi.org/10.30803/adusobed.356180

Abstract

Satın alma kararı aşamasında,
tüketiciler için ağızdan ağıza iletişim (WOM), en önemli bilgi kaynağı olarak
karşımıza çıkmaktadır. Bunun sebebi, özellikle elle tutulması ve
değerlendirmesi imkansız olan turizm ürün ve hizmetlerinde daha da önemlidir.
Yaşamımızın her alanına dâhil olan İnternet, toplumumuzda en önemli iletişim
araçlarından birisi olmasının yanı sıra, bireylerin ticari hayatlarında da
önemli bir rol üstlenmiştir. Kullanıcılar İnternet sayesinde birbirleriyle
herhangi bir konuda bilgi alışverişine girerek birbirlerini etkilemektedirler.
Herkese açık forumlarda satın alınan ürünler hakkında yapılan yorumlar
kişilerin satın alma kararlarında etkili olmaktadır. Literatürde çevrimiçi
görüşlerin satın alma kararına pozitif ve negatif etkilerini değerlendiren
birçok çalışma bulunmaktadır. Bu çalışmada da tüketicilerin tatil tercihinde
satın alma öncesi okudukları çevrimiçi görüşlerin satın alma kararına etkisi
ölçülmüştür. Bu amaçla geçerliliği ve güvenirliliği test edilen anket formu
tesadüfi olmayan örneklem yöntemi ile 222 kişi üzerinde uygulanmıştır.
Tüketicilerin demografik verileri, İnternet kullanım sıklığına ve satın alma
kararına çevrimiçi görüşlerin etkilerine ait veriler SPSS 23 programı ile
analiz edilmiştir. Çevrimiçi görüşlerin niteliklerini belirlemek için ise
faktör analizinden yararlanılmıştır. Faktör analizinde çevrimiçi görüşler ile
ilgili olarak boyutlar belirlenmiştir. Boyutlar arası ilişkiler istatistiksel
analizlere tabi tutulmuştur.

References

  • AL MANA, A. M., & MİRZA, A. A. (2013). The impact of electronic word of mouth on consumers' purchasing decisions. International Journal of Computer Applications, 82(9).
  • ASLAM, S., JADOON, E., ZAMAN, K., & GONDAL, S. (2011). Effect of word of mouth on consumer buying behavior. Mediterranean Journal of Social Sciences, 2(3), 497-507 . CHANG, H. H., & WU, L. H. (2014). An examination of negative e-WOM adoption: Brand commitment as a moderator. Decision Support Systems, 59, 206-218.
  • CHEN, C. H., NGUYEN, B., KLAUS, P. P., & WU, M. S. (2015). Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays–evidence from United Kingdom (UK) consumers. Journal of Travel & Tourism Marketing, 32(8), 953-970.
  • CHEUNG, C. M., LEE, M. K., & RABJOHN, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet research, 18(3), 229-247.
  • CHEUNG, M. Y., LUO, C., SİA, C. L., & CHEN, H. (2009). Credibility of electronic word-of-mouth: Informational and normative determinants of on-line consumer recommendations. International Journal of Electronic Commerce, 13(4), 9-38.
  • CHEVALİER, J. A., & MAYZLİN, D. (2006). The effect of word of mouth on sales: Online book reviews. Journal of marketing research, 43(3), 345-354.
  • FAN, Y. W., MİAO, Y. F., FANG, Y. H., & LİN, R. Y. (2013). Establishing the adoption of electronic word-of-mouth through consumers’ perceived credibility. International Business Research, 6(3), 58.
  • FİLİERİ, R., & MCLEAY, F. (2014). E-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews. Journal of Travel Research, 53(1), 44-57.
  • HENNİG-THURAU, T., GWİNNER, K. P., WALSH, G., & GREMLER, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?. Journal of interactive marketing, 18(1), 38-52.
  • HENNİG-THURAU, T., WALSH, G., & WALSH, G. (2003). Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the Internet. International journal of electronic commerce, 8(2), 51-74.
  • KALPAKLIOĞLU, N. Ü. (2015). Bir Pazarlama İletişimi Unsuru Olarak E-Wom’un Turizm Ürünleri Tercihine Etkisi. Maltepe Üniversitesi İletişim Fakültesi Dergisi, 2(1), 66-90.
  • KHAMMASH, M. (2008, January). Electronic word-of-mouth: Antecedents of reading customer reviews in on-line opinion platforms: A quantitative study from the UK market. In Proc. IADIS International Conference WWW/Internet (Vol. 2008).
  • LİTVİN, S. W., GOLDSMİTH, R. E., & PAN, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism management, 29(3), 458-468.
  • LUO, C., LUO, X. R., SCHATZBERG, L., & SİA, C. L. (2013). Impact of informational factors on online recommendation credibility: The moderating role of source credibility. Decision Support Systems, 56, 92-102.
  • PARK, C., & LEE, T. M. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business research, 62(1), 61-67.
  • PARK, D. H., LEE, J., & HAN, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International journal of electronic commerce, 11(4), 125-148.
  • POON, Y. L., LİM, C. Y., YONG, D. M. K., HİRİBAE, C. M., & TAN, A. Y. W. (2014). eWoM Influence on Booking Intention: A study of hotels in KL (Doctoral dissertation, UTAR)
  • SEN, S., & LERMAN, D. (2007). Why are you telling me this? An examination into negative consumer reviews on the web. Journal of interactive marketing, 21(4), 76-94.
  • VİGLİA, G., VİGLİA, G., MİNAZZİ, R., MİNAZZİ, R., BUHALİS, D., & BUHALİS, D. (2016). The influence of e-word-of-mouth on hotel occupancy rate. International Journal of Contemporary Hospitality Management, 28(9), 2035-2051.
  • WESTBROOK, R. A. (1987). Product/consumption-based affective responses and postpurchase processes. Journal of marketing research, 258-270.
There are 20 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Fatma Çakır

Nurhan Aybar

Gökhan Akel

Publication Date December 28, 2017
Acceptance Date December 14, 2017
Published in Issue Year 2017

Cite

APA Çakır, F., Aybar, N., & Akel, G. (2017). E-Wom’un Tüketicilerin Tatil Satın Alma Niyetine Etkisi. Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 4(4), 110-127. https://doi.org/10.30803/adusobed.356180
AMA Çakır F, Aybar N, Akel G. E-Wom’un Tüketicilerin Tatil Satın Alma Niyetine Etkisi. ADUSOBIED. December 2017;4(4):110-127. doi:10.30803/adusobed.356180
Chicago Çakır, Fatma, Nurhan Aybar, and Gökhan Akel. “E-Wom’un Tüketicilerin Tatil Satın Alma Niyetine Etkisi”. Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 4, no. 4 (December 2017): 110-27. https://doi.org/10.30803/adusobed.356180.
EndNote Çakır F, Aybar N, Akel G (December 1, 2017) E-Wom’un Tüketicilerin Tatil Satın Alma Niyetine Etkisi. Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 4 4 110–127.
IEEE F. Çakır, N. Aybar, and G. Akel, “E-Wom’un Tüketicilerin Tatil Satın Alma Niyetine Etkisi”, ADUSOBIED, vol. 4, no. 4, pp. 110–127, 2017, doi: 10.30803/adusobed.356180.
ISNAD Çakır, Fatma et al. “E-Wom’un Tüketicilerin Tatil Satın Alma Niyetine Etkisi”. Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 4/4 (December 2017), 110-127. https://doi.org/10.30803/adusobed.356180.
JAMA Çakır F, Aybar N, Akel G. E-Wom’un Tüketicilerin Tatil Satın Alma Niyetine Etkisi. ADUSOBIED. 2017;4:110–127.
MLA Çakır, Fatma et al. “E-Wom’un Tüketicilerin Tatil Satın Alma Niyetine Etkisi”. Adnan Menderes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol. 4, no. 4, 2017, pp. 110-27, doi:10.30803/adusobed.356180.
Vancouver Çakır F, Aybar N, Akel G. E-Wom’un Tüketicilerin Tatil Satın Alma Niyetine Etkisi. ADUSOBIED. 2017;4(4):110-27.

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