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CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS

Year 2013, Issue: 1, 61 - 79, 30.06.2013

Gökçe Özdemir Bayrak Özge Adan

Abstract

Keywords

destination branding slogan destination marketing

References

  • Avraham, E., & Daugherty, D. (2009). “We’re known for oil. But we also have watercolors, acrylics & pastels”: Media strategies for marketing small cities and towns in Texas. Cities, 26(6), 331-338.

CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS

Year 2013, Issue: 1, 61 - 79, 30.06.2013

Gökçe Özdemir Bayrak Özge Adan

Abstract

CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS

Keywords

destination branding slogan destination websites

References

  • Avraham, E., & Daugherty, D. (2009). “We’re known for oil. But we also have watercolors, acrylics & pastels”: Media strategies for marketing small cities and towns in Texas. Cities, 26(6), 331-338.
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Details

Primary Language English
Journal Section Articles
Authors

Gökçe Özdemir Bayrak This is me

Özge Adan This is me

Publication Date June 30, 2013
Published in Issue Year 2013 Issue: 1

Cite

APA Özdemir Bayrak, G., & Adan, Ö. (2013). CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS. Ankara Hacı Bayram Veli Üniversitesi Turizm Fakültesi Dergisi(1), 61-79.
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