Avraham, E., & Daugherty, D. (2009). “We’re known for oil. But we also have watercolors, acrylics & pastels”: Media strategies for marketing small cities and towns in Texas. Cities, 26(6), 331-338.
CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS
Avraham, E., & Daugherty, D. (2009). “We’re known for oil. But we also have watercolors, acrylics & pastels”: Media strategies for marketing small cities and towns in Texas. Cities, 26(6), 331-338.
Özdemir Bayrak, G., & Adan, Ö. (2013). CLASSIFICATION OF DESTINATION SLOGANS IN TERMS OF UNIQUE SELLING PROPOSITIONS. Ankara Hacı Bayram Veli Üniversitesi Turizm Fakültesi Dergisi(1), 61-79.