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DOĞA TEMELLİ ETKİNLİKLERE KATILANLARIN İÇSEL MOTİVASYONLARI İLE GELECEKTEKİ DAVRANIŞSAL NİYETİ ARASINDAKİ İLİŞKİNİN BELİRLENMESİ

Year 2021, Volume: 7 Issue: 2, 81 - 109, 31.10.2021
https://doi.org/10.31463/aicusbed.971249

Abstract

Doğa temelli turizm pazarı turistlerin her geçen gün artan ilgileri ve talepleri doğrultusunda hızlı bir şekilde büyümektedir. Dolayısıyla, bireylerin doğa temelli etkinliklere katılım nedenleri ile beklentilerinin anlaşılmasının ve gelecekteki davranışlarının tahmin edilmesinin söz konusu pazarda yer alan çeşitli paydaşların kendini doğru konumlandırması ve uygun rekabet stratejileri geliştirebilmesi açısından önemli olduğu düşünülmektedir. Buradan hareketle çalışmanın iki temel amacı bulunmaktadır. Birinci amaç; doğa temelli etkinliklere katılanların içsel motivasyonlarının (rahatlama, sosyalleşme, heyecan, öz saygı ve kendini gerçekleştirme) davranışsal niyeti yordama durumunu tespit etmektir. İkinci amaç ise doğa temelli etkinliklere katılanların davranışsal niyetlerini etkileyen sosyo-demografik unsurların (yaş, cinsiyet, medeni durum, eğitim seviyesi ve hane halkının gelir durumu) belirlenmesidir. Bu amaçlardan hareketle yürütülen araştırma Eskişehir’de bulunan çeşitli doğa gruplarındaki 397 kişi ile 18 Haziran 2021-10 Temmuz 2021 tarihlerinde çevrim içi anket uygulaması ile gerçekleştirilmiştir. Araştırma sonuçları, doğa temelli etkinliklere katılan bireylerin gelecekteki davranışsal niyetini birden fazla içsel motivasyon unsurunun etkilediğini ortaya koymaktadır. Analizlerden elde edilen bulgular ‘‘rahatlama”, “sosyalleşme”, “öz saygı” ve “kendini gerçekleştirme’’ olmak üzere dört içsel motivasyon unsurunun davranışsal niyeti yordadığını; “heyecan”ın ise davranışsal niyetin anlamlı bir yordayıcısı olmadığını göstermektedir. Ayrıca, sosyo-demografik özellikler arasından sadece cinsiyet değişkeninin davranışsal niyeti etkilediği, erkek katılımcıların gelecekteki doğa temelli etkinliklere yönelik davranışsal niyetlerinin kadın katılımcılara göre daha yüksek olduğu bulgusuna da erişilmiştir.

References

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Year 2021, Volume: 7 Issue: 2, 81 - 109, 31.10.2021
https://doi.org/10.31463/aicusbed.971249

Abstract

References

  • Ajzen, I. (1987). “Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology”. Advances in Experimental Social Psychology, 20, 1-63.
  • Alexandris, K., Kouthouris, C., Funk, D., & Giovani, C. (2009). “Segmenting Winter Sport Tourists by Motivation: The Case of Recreational Skiers.” Journal of Hospitality Marketing & Management, 18(5), 480-499.
  • Biggs, D. (2013). “Birding, sustainability and ecotourism”. International Handbook on Ecotourism (R. Ballantyne & J. Packer Eds.). Cheltenham: Edward Elgar. 394– 403.
  • Boo, E. (1990). Ecotourism: The Potentials and Pitfalls. Baltimore, MD: World Wildlife Fund.
  • Carvache-Franco, M., Segarra-Oña, M., & Carrascosa López, C. (2019a). “Motivations Analysis in Ecotourism Through an Empirical Application: Segmentation, Characteristics and Motivations of the Consumer”. Geo Journal of Tourism and Geosites, 24(1), 60-73.
  • Carvache-Franco, M., Segarra-Oña, M., & Carrascosa-López, C. (2019b). “Segmentation and Motivations in Eco-Tourism: The Case of a Coastal National Park”. Ocean & Coastal Management, 178, 1-8.
  • Chan, J. K. L., & Baum, T. (2007). “Ecotourists’ Perception of Ecotourism Experience in Lower Kinabatangan, Sabah, Malaysia”. Journal of Sustainable Tourism, 15(5), 574–590.
  • Chang, T. C., & Huang, S. (2004). “Urban Tourism: Between The Global and the Local”. A companion to tourism (Lew, C. M. Hall, & A. M. Williams Eds.). Oxford: Blackwell (223–234).
  • Chikuta, O., Du Plessis, L., & Saayman, M. (2017). “Nature-Based Travel Motivations for People with Disabilities”. African Journal Of Hospitality, Tourism and Leisure, 6(1), 1-16.
  • Chow, A. S., Cheng, I. N., & Cheung, L. T. (2019). “Self-Determined Travel Motivations and Ecologically Responsible Attitudes of Nature-Based Visitors to the Ramsar Wetland in South China”. Annals of Leisure Research, 22(1), 42-61.
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  • Fakeye, P. C., & Crompton, J. L. (1991). “Image Differences Between Prospective, First-Time, and Repeat Visitors to The Lower Rio Grande Valley”. Journal Of Travel Research, 30(2), 10-16.
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  • Fredman, P., & Tyrväinen, L. (2010). “Frontiers in Nature‐Based Tourism”. Scandinavian Journal of Hospitality and Tourism, 10(3), 177-189. Fodness, D. (1994). “Measuring Tourist Motivation”. Annals of Tourism Research, 21(3), 555–581.
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  • Hartley, N., & Harrison, P. (2009). “An Exploration of Motives for Attending Australian Ecotourism Locations and Their Influence on Future Intentions”. Sustainable Management and Marketing, 30 November-2 December 2009. Monash University, Melbourne, 1-9.
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  • Huang, Y.-C., & Liu, C.-H. S. (2017). “Moderating and Mediating Roles of Environmental Concern and Ecotourism Experience for Revisit Intention”. International Journal of Contemporary Hospitality Management, 29(7), 1854–1872.
  • Hultman, M., Kazeminia, A., & Ghasemi, V. (2015). “Intention to Visit and Willingness to Pay Premium for Ecotourism: The İmpact of Attitude, Materialism, and Motivation”. Journal of Business Research, 68(9), 1854-1861.
  • Hvenegaard, G. T., & Dearden, P. (1998). “Ecotourism Versus Tourism in a Thai National Park”. Annals of tourism Research, 25(3), 700-720.
  • Iso-Ahola, S. E. (1982). “Toward a Social Psychological Theory of Tourism Motivation: A Rejoinder”. Annals of Tourism Research, 9(2), 256-262.
  • Iversen, N. M., Hem, L. E., & Mehmetoglu, M. (2016). “Lifestyle Segmentation of Tourists Seeking Nature-Based Experiences: The Role of Cultural Values and Travel Motives”. Journal of Travel and Tourism Marketing, 33(sup1), 38–66.
  • Jamaludin, M., Aziz, A., & Mariapan, M. (2018). “Millennial Travelers Decision Making İnfluenced Through User-Generated Contents and Psychological Attributes on Destination Loyalty to a Tropical Island”. Journal of Tourism, Hospitality and Environment Management, 3(8), 44-55.
  • Jin, M. L., Choi, Y., Lee, C. K., & Ahmad, M. S. (2020). “Effects of Place Attachment and Image on Revisit Intention in an Ecotourism Destination: Using an Extended Model of Goal-Directed Behavior”. Sustainability, 12(18), 1-16.
  • Karasar, N. (2012). Bilimsel Araştırma Yöntemi (23. Baskı). Ankara: Nobel Yayıncılık.
  • Klenosky, D. B. (2002). “The ‘Pull’ of Tourism Destinations: A Means-End Investigation”. Journal of Travel Research, 40(4), 396-403.
  • Kim, S. S., Lee, C. K., & Klenosky, D. B. (2003). “The Influence of Push and Pull Factors at Korean National Parks”. Tourism Management, 24(2), 169-180.
  • Klenosky, D. B., & Saunders, C. D. (2007). “Put Me in The Zoo! A Laddering Study of Zoo Visitor Motives”. Tourism Review International, 11(3), 317-327.
  • Krippendorf, J. (1987). The Holidaymakers: Understanding the Impact of Leisure and Travel. London: Heinemann-Butterworth.
  • Kutner, M. H., Nachtsheim, C. J., Neter, J., & Li, W. (2004). Applied Linear Statistical Models. Boston: McGraw-Hill Irwin.
  • Laarman, J.G., & Durst, P.B. (1987). “Nature Travel in the Tropics”. Journal of Forestry, 85(5), 43–46.
  • Lang, C.-T., & O’Leary, J.T. (1997). “Motivation, Participation and Preference: A Multi-Segmentation Approach of the Australian Nature Travel Market”. Journal of Travel & Tourism Marketing, 6(3), 159–180.
  • Lee, S., Lee, S., & Lee, G. (2014). “Ecotourists’ Motivation and Revisit Intention: A Case Study of Restored Ecological Parks in South Korea.” Asia Pacific Journal of Tourism Research, 19(11), 1327-1344.
  • Lu, A. C. C., Gursoy, D., & Del Chiappa, G. (2016). “The Influence of Materialism on Ecotourism Attitudes and Behaviors”. Journal of Travel Research, 55(2), 176-189.
  • Lundmark, L., & Müller, D. K. (2010). “The Supply of Nature-Based Tourism Activities in Sweden”. Tourism: An International Interdisciplinary Journal, 58(4), 379-393.
  • Luo, Y., & Deng, J. (2008). “The New Environmental Paradigm and Nature-Based Tourism Motivation”. Journal of Travel Research, 46(4), 392-402.
  • Nickerson, N. P., Jorgenson, J., & Boley, B. B. (2016). “Are sustainable tourists a higher spending market?”. Tourism Management, 54, 170-177.
  • Nguyen, T. H., & Pham, T. M. L. (2015). “The Influence of Tourism Motivation to Foreign Fourist's Intention to Engage in Vietnam Ecotourism”. 3rd World Tourism Conference 17th International Joint World Cultural Tourism Conference. 20-22 November 2015. Quang Trung Campus, Duy Tan University, Danang, Vietnam.1-10.
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Details

Primary Language Turkish
Journal Section MAKALELER
Authors

Sila Karacaoğlu 0000-0001-7724-2188

Publication Date October 31, 2021
Submission Date July 14, 2021
Published in Issue Year 2021 Volume: 7 Issue: 2

Cite

APA Karacaoğlu, S. (2021). DOĞA TEMELLİ ETKİNLİKLERE KATILANLARIN İÇSEL MOTİVASYONLARI İLE GELECEKTEKİ DAVRANIŞSAL NİYETİ ARASINDAKİ İLİŞKİNİN BELİRLENMESİ. Ağrı İbrahim Çeçen Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 7(2), 81-109. https://doi.org/10.31463/aicusbed.971249