Research Article
BibTex RIS Cite

A QUALITATIVE STUDY ON THE FACTORS INFLUENCING YOUNG VOTERS' VOTING PREFERENCES AND DECISION-MAKING PROCESSES

Year 2024, Volume: 11 Issue: 25, 393 - 420, 24.08.2024

Rıdvan Kocaman

https://doi.org/10.58884/akademik-hassasiyetler.1413935

Abstract

Politicians often segment populations and tailor policies to appeal to specific voter demographics they believe are more likely to support them. Yet, in the increasingly competitive political landscape, securing votes from individuals on a one-time basis is insufficient for long-term success. Engaging voters for sustained support over time is crucial. In this context, young voters emerge as a critical demographic due to their potential for long-term political engagement. Despite generally exhibiting low political participation rates, understanding the factors that influence young voters' decision-making processes and preferences is vital. This study aims to uncover the determinants of young voters' voting behavior. Through in-depth interviews with 16 young voters, using qualitative content analysis, five themes were identified as influential factors in their voting preferences and decision-making processes: loyalty, self-confidence, satisfaction, reference groups, and social media. The findings are anticipated to offer theoretical insights for academic literature and practical strategies for politicians, providing a comprehensive understanding of young voters.

Keywords

Young Voters Voter Decision Process Political Participation Qualitative Research

References

  • Ahmad, T., Alvi, A. ve Ittefaq, M. (2019). The use of social media on political participation among university students: An analysis of survey results from rural Pakistan. Sage Open, 9(3), 1-9. https://doi.org/10.1177/2158244019864484
  • Anastasiei, I. D. ve Georgescu, M. R. (2020). Automated vs manual content analysis–A retrospective look. Scientific Annals of Economics and Business, 67, 57-67. https://doi.org/10.47743/saeb-2020-0025
  • Apospori, E., Avlonitis, G. ve Zisouli, M. (2010). Political culture and perception of political marketing tools: A cross-generational comparison. Journal of Political Marketing, 9(1-2), 111-134. https://doi.org/10.1080/15377850903472562
  • Aruguete, N., Calvo, E., Scartascini, C. G. ve Ventura, T. (2021). Trustful voters, trustworthy politicians: A survey experiment on the influence of social media in politics (No. IDB-WP-1169). IDB Working Paper Series.
  • Bajo, E., Barbi, M., Bigelli, M. ve Croci, E. (2020). Bolstering family control: evidence from loyalty shares. Journal of Corporate Finance, 65, 101755. https://doi.org/10.2139/ssrn.3428887
  • Banerjee, S. ve Chaudhuri, B. R. (2020). Factors shaping attitude of voters about celebrity politicians: Direct and indirect effects. Journal of Business Research, 109, 210-220. https://doi.org/10.1016/j.jbusres.2019.12.009
  • Banerjee, S. ve Chaudhuri, B. R. (2022). Brand love and party preference of young political consumers (voters). International Review on Public and Nonprofit Marketing, 19(3), 475-503. https://doi.org/10.1007/s12208-021-00316-0
  • Bauer, H. H., Sauer, N. E. ve Becker, C. (2006). Investigating the relationship between product involvement and consumer decision‐making styles. Journal of Consumer Behaviour, 5(4), 342-354. https://doi.org/10.1002/cb.185
  • Bee, C. (2021). The civic and political participation of young people in a context of heightened authoritarianism. The case of Turkey. Journal of Youth Studies, 24(1), 40-61. https://doi.org/10.1080/13676261.2019.1683523
  • Ben-Ur, J. (2007). Communication strategy to target low-involved voters in a U.S. presidential election. Journal of Business and Society, 20(1-2), 217-231.
  • Ben-Ur, J. ve Newman, B. I. (2010). A marketing poll: An innovative approach to prediction, explanation, and strategy. European Journal of Marketing, 44(3), 515-538. https://doi.org/10.1108/03090561011020561
  • Brader, T. (2020). Campaigning for hearts and minds: How emotional appeals in political ads work. University of Chicago Press.
  • Biswas, A., Ingle, N. ve Roy, M. (2014). Influence of social media on voting behavior. Journal of Power, Politics & Governance, 2(2), 127-155.
  • Braun, V., ve Clarke, V. (2021). To saturate or not to saturate? Questioning data saturation as a useful concept for thematic analysis and sample-size rationales. Qualitative Research in Sport, Exercise and Health, 13(2), 201-216.
  • Broockman, D. E. ve Butler, D. M. (2017). The causal effects of elite position‐taking on voter attitudes: Field experiments with elite communication. American Journal of Political Science, 61(1), 208-221. https://doi.org/10.1111/ajps.12243
  • Bursztyn, L., Cantoni, D., Yang, D. Y., Yuchtman, N. ve Zhang, Y. J. (2021). Persistent political engagement: Social interactions and the dynamics of protest movements. American Economic Review: Insights, 3(2), 233-250. https://doi.org/10.1257/aeri.20200261
  • Calabrese, S., Epple, D., Romer, T. ve Sieg, H. (2006). Local public good provision: Voting, peer effects, and mobility. Journal of Public Economics, 90(6-7), 959-981. https://doi.org/10.3386/w11720
  • Campbell, R., Cowley, P., Vivyan, N. ve Wagner, M. (2019). Why friends and neighbors? Explaining the electoral appeal of local roots. The Journal of Politics, 81(3), 937-951. https://doi.org/10.1086/703131
  • Carney, K. (2022). The effect of social media on voters: experimental evidence from an Indian election. Job Market Paper, 1-44. https://scholar.harvard.edu/files/carney/files/carney_jmp.pdf
  • Chrona, S. ve Capelos, T. (2017). The political psychology of participation in Turkey: Civic engagement, basic values, political sophistication and the young. Southeast European and Black Sea Studies, 17(1), 77-95. https://doi.org/10.1080/14683857.2016.1235002
  • Cicognani, E., Zani, B., Fournier, B., Gavray, C., ve Born, M. (2012). Gender differences in youths’ political engagement and participation. The role of parents and of adolescents’ social and civic participation. Journal of Adolescence, 35(3), 561-576. https://doi.org/10.1016/j.adolescence.2011.10.002
  • Creswell, J. W. (2013). Qualitative inquiry and research design: Choosing among five approaches. Sage Publications.
  • Cruz, C., Keefer, P. ve Labonne, J. (2021). Buying informed voters: New effects of information on voters and candidates. The Economic Journal, 131(635), 1105-1134. https://doi.org/10.1093/ej/ueaa112
  • DasGupta, K. ve Sarkar, S. (2022). Linking political brand image and voter perception in India: A political market orientation approach. Journal of Public Affairs, 22, e2751. https://doi.org/10.1002/pa.2751
  • Demmers, J., Weltevreden, J. W. ve van Dolen, W. M. (2020). Consumer engagement with brand posts on social media in consecutive stages of the customer journey. International Journal of Electronic Commerce, 24(1), 53-77. https://doi.org/10.1080/10864415.2019.1683701
  • Echegaray, F. (2015). Voting at the marketplace: political consumerism in Latin America. Latin American Research Review, 50(2), 176-199. https://doi.org/10.1353/lar.2015.0032
  • Evans, S. D. (2007). Youth sense of community: Voice and power in community contexts. Journal of Community Psychology, 35(6), 693-709. https://doi.org/10.1002/jcop.20173
  • Fafchamps, M., Vaz, A. ve Vicente, P. C. (2020). Voting and peer effects: Experimental evidence from Mozambique. Economic Development and Cultural Change, 68(2), 567-605. https://doi.org/10.2139/ssrn.2384592
  • Farkas, X. ve Bene, M. (2021). Images, politicians, and social media: Patterns and effects of politicians’ image-based political communication strategies on social media. The International Journal of Press/Politics, 26(1), 119-142. https://doi.org/10.1177/1940161220959553
  • Flanagan, C. A. ve Levine, P. (2010). Civic engagement and the transition to adulthood. The Future of Children, 20(1), 159-179. https://doi.org/10.1353/foc.0.0043
  • Fujiwara, T., Müller, K. ve Schwarz, C. (2023). The effect of social media on elections: Evidence from the United States. Journal of the European Economic Association, jvad058. https://doi.org/10.3386/w28849
  • Geys, B., Heggedal, T. R. ve Sørensen, R. J. (2022). Age and vote choice: Is there a conservative shift among older voters?. Electoral Studies, 78, 102485. https://doi.org/10.1016/j.electstud.2022.102
  • Gil de Zúñiga, H., Ardèvol-Abreu, A. ve Casero-Ripollés, A. (2021). WhatsApp political discussion, conventional participation and activism: Exploring direct, indirect and generational effects. Information, communication & society, 24(2), 201-218. https://doi.org/10.1080/1369118x.2019.1642933
  • Goerres, A. (2008). The grey vote: Determinants of older voters' party choice in Britain and West Germany. Electoral Studies, 27(2), 285-304. https://doi.org/10.1016/j.electstud.2007.12.007
  • Graefe, A. (2013). Issue and leader voting in US presidential elections. Electoral Studies, 32(4), 644-657. https://doi.org/10.1016/j.electstud.2013.04.003
  • Graham, M. H. (2020). Self-awareness of political knowledge. Political Behavior, 42(1), 305-326. https://doi.org/10.1007/s11109-018-9499-8
  • Haenschen, K. ve Jennings, J. (2019). Mobilizing millennial voters with targeted internet advertisements: A field experiment. Political Communication, 36(3), 357-375. https://doi.org/10.1080/10584609.2018.1548530
  • Hannon, M. (2022). Are knowledgeable voters better voters?. Politics, Philosophy & Economics, 21(1), 29-54. https://doi.org/10.1177/1470594x211065080
  • Harrison, S. (2018). Young voters. Parliamentary Affairs, 71(1), 255-266. https://doi.org/10.1093/pa/gsx068
  • Henn, M. ve Foard, N. (2012). Young people, political participation and trust in Britain. Parliamentary Affairs, 65(1), 47-67. https://doi.org/10.1093/pa/gsr046
  • Hillygus, D. S. ve Shields, T. G. (2009). The persuadable voter: Wedge issues in presidential campaigns. Princeton University Press.
  • Hsieh, H. F. ve Shannon, S. E. (2005). Three approaches to qualitative content analysis. Qualitative Health Research, 15(9), 1277-1288. https://doi.org/10.1177/1049732305276687
  • Karamustafa, K., Ülker, M. ve Akçay, S. (2021). Covid-19 salgınına bağlı olarak yiyecek ve içecek hizmet süreçlerindeki değişimler üzerine nitel bir araştırma. Tüketici ve Tüketim Araştırmaları Dergisi, 13(1), 33-69.
  • Kirmani, M. D., Hasan, F. ve Haque, A. (2023). Scale for measuring political sensitivity: An empirical investigation on young Indian voters. Journal of Political Marketing, 22(1), 14-33. https://doi.org/10.1080/15377857.2020.1823932
  • Kitanova, M. (2020). Youth political participation in the EU: evidence from a cross-national analysis. Journal of Youth Studies, 23(7), 819-836. https://doi.org/10.1080/13676261.2019.1636951
  • Lee, H. (2020). Voters’ involvement, attitude, and confidence in the era of new media. Palgrave Communications, 6(1), 1-7. https://doi.org/10.1057/s41599-019-0368-9
  • Lees-Marshment, J. (2009). Political marketing: Principles and applications. Routledge.
  • Lees, C. ve Praino, R. (2022). Young voters, older candidates and policy preferences: Evidence from two experiments. International Political Science Review, 1-21. https://doi.org/10.1177/01925121221139544
  • Lenz, G. S. (2013). Follow the leader?: How voters respond to politicians' policies and performance. University of Chicago Press.
  • Lester, J. N., Cho, Y. ve Lochmiller, C. R. (2020). Learning to do qualitative data analysis: A starting point. Human Resource Development Review, 19(1), 94-106. https://doi.org/10.1177/1534484320903890
  • Lilleker, D. ve Scullion, R. (2009). Voters or consumers: Imagining the contemporary electorate. Cambridge Scholars Publishing.
  • Luebke, S. M. (2021). Political authenticity: Conceptualization of a popular term. The International Journal of Press/Politics, 26(3), 635-653. https://doi.org/10.1177/1940161220948013
  • Qazzafi, S. (2019). Consumer buying decision process toward products. International Journal of Scientific Research and Engineering Development, 2(5), 130-134.
  • Manning, N. (2010). Tensions in young people’s conceptualisation and practice of politics. Sociological Research Online, 15(4), 1-11. https://doi.org/10.5153/sro.2256
  • McClure, C. ve Seock, Y. K. (2020). The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention. Journal of Retailing and Consumer Services, 53, 101975. https://doi.org/10.1016/j.jretconser.2019.101975
  • Michaelidou, N. ve Dibb, S. (2008). Consumer involvement: A new perspective. The Marketing Review, 8(1), 83-99. https://doi.org/10.1362/146934708x290403
  • Miles, M. B., Huberman, A. M. & Saldana, J. (2014). Qualitative data analysis. A methods sourcebook. Sage Publications.
  • Nayeem, T. ve Marie-IpSooching, J. (2022). Revisiting sproles and kendall’s consumer styles inventory (CSI) in the 21st century: A case of Australian consumers decision-making styles in the context of high and low-involvement purchases. Marketing, 7(2). 7-17. https://doi.org/10.18775/jibrm.1849-8558.2015.72.3001
  • Newman, B. I. ve Sheth, J. N. (1985). A model of primary voter behavior. Journal of Consumer Research, 12(2), 178-187. https://doi.org/10.1086/208506
  • O’Cass, A. ve Pecotich, A. (2005). The dynamics of voter behavior and influence processes in electoral markets: A consumer behavior perspective. Journal of Business Research, 58(4), 406-413. https://doi.org/10.1016/j.jbusres.2003.08.003
  • Peng, N. ve Hackley, C. (2009). Are voters, consumers? A qualitative exploration of the voter‐consumer analogy in political marketing. Qualitative Market Research: An International Journal, 12(2), 171-186. https://doi.org/10.1108/13522750910948770
  • Pérez-Escoda, A., Pedrero-Esteban, L. M., Rubio-Romero, J. ve Jiménez-Narros, C. (2021). Fake news reaching young people on social networks: Distrust challenging media literacy. Publications, 9(2), 1-16. https://doi.org/10.3390/publications9020024
  • Phelps, E. (2012). Understanding electoral turnout among British young people: A review of the literature. Parliamentary Affairs, 65(1), 281-299. https://doi.org/10.1093/pa/gsr056
  • Phillips, J. M., Reynolds, T. J. ve Reynolds, K. (2010). Decision‐based voter segmentation: An application for campaign message development. European Journal of Marketing, 44(3/4), 310-330. https://doi.org/10.1108/03090561011020444
  • Pinkleton, B. E. ve Austin, E. W. (2002). Exploring relationships among media use frequency, perceived media importance, and media satisfaction in political disaffection and efficacy. Mass Communication & Society, 5(2), 141-163. https://doi.org/10.1207/s15327825mcs0502_3
  • Rekker, R. (2022). Young trendsetters: How young voters fuel electoral volatility. Electoral Studies, 75, 102425. https://doi.org/10.1016/j.electstud.2021.102425
  • Saud, M. (2020). Youth participation in political activities: The art of participation in Bhakkar, Punjab Pakistan. Journal of Human Behavior in the Social Environment, 30(6), 760-777. https://doi.org/10.1080/10911359.2020.1745112
  • Shenton, A. K. (2004). Strategies for ensuring trustworthiness in qualitative research projects. Education for Information, 22(2), 63-75. https://doi.org/10.3233/efi-2004-22201
  • Sloam, J. ve Henn, M. (2019). Rejuvenating politics: Young political participation in a changing world. Youthquake 2017: The Rise of Young Cosmopolitans in Britain, 17-42. https://doi.org/10.1007/978-3-319-97469-9_2
  • Spiggle, S. (1994). Analysis and interpretation of qualitative data in consumer research. Journal of Consumer Research, 21(3), 491-503. https://doi.org/10.1086/209413
  • Stone, G. W., Blodgett, J. G., Nkonge, J. ve Cort, K. T. (2013). The moderating influence of political involvement on voters’ attitudes toward attack ads. The Journal of Marketing Theory and Practice, 21(1), 91-102. https://doi.org/10.2753/mtp1069-6679210106
  • Van der Brug, W. (2013). Structural and ideological voting in age cohorts. Z. Enyedi ve K. Deegan-Krause (Ed.), The structure of political competition in Western Europe içinde (s. 172-193). Routledge.
  • Webster, S. W. ve Pierce, A. W. (2019). Older, younger, or more similar? The use of age as a voting heuristic. Social Science Quarterly, 100(3), 635-652. https://doi.org/10.1111/ssqu.12604
  • Weiss, J. (2020). What is youth political participation? Literature review on youth political participation and political attitudes. Frontiers in Political Science, 2, 1-13. https://doi.org/10.3389/fpos.2020.00001
  • White, A. (2019). Family matters? Voting behavior in households with criminal justice contact. American Political Science Review, 113(2), 607-613. https://doi.org/10.1017/s0003055418000862
  • Wicaksono, A. T., Astuti, P., ve Utomo, S. (2015). The influence of family, peer group and mass media towards to voting behavior of FISIP UNDIP student’s in the 2014 presidential election. Journal of Politics and Government Studies, 5(4), 1-18.
  • Zhang, W. (2022). Political disengagement among youth: A comparison between 2011 and 2020. Frontiers in Psychology, 13, 1-10. https://doi.org/10.3389/fpsyg.2022.809432
  • Zhuravskaya, E., Petrova, M. ve Enikolopov, R. (2020). Political effects of the internet and social media. Annual Review of Economics, 12, 415-438. https://doi.org/10.2139/ssrn.3439957

GENÇ SEÇMENLERİN OY KULLANMA TERCİHLERİNDE VE KARAR SÜREÇLERİNDE ETKİLİ OLAN FAKTÖRLERİN BELİRLENMESİNE YÖNELİK NİTEL BİR ARAŞTIRMA

Year 2024, Volume: 11 Issue: 25, 393 - 420, 24.08.2024

Rıdvan Kocaman

https://doi.org/10.58884/akademik-hassasiyetler.1413935

Abstract

Politikacılar nüfusu bölümlendirme ve oy vermesi en muhtemel olan seçmenlerin ilgisini çekecek politikalar hazırlama eğilimindedirler. Ancak, siyaset arenasındaki artan rekabet ile birlikte seçmenlerin tek seferlik oy vermesi başarı için yeterli bir kriter değildir. Ayrıca, onları uzun vadede seçmen tabanına eklemeleri gerekmektedir. Bu açıdan bakıldığında, daha uzun süreli çıktı sunma potansiyeline sahip olan gençler önemli bir seçmen pazarı haline gelmektedir. Dolayısıyla, genellikle düşük siyasi katılım eğilimine sahip olan genç seçmenlerin anlaşılması önem arz etmektedir. Bu doğrultuda, mevcut çalışma genç seçmenlerin oy kullanıma ilişkin karar süreçlerine ve tercihlerine etki eden faktörleri ortaya koymayı amaçlamaktadır. Bunu yapmak için, 16 genç seçmen ile derinlemesine görüşmeler gerçekleştirilmiştir. Verilerin analizinde ise, nitel içerik analizi tekniğinden yararlanılmıştır. Sonuç olarak, genç seçmenlerin oy kullanma tercihlerinde ve karar süreçlerinde etkili olan faktörleri ifade eden beş faklı temaya (sadakat, öz(güven), memnuniyet, referans grubu ve sosyal medya) ulaşılmıştır. Elde edilen sonuçlar ilgili literatüre yönelik teorik katkı ve genç seçmenlerin anlaşılması hususunda bir rehber sunduğu için politikacılar için pratik katkı sunması beklenmektedir.

Keywords

Genç Seçmenler Seçmen Karar Süreci Siyasal Katılım Nitel Araştırma

References

  • Ahmad, T., Alvi, A. ve Ittefaq, M. (2019). The use of social media on political participation among university students: An analysis of survey results from rural Pakistan. Sage Open, 9(3), 1-9. https://doi.org/10.1177/2158244019864484
  • Anastasiei, I. D. ve Georgescu, M. R. (2020). Automated vs manual content analysis–A retrospective look. Scientific Annals of Economics and Business, 67, 57-67. https://doi.org/10.47743/saeb-2020-0025
  • Apospori, E., Avlonitis, G. ve Zisouli, M. (2010). Political culture and perception of political marketing tools: A cross-generational comparison. Journal of Political Marketing, 9(1-2), 111-134. https://doi.org/10.1080/15377850903472562
  • Aruguete, N., Calvo, E., Scartascini, C. G. ve Ventura, T. (2021). Trustful voters, trustworthy politicians: A survey experiment on the influence of social media in politics (No. IDB-WP-1169). IDB Working Paper Series.
  • Bajo, E., Barbi, M., Bigelli, M. ve Croci, E. (2020). Bolstering family control: evidence from loyalty shares. Journal of Corporate Finance, 65, 101755. https://doi.org/10.2139/ssrn.3428887
  • Banerjee, S. ve Chaudhuri, B. R. (2020). Factors shaping attitude of voters about celebrity politicians: Direct and indirect effects. Journal of Business Research, 109, 210-220. https://doi.org/10.1016/j.jbusres.2019.12.009
  • Banerjee, S. ve Chaudhuri, B. R. (2022). Brand love and party preference of young political consumers (voters). International Review on Public and Nonprofit Marketing, 19(3), 475-503. https://doi.org/10.1007/s12208-021-00316-0
  • Bauer, H. H., Sauer, N. E. ve Becker, C. (2006). Investigating the relationship between product involvement and consumer decision‐making styles. Journal of Consumer Behaviour, 5(4), 342-354. https://doi.org/10.1002/cb.185
  • Bee, C. (2021). The civic and political participation of young people in a context of heightened authoritarianism. The case of Turkey. Journal of Youth Studies, 24(1), 40-61. https://doi.org/10.1080/13676261.2019.1683523
  • Ben-Ur, J. (2007). Communication strategy to target low-involved voters in a U.S. presidential election. Journal of Business and Society, 20(1-2), 217-231.
  • Ben-Ur, J. ve Newman, B. I. (2010). A marketing poll: An innovative approach to prediction, explanation, and strategy. European Journal of Marketing, 44(3), 515-538. https://doi.org/10.1108/03090561011020561
  • Brader, T. (2020). Campaigning for hearts and minds: How emotional appeals in political ads work. University of Chicago Press.
  • Biswas, A., Ingle, N. ve Roy, M. (2014). Influence of social media on voting behavior. Journal of Power, Politics & Governance, 2(2), 127-155.
  • Braun, V., ve Clarke, V. (2021). To saturate or not to saturate? Questioning data saturation as a useful concept for thematic analysis and sample-size rationales. Qualitative Research in Sport, Exercise and Health, 13(2), 201-216.
  • Broockman, D. E. ve Butler, D. M. (2017). The causal effects of elite position‐taking on voter attitudes: Field experiments with elite communication. American Journal of Political Science, 61(1), 208-221. https://doi.org/10.1111/ajps.12243
  • Bursztyn, L., Cantoni, D., Yang, D. Y., Yuchtman, N. ve Zhang, Y. J. (2021). Persistent political engagement: Social interactions and the dynamics of protest movements. American Economic Review: Insights, 3(2), 233-250. https://doi.org/10.1257/aeri.20200261
  • Calabrese, S., Epple, D., Romer, T. ve Sieg, H. (2006). Local public good provision: Voting, peer effects, and mobility. Journal of Public Economics, 90(6-7), 959-981. https://doi.org/10.3386/w11720
  • Campbell, R., Cowley, P., Vivyan, N. ve Wagner, M. (2019). Why friends and neighbors? Explaining the electoral appeal of local roots. The Journal of Politics, 81(3), 937-951. https://doi.org/10.1086/703131
  • Carney, K. (2022). The effect of social media on voters: experimental evidence from an Indian election. Job Market Paper, 1-44. https://scholar.harvard.edu/files/carney/files/carney_jmp.pdf
  • Chrona, S. ve Capelos, T. (2017). The political psychology of participation in Turkey: Civic engagement, basic values, political sophistication and the young. Southeast European and Black Sea Studies, 17(1), 77-95. https://doi.org/10.1080/14683857.2016.1235002
  • Cicognani, E., Zani, B., Fournier, B., Gavray, C., ve Born, M. (2012). Gender differences in youths’ political engagement and participation. The role of parents and of adolescents’ social and civic participation. Journal of Adolescence, 35(3), 561-576. https://doi.org/10.1016/j.adolescence.2011.10.002
  • Creswell, J. W. (2013). Qualitative inquiry and research design: Choosing among five approaches. Sage Publications.
  • Cruz, C., Keefer, P. ve Labonne, J. (2021). Buying informed voters: New effects of information on voters and candidates. The Economic Journal, 131(635), 1105-1134. https://doi.org/10.1093/ej/ueaa112
  • DasGupta, K. ve Sarkar, S. (2022). Linking political brand image and voter perception in India: A political market orientation approach. Journal of Public Affairs, 22, e2751. https://doi.org/10.1002/pa.2751
  • Demmers, J., Weltevreden, J. W. ve van Dolen, W. M. (2020). Consumer engagement with brand posts on social media in consecutive stages of the customer journey. International Journal of Electronic Commerce, 24(1), 53-77. https://doi.org/10.1080/10864415.2019.1683701
  • Echegaray, F. (2015). Voting at the marketplace: political consumerism in Latin America. Latin American Research Review, 50(2), 176-199. https://doi.org/10.1353/lar.2015.0032
  • Evans, S. D. (2007). Youth sense of community: Voice and power in community contexts. Journal of Community Psychology, 35(6), 693-709. https://doi.org/10.1002/jcop.20173
  • Fafchamps, M., Vaz, A. ve Vicente, P. C. (2020). Voting and peer effects: Experimental evidence from Mozambique. Economic Development and Cultural Change, 68(2), 567-605. https://doi.org/10.2139/ssrn.2384592
  • Farkas, X. ve Bene, M. (2021). Images, politicians, and social media: Patterns and effects of politicians’ image-based political communication strategies on social media. The International Journal of Press/Politics, 26(1), 119-142. https://doi.org/10.1177/1940161220959553
  • Flanagan, C. A. ve Levine, P. (2010). Civic engagement and the transition to adulthood. The Future of Children, 20(1), 159-179. https://doi.org/10.1353/foc.0.0043
  • Fujiwara, T., Müller, K. ve Schwarz, C. (2023). The effect of social media on elections: Evidence from the United States. Journal of the European Economic Association, jvad058. https://doi.org/10.3386/w28849
  • Geys, B., Heggedal, T. R. ve Sørensen, R. J. (2022). Age and vote choice: Is there a conservative shift among older voters?. Electoral Studies, 78, 102485. https://doi.org/10.1016/j.electstud.2022.102
  • Gil de Zúñiga, H., Ardèvol-Abreu, A. ve Casero-Ripollés, A. (2021). WhatsApp political discussion, conventional participation and activism: Exploring direct, indirect and generational effects. Information, communication & society, 24(2), 201-218. https://doi.org/10.1080/1369118x.2019.1642933
  • Goerres, A. (2008). The grey vote: Determinants of older voters' party choice in Britain and West Germany. Electoral Studies, 27(2), 285-304. https://doi.org/10.1016/j.electstud.2007.12.007
  • Graefe, A. (2013). Issue and leader voting in US presidential elections. Electoral Studies, 32(4), 644-657. https://doi.org/10.1016/j.electstud.2013.04.003
  • Graham, M. H. (2020). Self-awareness of political knowledge. Political Behavior, 42(1), 305-326. https://doi.org/10.1007/s11109-018-9499-8
  • Haenschen, K. ve Jennings, J. (2019). Mobilizing millennial voters with targeted internet advertisements: A field experiment. Political Communication, 36(3), 357-375. https://doi.org/10.1080/10584609.2018.1548530
  • Hannon, M. (2022). Are knowledgeable voters better voters?. Politics, Philosophy & Economics, 21(1), 29-54. https://doi.org/10.1177/1470594x211065080
  • Harrison, S. (2018). Young voters. Parliamentary Affairs, 71(1), 255-266. https://doi.org/10.1093/pa/gsx068
  • Henn, M. ve Foard, N. (2012). Young people, political participation and trust in Britain. Parliamentary Affairs, 65(1), 47-67. https://doi.org/10.1093/pa/gsr046
  • Hillygus, D. S. ve Shields, T. G. (2009). The persuadable voter: Wedge issues in presidential campaigns. Princeton University Press.
  • Hsieh, H. F. ve Shannon, S. E. (2005). Three approaches to qualitative content analysis. Qualitative Health Research, 15(9), 1277-1288. https://doi.org/10.1177/1049732305276687
  • Karamustafa, K., Ülker, M. ve Akçay, S. (2021). Covid-19 salgınına bağlı olarak yiyecek ve içecek hizmet süreçlerindeki değişimler üzerine nitel bir araştırma. Tüketici ve Tüketim Araştırmaları Dergisi, 13(1), 33-69.
  • Kirmani, M. D., Hasan, F. ve Haque, A. (2023). Scale for measuring political sensitivity: An empirical investigation on young Indian voters. Journal of Political Marketing, 22(1), 14-33. https://doi.org/10.1080/15377857.2020.1823932
  • Kitanova, M. (2020). Youth political participation in the EU: evidence from a cross-national analysis. Journal of Youth Studies, 23(7), 819-836. https://doi.org/10.1080/13676261.2019.1636951
  • Lee, H. (2020). Voters’ involvement, attitude, and confidence in the era of new media. Palgrave Communications, 6(1), 1-7. https://doi.org/10.1057/s41599-019-0368-9
  • Lees-Marshment, J. (2009). Political marketing: Principles and applications. Routledge.
  • Lees, C. ve Praino, R. (2022). Young voters, older candidates and policy preferences: Evidence from two experiments. International Political Science Review, 1-21. https://doi.org/10.1177/01925121221139544
  • Lenz, G. S. (2013). Follow the leader?: How voters respond to politicians' policies and performance. University of Chicago Press.
  • Lester, J. N., Cho, Y. ve Lochmiller, C. R. (2020). Learning to do qualitative data analysis: A starting point. Human Resource Development Review, 19(1), 94-106. https://doi.org/10.1177/1534484320903890
  • Lilleker, D. ve Scullion, R. (2009). Voters or consumers: Imagining the contemporary electorate. Cambridge Scholars Publishing.
  • Luebke, S. M. (2021). Political authenticity: Conceptualization of a popular term. The International Journal of Press/Politics, 26(3), 635-653. https://doi.org/10.1177/1940161220948013
  • Qazzafi, S. (2019). Consumer buying decision process toward products. International Journal of Scientific Research and Engineering Development, 2(5), 130-134.
  • Manning, N. (2010). Tensions in young people’s conceptualisation and practice of politics. Sociological Research Online, 15(4), 1-11. https://doi.org/10.5153/sro.2256
  • McClure, C. ve Seock, Y. K. (2020). The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention. Journal of Retailing and Consumer Services, 53, 101975. https://doi.org/10.1016/j.jretconser.2019.101975
  • Michaelidou, N. ve Dibb, S. (2008). Consumer involvement: A new perspective. The Marketing Review, 8(1), 83-99. https://doi.org/10.1362/146934708x290403
  • Miles, M. B., Huberman, A. M. & Saldana, J. (2014). Qualitative data analysis. A methods sourcebook. Sage Publications.
  • Nayeem, T. ve Marie-IpSooching, J. (2022). Revisiting sproles and kendall’s consumer styles inventory (CSI) in the 21st century: A case of Australian consumers decision-making styles in the context of high and low-involvement purchases. Marketing, 7(2). 7-17. https://doi.org/10.18775/jibrm.1849-8558.2015.72.3001
  • Newman, B. I. ve Sheth, J. N. (1985). A model of primary voter behavior. Journal of Consumer Research, 12(2), 178-187. https://doi.org/10.1086/208506
  • O’Cass, A. ve Pecotich, A. (2005). The dynamics of voter behavior and influence processes in electoral markets: A consumer behavior perspective. Journal of Business Research, 58(4), 406-413. https://doi.org/10.1016/j.jbusres.2003.08.003
  • Peng, N. ve Hackley, C. (2009). Are voters, consumers? A qualitative exploration of the voter‐consumer analogy in political marketing. Qualitative Market Research: An International Journal, 12(2), 171-186. https://doi.org/10.1108/13522750910948770
  • Pérez-Escoda, A., Pedrero-Esteban, L. M., Rubio-Romero, J. ve Jiménez-Narros, C. (2021). Fake news reaching young people on social networks: Distrust challenging media literacy. Publications, 9(2), 1-16. https://doi.org/10.3390/publications9020024
  • Phelps, E. (2012). Understanding electoral turnout among British young people: A review of the literature. Parliamentary Affairs, 65(1), 281-299. https://doi.org/10.1093/pa/gsr056
  • Phillips, J. M., Reynolds, T. J. ve Reynolds, K. (2010). Decision‐based voter segmentation: An application for campaign message development. European Journal of Marketing, 44(3/4), 310-330. https://doi.org/10.1108/03090561011020444
  • Pinkleton, B. E. ve Austin, E. W. (2002). Exploring relationships among media use frequency, perceived media importance, and media satisfaction in political disaffection and efficacy. Mass Communication & Society, 5(2), 141-163. https://doi.org/10.1207/s15327825mcs0502_3
  • Rekker, R. (2022). Young trendsetters: How young voters fuel electoral volatility. Electoral Studies, 75, 102425. https://doi.org/10.1016/j.electstud.2021.102425
  • Saud, M. (2020). Youth participation in political activities: The art of participation in Bhakkar, Punjab Pakistan. Journal of Human Behavior in the Social Environment, 30(6), 760-777. https://doi.org/10.1080/10911359.2020.1745112
  • Shenton, A. K. (2004). Strategies for ensuring trustworthiness in qualitative research projects. Education for Information, 22(2), 63-75. https://doi.org/10.3233/efi-2004-22201
  • Sloam, J. ve Henn, M. (2019). Rejuvenating politics: Young political participation in a changing world. Youthquake 2017: The Rise of Young Cosmopolitans in Britain, 17-42. https://doi.org/10.1007/978-3-319-97469-9_2
  • Spiggle, S. (1994). Analysis and interpretation of qualitative data in consumer research. Journal of Consumer Research, 21(3), 491-503. https://doi.org/10.1086/209413
  • Stone, G. W., Blodgett, J. G., Nkonge, J. ve Cort, K. T. (2013). The moderating influence of political involvement on voters’ attitudes toward attack ads. The Journal of Marketing Theory and Practice, 21(1), 91-102. https://doi.org/10.2753/mtp1069-6679210106
  • Van der Brug, W. (2013). Structural and ideological voting in age cohorts. Z. Enyedi ve K. Deegan-Krause (Ed.), The structure of political competition in Western Europe içinde (s. 172-193). Routledge.
  • Webster, S. W. ve Pierce, A. W. (2019). Older, younger, or more similar? The use of age as a voting heuristic. Social Science Quarterly, 100(3), 635-652. https://doi.org/10.1111/ssqu.12604
  • Weiss, J. (2020). What is youth political participation? Literature review on youth political participation and political attitudes. Frontiers in Political Science, 2, 1-13. https://doi.org/10.3389/fpos.2020.00001
  • White, A. (2019). Family matters? Voting behavior in households with criminal justice contact. American Political Science Review, 113(2), 607-613. https://doi.org/10.1017/s0003055418000862
  • Wicaksono, A. T., Astuti, P., ve Utomo, S. (2015). The influence of family, peer group and mass media towards to voting behavior of FISIP UNDIP student’s in the 2014 presidential election. Journal of Politics and Government Studies, 5(4), 1-18.
  • Zhang, W. (2022). Political disengagement among youth: A comparison between 2011 and 2020. Frontiers in Psychology, 13, 1-10. https://doi.org/10.3389/fpsyg.2022.809432
  • Zhuravskaya, E., Petrova, M. ve Enikolopov, R. (2020). Political effects of the internet and social media. Annual Review of Economics, 12, 415-438. https://doi.org/10.2139/ssrn.3439957
There are 78 citations in total.

Details

Primary Language Turkish
Subjects Demography (Other), Sociology (Other)
Journal Section Tüm Sayı
Authors

Rıdvan Kocaman 0000-0002-0008-7041

Publication Date August 24, 2024
Submission Date January 3, 2024
Acceptance Date August 21, 2024
Published in Issue Year 2024 Volume: 11 Issue: 25

Cite

APA Kocaman, R. (2024). GENÇ SEÇMENLERİN OY KULLANMA TERCİHLERİNDE VE KARAR SÜREÇLERİNDE ETKİLİ OLAN FAKTÖRLERİN BELİRLENMESİNE YÖNELİK NİTEL BİR ARAŞTIRMA. Akademik Hassasiyetler, 11(25), 393-420. https://doi.org/10.58884/akademik-hassasiyetler.1413935
AMA Kocaman R. GENÇ SEÇMENLERİN OY KULLANMA TERCİHLERİNDE VE KARAR SÜREÇLERİNDE ETKİLİ OLAN FAKTÖRLERİN BELİRLENMESİNE YÖNELİK NİTEL BİR ARAŞTIRMA. Akademik Hassasiyetler. August 2024;11(25):393-420. doi:10.58884/akademik-hassasiyetler.1413935
Chicago Kocaman, Rıdvan. “GENÇ SEÇMENLERİN OY KULLANMA TERCİHLERİNDE VE KARAR SÜREÇLERİNDE ETKİLİ OLAN FAKTÖRLERİN BELİRLENMESİNE YÖNELİK NİTEL BİR ARAŞTIRMA”. Akademik Hassasiyetler 11, no. 25 (August 2024): 393-420. https://doi.org/10.58884/akademik-hassasiyetler.1413935.
EndNote Kocaman R (August 1, 2024) GENÇ SEÇMENLERİN OY KULLANMA TERCİHLERİNDE VE KARAR SÜREÇLERİNDE ETKİLİ OLAN FAKTÖRLERİN BELİRLENMESİNE YÖNELİK NİTEL BİR ARAŞTIRMA. Akademik Hassasiyetler 11 25 393–420.
IEEE R. Kocaman, “GENÇ SEÇMENLERİN OY KULLANMA TERCİHLERİNDE VE KARAR SÜREÇLERİNDE ETKİLİ OLAN FAKTÖRLERİN BELİRLENMESİNE YÖNELİK NİTEL BİR ARAŞTIRMA”, Akademik Hassasiyetler, vol. 11, no. 25, pp. 393–420, 2024, doi: 10.58884/akademik-hassasiyetler.1413935.
ISNAD Kocaman, Rıdvan. “GENÇ SEÇMENLERİN OY KULLANMA TERCİHLERİNDE VE KARAR SÜREÇLERİNDE ETKİLİ OLAN FAKTÖRLERİN BELİRLENMESİNE YÖNELİK NİTEL BİR ARAŞTIRMA”. Akademik Hassasiyetler 11/25 (August 2024), 393-420. https://doi.org/10.58884/akademik-hassasiyetler.1413935.
JAMA Kocaman R. GENÇ SEÇMENLERİN OY KULLANMA TERCİHLERİNDE VE KARAR SÜREÇLERİNDE ETKİLİ OLAN FAKTÖRLERİN BELİRLENMESİNE YÖNELİK NİTEL BİR ARAŞTIRMA. Akademik Hassasiyetler. 2024;11:393–420.
MLA Kocaman, Rıdvan. “GENÇ SEÇMENLERİN OY KULLANMA TERCİHLERİNDE VE KARAR SÜREÇLERİNDE ETKİLİ OLAN FAKTÖRLERİN BELİRLENMESİNE YÖNELİK NİTEL BİR ARAŞTIRMA”. Akademik Hassasiyetler, vol. 11, no. 25, 2024, pp. 393-20, doi:10.58884/akademik-hassasiyetler.1413935.
Vancouver Kocaman R. GENÇ SEÇMENLERİN OY KULLANMA TERCİHLERİNDE VE KARAR SÜREÇLERİNDE ETKİLİ OLAN FAKTÖRLERİN BELİRLENMESİNE YÖNELİK NİTEL BİR ARAŞTIRMA. Akademik Hassasiyetler. 2024;11(25):393-420.
 Download Cover Image

MAKALE DEĞERLENDİRME SÜRECİ

Yazar tarafından gönderilen bir makale, gönderim tarihinden itibaren 10 gün içinde dergi sekreteri tarafından makalenin, telif sözleşmesinin ve benzerlik raporunun (Turnitin programı) eksiksiz ve düzgün bir şekilde gönderilip gönderilmediği yönünden incelenir. İstenilen bu dosyalar eksiksiz ve düzgün bir şekilde gönderilmiş ise makale; ikinci aşamada derginin yayın çizgisine uygun olup olmadığı yönünden değerlendirilir. Bu süreçte makale yayın çizgisine uygun değilse yazara iade edilir. Makale yayın çizgisine uygun ise şablona uygun bir şekilde gönderilip gönderilmediği yönünden değerlendirilir. Şayet makale şablona uyarlanıp gönderilmemiş ise değerlendirme sürecine alınmaz. Bu süreçte yazarın derginin belirlediği şartlara uygun bir şekilde sisteme makale yüklemesi beklenir. Makale şablona uygun bir şekilde hazırlanıp gönderilmiş ise son aşamada makale derginin yayın ilkeleri, yazım kuralları, öz, abstract, extented abstract, kaynakça gösterimi vb. yönlerden incelenir. Bu ayrıntılarda makalede bir sorun varsa yazarın bu hususları tamamlaması istenir ve verilen süre içerisinde eksiksiz bir şekilde yeniden makaleyi göndermesi istenir.
Tüm bu aşamaları geçen makale, editör tarafından bilimsel yeterliliğinin denetlenmesi amacıyla ikinci 7 günlük süre içerisinde çalışmaya uygun iki hakeme değerlendirmeleri için gönderilir. Hakemlerin değerlendirme süreleri 15 gündür. Bu süre zarfında hakemlik görevini tamamlamayan bir hakem olursa ilgili hakeme değerlendirmeyi tamamlaması için 7 günlük ek süre verilebilir. Bu süre zarfında hakem görevini yerine getirmezse yerine yeni bir hakem ataması yapılır. En az iki hakemden gelen raporlar olumlu ise makale yayın aşamasına alınır. Hakem raporlarından birisi olumlu diğeri olumsuz ise makale üçüncü bir hakeme gönderilir. Üçüncü hakem raporu da olumsuz ise makale ret edilir. Üçüncü hakemin değerlendirmesi olumlu ise makaleyle ilgili hakem raporları dergi alan editörlerinden oluşan Editörler Kurulu tarafından incelenir. Makalenin yayınlanmasıyla ilgili nihai karar alan editörlerinden oluşan Editörler Kurulu tarafından verilir. Hakem raporlarının yetersiz ve tatmin etmekten uzak olması veya İngilizce editör tarafından abstract ve extented abstract’ın yetersiz görülmesi hallerinde de yine makaleyle ilgili son karar Editörler Kurulu tarafından verilir. Tüm bu aşamalardan geçen bir makale en yakın sayıya yayınlanmak üzere eklenir. İlgili sayıda yer kalmaması halinde makalenin yayımı bir sonraki sayıya kaydırılır. Bu durumda ve tüm değerlendirme sürecinde yazar isterse makalesini geri çekme hakkına sahiptir. Ancak bu durumu dergiye bildirmesi gerekir. Makale gönderim tarihinden makalenin yayına kabul tarihine kadar tüm bu işlemler için ortalama 3 aylık bir süre öngörülmektedir.