Organizational Cynicism A Study Among Advertising Agencies
Öz
This study is about one of those less favorable aspects of work and employee behavior: Cynicism
toward the employing organization, in the organizational sciences referred to as organizational
cynicism. Cynicism is a somewhat controversial issue. It can be define as a belief that an
organization lacks integrity, which, when coupled with a powerful negative emotional reaction,
leads to disparaging and critical behavior. The aim of this paper is to examine cynic behavior of
the employees in the organization. Therefore, in the first part, cynicism, organizational cynicism
and the nature of the concept will be explained theoretically. In the second part, we will share
the results of the study conducted in advertising agencies in Kayseri. It is thought that this study
contributes to the knowledge on workplace deviance and cynicism an area of research that is
almost unexplored in especially ad agencies.
In the study questionnaire technic was used and data was gathered from advertising agency
employees in Kayseri. There are 23 advertising agencies in Kayseri. A total of 122 questionnaires
were distributed from which 88 questionnaires were received by the researcher and this result in
response rate of 86% out of which questionnaires were found suitable for the analysis. Data were
obtained using the “Organizational Cynicism Scale (OCS),” which was developed by Brandes,
Dhartwadkar and Dean (1999). The scale consists of emotional, cognitive and behavioral
dimensions. The research hypotheses that were developed based on theoretical knowledge and
findings, were tested in the study. Correlation and regression analysis were conducted to test
hypothesis. Some demographic variables have been found related with ad employees’ cynicism
level like gender, age, education and department. However it has been found that ad agency
employees’ marital status, income and year of the service were not related with their cynicism
level.
Anahtar Kelimeler
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