Organizational Cynicism A Study Among Advertising Agencies

Year 2014, Issue: 22, 130 - 151, 31.12.2014

Özlem Güllüoğlu Işık

https://doi.org/10.31123/akil.441950

Cited By: 1

Abstract

This study is about one of those less favorable aspects of work and employee behavior: Cynicism

toward the employing organization, in the organizational sciences referred to as organizational

cynicism. Cynicism is a somewhat controversial issue. It can be define as a belief that an

organization lacks integrity, which, when coupled with a powerful negative emotional reaction,

leads to disparaging and critical behavior. The aim of this paper is to examine cynic behavior of

the employees in the organization. Therefore, in the first part, cynicism, organizational cynicism

and the nature of the concept will be explained theoretically. In the second part, we will share

the results of the study conducted in advertising agencies in Kayseri. It is thought that this study

contributes to the knowledge on workplace deviance and cynicism an area of research that is

almost unexplored in especially ad agencies.

In the study questionnaire technic was used and data was gathered from advertising agency

employees in Kayseri. There are 23 advertising agencies in Kayseri. A total of 122 questionnaires

were distributed from which 88 questionnaires were received by the researcher and this result in

response rate of 86% out of which questionnaires were found suitable for the analysis. Data were

obtained using the “Organizational Cynicism Scale (OCS),” which was developed by Brandes,

Dhartwadkar and Dean (1999). The scale consists of emotional, cognitive and behavioral

dimensions. The research hypotheses that were developed based on theoretical knowledge and

findings, were tested in the study. Correlation and regression analysis were conducted to test

hypothesis. Some demographic variables have been found related with ad employees’ cynicism

level like gender, age, education and department. However it has been found that ad agency

employees’ marital status, income and year of the service were not related with their cynicism

level.

Keywords

Cynicism, Organizational Cynicism, Advertising Agencies

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