A Competitive Analysis of E-Distribution Systems in the Hospitality Industry

Gökçe Özdemir; Duygu Türker

doi:10.32709/akusosbil.1054337

EN TR

A Competitive Analysis of E-Distribution Systems in the Hospitality Industry

Abstract

The goal of this study was a competitive analysis of global e-distributors in the hospitality industry. It specifically on Airbnb a peer-to-peer booking model, Booking.com an online travel agent retail booking model, and hotel websites, a customer direct booking model. Hospitality e-distribution systems were assessed using the Five Forces Model, a tool for analyzing the competition of a business, to determine the current dynamics and predict the future implications. In this regard, a focus group study was conducted with a group of tourism scholars and experts working in the tourism industry. Based on the findings of this qualitative research, the paper discusses how each system fills the demand in the changing competitive landscape. The study contributes to the literature by producing a detailed analysis of the dynamic nature of distribution in the hospitality industry from a strategic perspective.

Keywords

Digitalization, hospitality industry, e-distribution, competitiveness, five forces model

Konaklama Sektöründe E-Dağıtım Sistemlerinin Rekabet Analizi

Abstract

Bu çalışma, ağırlama sektöründe global elektronik dağıtım kanallarının rekabet analizini yapmayı amaçlamaktadır. Özellikle konutları içeren bir rezervasyon modeli olan Airbnb, bir perakende rezervasyon modeli olan Booking.com ve doğrudan müşteri rezervasyon modeli olan otel web siteleri çalışma kapsamında değerlendirilmiştir. Konaklama e-dağıtım sistemleri, bir işletmenin rekabet analizini yapmak, mevcut dinamikleri belirlemek ve gelecekteki uygulamaları öngörmek amacıyla kullanılan Porter’ın 5 Güç Modeli ile analiz edilmiştir. Bu bağlamda, bir grup turizm akademisyeni ve turizm sektöründe çalışan uzman ile odak grup görüşmesi gerçekleştirilmiştir. Bu çalışma, nitel araştırma bulgularına dayanarak her bir sistemin değişen rekabet çevresinde talebi nasıl karşıladığını tartışmaktadır. Çalışma, konaklama sektöründe dağıtım sisteminin dinamik yapısı üzerinde stratejik bakış açısıyla detaylı bir analiz yaparak literature katkı sağlamaktadır.

Keywords

Konaklama sektörü, e-dağıtım, rekabet gücü, dijitalleşme, 5 güç modeli

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Details

Primary Language

English

Subjects

-

Journal Section

Research Article

Authors

Gökçe Özdemir ^*
0000-0003-1913-3834
Türkiye

Duygu Türker
0000-0001-8382-4635
Türkiye

Publication Date

March 28, 2023

Submission Date

January 6, 2022

Acceptance Date

June 12, 2022

Published in Issue

Year 2023 Volume: 25 Number: 1

DOI

https://doi.org/10.32709/akusosbil.1054337

IZ

https://izlik.org/JA86PF96CY

APA

Özdemir, G., & Türker, D. (2023). A Competitive Analysis of E-Distribution Systems in the Hospitality Industry. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, 25(1), 387-402. https://doi.org/10.32709/akusosbil.1054337

AMA

1.Özdemir G, Türker D. A Competitive Analysis of E-Distribution Systems in the Hospitality Industry. AKUSBD. 2023;25(1):387-402. doi:10.32709/akusosbil.1054337

Chicago

Özdemir, Gökçe, and Duygu Türker. 2023. “A Competitive Analysis of E-Distribution Systems in the Hospitality Industry”. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 25 (1): 387-402. https://doi.org/10.32709/akusosbil.1054337.

EndNote

Özdemir G, Türker D (March 1, 2023) A Competitive Analysis of E-Distribution Systems in the Hospitality Industry. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 25 1 387–402.

IEEE

[1]G. Özdemir and D. Türker, “A Competitive Analysis of E-Distribution Systems in the Hospitality Industry”, AKUSBD, vol. 25, no. 1, pp. 387–402, Mar. 2023, doi: 10.32709/akusosbil.1054337.

ISNAD

Özdemir, Gökçe - Türker, Duygu. “A Competitive Analysis of E-Distribution Systems in the Hospitality Industry”. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 25/1 (March 1, 2023): 387-402. https://doi.org/10.32709/akusosbil.1054337.

JAMA

1.Özdemir G, Türker D. A Competitive Analysis of E-Distribution Systems in the Hospitality Industry. AKUSBD. 2023;25:387–402.

MLA

Özdemir, Gökçe, and Duygu Türker. “A Competitive Analysis of E-Distribution Systems in the Hospitality Industry”. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, vol. 25, no. 1, Mar. 2023, pp. 387-02, doi:10.32709/akusosbil.1054337.

Vancouver

1.Gökçe Özdemir, Duygu Türker. A Competitive Analysis of E-Distribution Systems in the Hospitality Industry. AKUSBD. 2023 Mar. 1;25(1):387-402. doi:10.32709/akusosbil.1054337

This work is licensed under Creative Commons Attribution-NonCommercial 4.0 International

A Competitive Analysis of E-Distribution Systems in the Hospitality Industry

Abstract

Keywords

Konaklama Sektöründe E-Dağıtım Sistemlerinin Rekabet Analizi

Abstract

Keywords

References

Details

Primary Language

Subjects

Journal Section

Authors

Publication Date

Submission Date

Acceptance Date

Published in Issue

DOI

IZ

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