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A Competitive Analysis of E-Distribution Systems in the Hospitality Industry

Cilt: 25 Sayı: 1 28 Mart 2023
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A Competitive Analysis of E-Distribution Systems in the Hospitality Industry

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The goal of this study was a competitive analysis of global e-distributors in the hospitality industry. It specifically on Airbnb a peer-to-peer booking model, Booking.com an online travel agent retail booking model, and hotel websites, a customer direct booking model. Hospitality e-distribution systems were assessed using the Five Forces Model, a tool for analyzing the competition of a business, to determine the current dynamics and predict the future implications. In this regard, a focus group study was conducted with a group of tourism scholars and experts working in the tourism industry. Based on the findings of this qualitative research, the paper discusses how each system fills the demand in the changing competitive landscape. The study contributes to the literature by producing a detailed analysis of the dynamic nature of distribution in the hospitality industry from a strategic perspective.

Anahtar Kelimeler

Digitalization, hospitality industry, e-distribution, competitiveness, five forces model

Kaynakça

  1. Airbnb (2015), Home sharing in our nation’s capital. http://publicpolicy.airbnb.com/home-sharing-nations-capital/ (Accessed on 03.04.2017).
  2. Andriotis, K. (2004), Revising Porter’s five forces model for application in the travel and tourism industry, Tourism Today, 4, 131-145.
  3. Bailey, D. (2017), Why airbnb is disruptive innovation and uber is not. Inc. https://www.inc.com/dave-bailey/why-airbnb-is-disruptive-innovation-and-uber-is-not.html (Accessed on 25.04.2017).
  4. Benson, A. M. and Henderson, S. (2011), A strategic analysis of volunteer tourism organisations, The Service Industries Journal, 31(3), 405-424.
  5. Böcker, L. and Meelen, T. (2016), Sharing for people, planet or profit? analysing motivations for intended sharing economy participation. Environmental Innovation and Societal Transitions, 23, 23-39.
  6. Booking (2016). http://www.booking.com (Accessed on 05.03.2017).
  7. Buhalis, D. and Law, R. (2008), Progress in information technology and tourism management: 20 years on and 10 years after the internet—the state of etourism research. Tourism Management, 29, 609–623.
  8. Buhalis, D. and Licata, M.C. (2002), The future etourism intermediaries. Tourism Management, 23(3), 207-220.
  9. Cheng, M. (2016), Sharing economy: a review and agenda for future research. International Journal of Hospitality Management, 57, 60-70.
  10. Comiteau, L. (2016), Is airbnb making it impossible to find a house? BBC, 12 August 2016. http://www.bbc.com/capital/story/20160811-is-airbnb-making-it-impossible-to-find-a-house (Accessed on 03.04.2017).

Kaynak Göster

APA
Özdemir, G., & Türker, D. (2023). A Competitive Analysis of E-Distribution Systems in the Hospitality Industry. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, 25(1), 387-402. https://doi.org/10.32709/akusosbil.1054337
AMA
1.Özdemir G, Türker D. A Competitive Analysis of E-Distribution Systems in the Hospitality Industry. AKÜSBD. 2023;25(1):387-402. doi:10.32709/akusosbil.1054337
Chicago
Özdemir, Gökçe, ve Duygu Türker. 2023. “A Competitive Analysis of E-Distribution Systems in the Hospitality Industry”. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 25 (1): 387-402. https://doi.org/10.32709/akusosbil.1054337.
EndNote
Özdemir G, Türker D (01 Mart 2023) A Competitive Analysis of E-Distribution Systems in the Hospitality Industry. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 25 1 387–402.
IEEE
[1]G. Özdemir ve D. Türker, “A Competitive Analysis of E-Distribution Systems in the Hospitality Industry”, AKÜSBD, c. 25, sy 1, ss. 387–402, Mar. 2023, doi: 10.32709/akusosbil.1054337.
ISNAD
Özdemir, Gökçe - Türker, Duygu. “A Competitive Analysis of E-Distribution Systems in the Hospitality Industry”. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 25/1 (01 Mart 2023): 387-402. https://doi.org/10.32709/akusosbil.1054337.
JAMA
1.Özdemir G, Türker D. A Competitive Analysis of E-Distribution Systems in the Hospitality Industry. AKÜSBD. 2023;25:387–402.
MLA
Özdemir, Gökçe, ve Duygu Türker. “A Competitive Analysis of E-Distribution Systems in the Hospitality Industry”. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, c. 25, sy 1, Mart 2023, ss. 387-02, doi:10.32709/akusosbil.1054337.
Vancouver
1.Gökçe Özdemir, Duygu Türker. A Competitive Analysis of E-Distribution Systems in the Hospitality Industry. AKÜSBD. 01 Mart 2023;25(1):387-402. doi:10.32709/akusosbil.1054337